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Background information regarding the Sportsmedia & Business Bulletin Networks
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GET YOUR BRAND MESSAGE INTO RADIO SPORTS BULLETINS AND PODCASTS
A BRIEF INTRODUCTION TO SPORTSMEDIA
Sir Geoff Hurst and Kenny Dalglish MBE open the new offices of
• Sportsmedia’s Bulletin Network provides brands with
a cost-effective method of gaining massive national
awareness of its sponsorship programmes
• Our team broadcasts live Sports News & Business
News everyday to radio stations and internet websites
& we can promote your sponsorships within EVERY
news bulletin
Sportsmedia delivers and
broadcasts LIVE radio sports
news, business news and
web podcasts... all funded
by sponsorship.
Sportsmedia ensures sponsorMessages will be broadcast around high impact, relevant, must-listen-to editorial. Why? Our radio stations are contracted to us.
Sportsmedia broadcasts
Tens of thousands of
radio sports bulletins
per year....
• Sportsmedia offers brands daily coverage to
millions of people across the UK and the additional
flexibility to promote localised messages for
individual areas
THE POWER OF RADIO
WHAT SPORTSMEDIA OFFERS
• Sportsmedia offers a guaranteed regional radio syndication (and internet podcasting) solution
• Sportsmedia has worked extensively with blue-chip brands through the years, on events such as The Premier League, The Champions League, Wimbledon, Football, Rugby and Cricket World Cups, The Ryder Cup and The Ashes Series.
• We offer sports & business coverage to radio stations and websites through unique supply contracts which ensure coverage as all our broadcasts are guaranteed to be on-air
• The opportunity to either highlight or create an association with an event or sport
WHAT SPORTSMEDIA OFFERS
• Your Promotional Messages, Calls to Action and Brand Ambassadors will be embedded seamlessly within the news content
• A national service covering all major towns and cities
• A localised service guaranteeing high listener interest and attention
• An opportunity to communicate detailed information on a regular basis to an audience with a very personal relationship with their station as local sport provides a reason to listen consistently
HOW WE ENSURE COVERAGE
Audience Growth up 40% year-on-year. Affiliate station list up 50% in 2009.
Sportsmedia’s Centre Court position at Wimbledon
Sportsmedia Broadcasting is now in its 18th year. In this time we have built up a growing network of radio stations and websites across the UK all contracted to air our sports news broadcasts every day
Our radio stations span from Devon to Tyneside, through Wales & Northern Ireland; they include the Gold, Heart FM & Time FM networks
In all we broadcast to over 100 radio stations under contract (2004: 40 stations) providing their sports bulletins across the day in the biggest shows, breakfast, lunch & drivetime
Our network is the difference between Sportsmedia & other radio syndications, as it allows us to reach more people across a larger area more often and talk precisely about your brand
SPORTSMEDIA’S PROGRESS IN 2009
• We continue to build The Sportsmedia Bulletin Network – the widest syndication we have ever distributed
• Since 2006, the number of stations in our network has more than doubled in size
• The Sportsmedia Bulletin Network has increased to 100+ new stations since move to new studios in 2006
• Jazz FM has just become part of the Sportsmedia Bulletin Network
• Sportsmedia is now a national broadcastera national broadcaster; which means in most areas we can be heard on 1, 2 or 3 local stations: e.g. London, Birmingham, Leicester, Norwich, Liverpool, Manchester, Newcastle
• Our network is 15% bigger than 2007 and 50% bigger than 2006 (in terms of aggregate Reach)
THE SPORTSMEDIA BULLETIN NETWORK 2009
STATION BROADCAST AREA3TR Frome & West Wiltshire
Arrow FM Hastings, Battle, Rye & East Sussex
Bath FM Bath, Shepton Mallet & Chippenham
Brunel FM Swindon
Club Asia AM Greater London
Club Asia DAB & Digital TV National
Coast 96.3 FM North Wales Coast
Connect FM Kettering, Corby & Wellingborough
County Sound Radio Surrey, Guildford, Woking & Aldershot
Delta FM East Hampshire & South Surrey
Dune FM Southport, Bootle, Crosby & Formby
Express FM Portsmouth
Fire 107.6 FM Bournemouth & Poole
Fresh Radio Yorkshire Dales, Skipton & Catterick
STATION BROADCAST AREAGarrison Radio Aldershot Aldershot
Garrison Radio Catterick Catterick
Garrison Radio Colchester Colchester
Garrison Radio Edinburgh Edinburgh
Garrison Radio Wiltshire Wiltshire
Gold Network National
Hertbeat FM Stevenage, Welwyn Garden City & Hitchin
IOW Radio Isle of Wight
Jazz FM National
KL.FM 96.7 King’s Lynn, Swatham & Fakenham
Lakeland Radio Kendal, Windermere & South Lakes
Lantern FM North Devon
Lite FM Peterborough
Midwest Ivel Yeovil & Ilminster
STATION BROADCAST AREAMidwest Vale South Somerset & North Dorset
Minster FM Scarborough & Bridlington
Mix 96 FM Aylesbury
Perth FM Perth
Pulse Gold 1278 & 1530 AM Bradford, Kirklees & Calderdale
Q 101 West Omagh & Enniskillen
Q 102.9 FM Londonderry & North West Ireland
Q 97.2 FM Coleraine & County Antrim
Quay West 107.4 FM Bridgwater & Sedgmoor
Quay West Radio West Somerset
REM FM Costa Blanca, Calida & del Sol
Seven FM Ballymena & Antrim
Severn Radio Shrewsbury & Oswestry
STATION BROADCAST AREASplash FM Worthing, Littlehampton & Shoreham
Star 107.5 Cheltenham Cheltenham
Star Radio 107.7 Weston-Super-Mare
Stray FM Harrogate, Wetherby & Ripon
Telford FM Telford & Shrewsbury
The Bay Morecambe Bay
The Eagle 96.4 FM Surrey, Guildford, Woking & Aldershot
The Quay Portsmouth
The Revolution Rochdale & North Manchester
Three FM Isle of Man
Time 106.6 FM Slough, Windsor & Maidenhead
Time 107.5 Romford, Barking & Dagenham
THE SPORTSMEDIA BULLETIN NETWORK 2009
THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK
GOLD STATION BROADCAST AREAGold 1152 AM (Formerly Capital Gold) Birmingham
Gold 1152 AM (Formerly Classic Gold) Norwich & Great Yarmouth
Gold 1152 AM (Formerly Classic Gold) Plymouth
Gold 1170/1261 (Formerly Classic Gold) Ipswich
Gold 1242/603 (Formerly Capital Gold) Kent
Gold 1260 AM (Formerly Classic Gold) Bristol & Bath
Gold 1260 AM (Formerly Classic Gold) Chester & Wrexham
Gold 1332 AM (Formerly Classic Gold) Peterborough
Gold 1359/1305 (Formerly Capital Gold) Cardiff, Newport & South Wales
Gold 1359/1431 (Formerly Capital Gold) Southend & Chelmsford
Gold 1359 AM (Formerly Classic Gold) Coventry
Gold 1458 (Formerly Capital Gold) Manchester
Gold 1521 (Formerly Classic Gold) Reigate & Crawley
Gold 1548 (Formerly Capital Gold) Greater London
Gold 1557/1170 (Formerly Capital Gold) Hampshire & Isle of Wight
GOLD STATION BROADCAST AREAGold 1557 AM (Formerly Classic Gold) Northampton
Gold 774 AM (Formerly Classic Gold) Gloucester & Cheltenham
Gold 792 AM (Formerly Classic Gold) Bedford
Gold 828 AM (Formerly Classic Gold) Luton
Gold 945 AM (Formerly Classic Gold) Derby
Gold 990/1017 (Formerly Classic Gold) Wolverhampton, Shrewsbury & Telford
Gold 999 AM (Former Classic Gold) Nottingham
Gold Berkshire (Formerly Classic Gold) Berkshire & North Hampshire
Gold Devon (Formerly Classic Gold) Devon
Gold Digital DAB (Formerly Capital Gold) Birmingham
Gold Digital DAB (Formerly Capital Gold) Hampshire
Gold Digital DAB (Formerly Capital Gold) Kent
Gold Digital DAB (Formerly Capital Gold) London
Gold Digital DAB (Formerly Capital Gold) Manchester
Gold Digital DAB (Formerly Capital Gold) Sussex
THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK
GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Capital Gold) South Wales
Gold Digital DAB (Formerly Classic Gold) Basingstoke
Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire
Gold Digital DAB (Formerly Classic Gold) Bournemouth
Gold Digital DAB (Formerly Classic Gold) Bristol & Bath
Gold Digital DAB (Formerly Classic Gold) Cambridge
Gold Digital DAB (Formerly Classic Gold) Coventry
Gold Digital DAB (Formerly Classic Gold) South Devon
Gold Digital DAB (Formerly Classic Gold) Dorset
Gold Digital DAB (Formerly Classic Gold) Essex
Gold Digital DAB (Formerly Classic Gold) Humberside
Gold Digital DAB (Formerly Classic Gold) Central Lancashire
Gold Digital DAB (Formerly Classic Gold) Leeds
Gold Digital DAB (Formerly Classic Gold) Leicester
Gold Digital DAB (Formerly Classic Gold) Liverpool
GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Classic Gold) Norwich
Gold Digital DAB (Formerly Classic Gold) Nottingham
Gold Digital DAB (Formerly Classic Gold) Peterborough
Gold Digital DAB (Formerly Classic Gold) Plymouth
Gold Digital DAB (Formerly Classic Gold) Reading
Gold Digital DAB (Formerly Classic Gold) Swindon
Gold Digital DAB (Formerly Classic Gold) Teesside
Gold Digital DAB (Formerly Classic Gold) Tyne & Wear
Gold Digital DAB (Formerly Classic Gold) West Wiltshire
Gold Digital DAB (Formerly Classic Gold) Wolverhampton
Gold Digital DAB (Formerly Classic Gold) South Yorkshire
Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali
Gold Dorset (Formerly Classic Gold) Dorset
Gold Suffolk (Formerly Classic Gold) Suffolk
Gold Sussex (Formerly Capital Gold) Sussex
THE SPORTSMEDIA BULLETIN NETWORK 2009: JAZZ NETWORK
JAZZ STATION BROADCAST AREAJazz FM DAB London Greater LondonJazz FM DAB Glasgow GlasgowJazz FM DAB North West North West EnglandJazz FM DAB Severn Estuary Severn EstuaryJazz FM DAB South Wales South WalesJazz FM DAB West Midlands West MidlandsJazz FM Digital TV Available on Sky Digital & Freesat
THE SPORTSMEDIA BULLETIN NETWORK 2009
NorthEast
Scotland
Yorkshire
Midlands
Ulster
NorthWest
East ofEngland
London
SouthWest
Wales& West
South &South East
0.2
0.2
1.6
1.8
2.2
2.7
3.1
3.2
4.1
4.1
4.4
3 month Rajar dataending Wave 01 2009
Everybody Reach% for the Overall Campaign
0.2 to 0.9%0.9 to 1.6%1.6 to 2.3%2.3 to 3.0%3.0 to 3.7%3.7 to 4.4%
THE SPORTSMEDIA BULLETIN NETWORK 2009
WEEKS REACH IMPACTS AV. FREQUENCY
VALUE (AT £3.50 PER’000)
1 WEEK 1,404,000 3,701,000 2.64 £23,671
4 WEEK 2,934,000 14,804,000 5.04 £94,686
10 WEEK 4,132,000 37,011,000 8.96 £236,714
20 WEEK 5,072,000 74,022,000 14.59 £473,428
35 WEEK 5,835,000 129,538,000 22.20 £828,498
50 WEEK 6,320,000 185,054,000 29.20 £1,183,569
THE SPORTSMEDIA BULLETIN NETWORK 2009
THE SPORTSMEDIA BULLETIN NETWORK 2009
THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
AGE TOTAL MALE FEMALE
UNDER 18’S 16% 8% 8%
18-25 9% 4% 5%
25-45 33% 16% 17%
45-65 37% 19% 18%
OVER 65’S 11% 6% 5%
THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
Age Group by Gender %
THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
Total Reach by Gender & Social Grade
BUSINESSMEDIA BROADCASTING
• Imagine Business News where your company and its productsand services can be editorialised into a bulletin where storiesdelivered make a difference to the person listening
• A company or brand spokesperson given guaranteed exposure everyday. And with Sportsmedia, your sponsorship underwrites our relationship with the stations. Providing guaranteed control of messages and guaranteed coverage
• Business News for someone who’s a business owner, taxpayer, a buy-to-let owner, a low-cost airlines passenger etc
• Consumer-led Business News was launched for local radio in March 2007. Already we have more than 60 affiliate stations broadcasting to London, Birmingham, Leeds, Manchester, Bristol, Nottingham, Cardiff, Cambridge and more
• This is accessible news which affects people’s mortgages, holidays, their buy-to-lets and their jobs – your news as consumers, taxpayers, employees and citizens – not an aloof straight read from and for the elite in The Square Mile
• Broadcast twice every weekday, reaching the peak audiences of the day at Breakfast and Drive time , complete with headline data and pop shares – and how their fluctuations affect day-to-day transactions
Gould’s switch into personal finance information seems a stroke of genius. People are more hungry than ever for easy-to-digest financial news and analysis: Colin Farrington, Director General, Chartered Institute of Public Relations
Businessmedia is Britain’s fastest growing specialist news network. from 0-60 stations in less than a year!
THE BUSINESSMEDIA BULLETIN NETWORK 2009
STATIONS BROADCAST AREA NO. OF BROADCASTS PER DAY
Gold Network (25 AM Stations & 32 DAB
Outlets)
National(Also available online and via TV
through Sky Digital, Telewest, Virgin and Tiscali)
2 (AM & PM)
Pulse Classic Gold Bradford, Kirklees & Calderdale 2 (AM & PM)
The Revolution Rochdale, Oldham & North Manchester
1 (PM)
Star Bristol Bristol 2 (L & PM)
Midwest Vale South Somerset & North Dorset 2 (L & PM)
Midwest Ivel Yeovil & Ilminster 2 (L & PM)
Fresh Radio Yorkshire Dales 2 (L & PM)
Quay West FM West Somerset 2 (L & PM)
Quay West BCR Bridgwater & Sedgmoore 2 (L & PM)
Coast 96.3 FM North Wales Coast 2 (L & PM)
Perth FM Perth 2 (L & PM)
Bright FM Burgess Hill, Haywards Heath & Lewes 2 (L & PM)
THE BUSINESSMEDIA BULLETIN NETWORK 2009
GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Capital Gold) South Wales
Gold Digital DAB (Formerly Classic Gold) Basingstoke
Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire
Gold Digital DAB (Formerly Classic Gold) Bournemouth
Gold Digital DAB (Formerly Classic Gold) Bristol & Bath
Gold Digital DAB (Formerly Classic Gold) Cambridge
Gold Digital DAB (Formerly Classic Gold) Coventry
Gold Digital DAB (Formerly Classic Gold) South Devon
Gold Digital DAB (Formerly Classic Gold) Dorset
Gold Digital DAB (Formerly Classic Gold) Essex
Gold Digital DAB (Formerly Classic Gold) Humberside
Gold Digital DAB (Formerly Classic Gold) Central Lancashire
Gold Digital DAB (Formerly Classic Gold) Leeds
Gold Digital DAB (Formerly Classic Gold) Leicester
Gold Digital DAB (Formerly Classic Gold) Liverpool
GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Classic Gold) Norwich
Gold Digital DAB (Formerly Classic Gold) Nottingham
Gold Digital DAB (Formerly Classic Gold) Peterborough
Gold Digital DAB (Formerly Classic Gold) Plymouth
Gold Digital DAB (Formerly Classic Gold) Reading
Gold Digital DAB (Formerly Classic Gold) Swindon
Gold Digital DAB (Formerly Classic Gold) Teesside
Gold Digital DAB (Formerly Classic Gold) Tyne & Wear
Gold Digital DAB (Formerly Classic Gold) West Wiltshire
Gold Digital DAB (Formerly Classic Gold) Wolverhampton
Gold Digital DAB (Formerly Classic Gold) South Yorkshire
Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali
Gold Dorset (Formerly Classic Gold) Dorset
Gold Suffolk (Formerly Classic Gold) Suffolk
Gold Sussex (Formerly Capital Gold) Sussex
THE BUSINESSMEDIA BULLETIN NETWORK 2009
GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Capital Gold) South Wales
Gold Digital DAB (Formerly Classic Gold) Basingstoke
Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire
Gold Digital DAB (Formerly Classic Gold) Bournemouth
Gold Digital DAB (Formerly Classic Gold) Bristol & Bath
Gold Digital DAB (Formerly Classic Gold) Cambridge
Gold Digital DAB (Formerly Classic Gold) Coventry
Gold Digital DAB (Formerly Classic Gold) South Devon
Gold Digital DAB (Formerly Classic Gold) Dorset
Gold Digital DAB (Formerly Classic Gold) Essex
Gold Digital DAB (Formerly Classic Gold) Humberside
Gold Digital DAB (Formerly Classic Gold) Central Lancashire
Gold Digital DAB (Formerly Classic Gold) Leeds
Gold Digital DAB (Formerly Classic Gold) Leicester
Gold Digital DAB (Formerly Classic Gold) Liverpool
GOLD STATION BROADCAST AREAGold Digital DAB (Formerly Classic Gold) Norwich
Gold Digital DAB (Formerly Classic Gold) Nottingham
Gold Digital DAB (Formerly Classic Gold) Peterborough
Gold Digital DAB (Formerly Classic Gold) Plymouth
Gold Digital DAB (Formerly Classic Gold) Reading
Gold Digital DAB (Formerly Classic Gold) Swindon
Gold Digital DAB (Formerly Classic Gold) Teesside
Gold Digital DAB (Formerly Classic Gold) Tyne & Wear
Gold Digital DAB (Formerly Classic Gold) West Wiltshire
Gold Digital DAB (Formerly Classic Gold) Wolverhampton
Gold Digital DAB (Formerly Classic Gold) South Yorkshire
Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali
Gold Dorset (Formerly Classic Gold) Dorset
Gold Suffolk (Formerly Classic Gold) Suffolk
Gold Sussex (Formerly Capital Gold) Sussex
THE BUSINESS MEDIA BULLETIN NETWORK 2009
UlsterNorthEast
Scotland
YorkshireNorthWest
SouthWest
East ofEngland
South &South East
Midlands
Wales& West
London
2.0 6.0
16.0
85.0136.0
155.0
204.0
230.0
284.0
290.0
445.0
3 month Rajar dataending Wave 01 2009
All Adults Reach in 000s for the Overall Campaign
2.0 to 75.875.8 to 149.7149.7 to 223.5223.5 to 297.3297.3 to 371.2371.2 to 445.0
UlsterNorthEast
Scotland
YorkshireNorthWest
SouthWest
South &South East
East ofEngland
Midlands
Wales& West
London
24.0 26.0
69.0
226.0746.0
783.0
1084.0
1102.0
1591.0
1812.0
2307.0
3 month Rajar dataending Wave 01 2009
All Adults Impacts in 000s for the Overall Campaign
24.0 to 404.5404.5 to 785.0785.0 to 1165.51165.5 to 1546.01546.0 to 1926.51926.5 to 2307.0
THE BUSINESSMEDIA BULLETIN NETWORK 2009
WEEKS NO. OF BULLETINS
REACH IMPACTS AV. FREQUENCY
VALUE (AT £3.50 PER’000)
1 WEEK 115 513,000 1,001,000 1.95 £8,956
4 WEEK 460 1,179,000 4,003,000 3.40 £35,823
10 WEEK 1,150 1,744,000 10,008,000 5.74 £89,558
20 WEEK 2,300 2,204,000 20,017,000 9.08 £179,117
35 WEEK 4,025 2,584,000 35,030,000 13.55 £313,454
50 WEEK 5,750 2,829,000 50,042,000 17.69 £447,791
THE BUSINESSMEDIA BULLETIN NETWORK 2009
THE BUSINESSMEDIA BULLETIN NETWORK 2009
AGE TOTAL MALE FEMALE
UNDER 18’S 10% 6% 4%
18-25 4% 2% 2%
25-45 23% 12% 11%
45-65 47% 24% 23%
OVER 65’S 16% 8% 8%
THE BUSINESSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
THE BUSINESSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
THE BUSINESSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009
Age Group by Gender %
THE BUSINESSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
THE BUSINESSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
Total Reach by Social Grade and Gender
WHAT WE CAN DO FOR YOU
• Your promotional messages, calls to action & Brand Ambassadors will be embedded seamlessly within the news bulletins
• We can use the Sportsmedia Bulletin Network to provide comprehensive coverage of your sponsored teams, tournaments & events
• We can also provide in-depth coverage of most events by having a reporter on-site which will generally allow us to obtain extra coverage on BBC local radio & additional ILR stations
WHAT WE CAN DO FOR YOU
By working with Sportsmedia you can obtain the following benefits
• Create sponsorship awareness
• Create a sense of understanding of a company/brand and its services
• Provide a rationale for its sponsorship
• Promote its sponsorship support & activation initiatives
• Highlight the actual or desired association between a brand & an activity
• Provide calls to action
• Sell tickets for sponsored events
WHAT WE CAN SAY ABOUT YOU ON-AIR
• We can get interviews with your brand ambassadors as well as participants in your sponsored events, all in their local region and link you to the heart of our coverage
• We can say something in strapline form
• We can interview your senior brand personnel who can :
• Explain who you are
• What you do
• Your rationale for sponsorship
• Promote your services e.g. provide latest odds
• We can run ticket promotions on a localised basis before each of your sponsored events as well as localise promotional messages
WHAT WE CAN SAY ABOUT YOU ON-AIR
• We can promote all of your sponsorship support, activation & grass roots initiatives
• We can interview representatives of Rights Holders thus providing further endorsement of your sponsorships
• We can direct listeners to specific websites to obtain more information and podcasts (which we can provide) etc
• All of the above will be in high attention sports bulletins around your sponsored events – with full advertising compliance
• Each bulletin is unique, newsworthy & relevant to the listener
• By incorporating your spokespersons & assorted messages & strap lines within the bulletins, your brand is reinforced & key messages can be passed on to the audience
• You can associate yourself with events & activities that you have no involvement with
EVALUATION
• We conduct evaluation at all stages of the relationship as it is crucial that the campaign works for you on all levels
• We will agree a set of objectives & potential ROI with you before the commencement of all campaigns
• At the end of the campaign we will provide you with a detailed Campaign Analysis incorporating:
• Cumulative details of every individual broadcast• UK Map highlighting breadth of regional/national coverage• Interviews conducted by Sportsmedia• CD containing examples of all your individual sponsor messages & credits• Total Audience Delivery, Reach, OTH & Frequency• Campaign Valuation
EVALUATION
• We encourage our sponsors to incorporate other quantifiable & measurable activity within our broadcasts (all subject to OFCOM approval):
• Calls to action• Consumer Promotions• Ticket Sales• Website Traffic & registration• New Account opening
• We are able to arrange Qualitative & Quantitative Listener research on your behalf
THE WEB OF SPORTSMEDIA
The sponsor takes ownership of the whole story, just like our radio service
Your sponsorship message distributed across the
worldwide web, with the same guaranteed syndication
methods we use in radio.
Not only can we make EXCLUSIVE podcast content for
your website to keep your customers online for longer –
but we can
send it round a growing network of the world’s leading
sites to exploit and activate your sponsorship to an
interactive audience.
Observe how our podcasts are accompanied by logos, copy, detailed text and a hyperlink to your site. The sponsor takes ownership of the whole story, just like our radio service.
MAKING THE WEB ACCOUNTABLE
WHAT OUR SPONSORS SAY
Major companies, major sponsors
Check out someOf our sponsors
We understand the importance of a strong, distinctive brand, with clear and
consistently communicated values. We’ve worked for
some of sponsorship’s biggest names.
Your sponsorship message fully integrated into editorial everyday creates
a highly original and distinctive communication platform – associating your
brand with the very excitement and passion you want it to be associated
with.
For TXU Energi it was vital that the sponsorships with Ipswich Town and the Rugby League Challenge Cup reached as many people as possible. Brand awareness was the No.1 objective and Sportsmedia have delivered beyond our expectations. They are a professional outfit and a pleasure to deal with, but most importantly they deliver for their clients. I would have no hesitation in recommending Sportsmedia.
Andy Kenny, brandRapport
We have used the services of Sportsmedia extensively, in particular during the World Cup. It always proves to be a successful and cost effective way of communicating our messages to significant audiences across both radio and the internet. We are pleased to be continuing to work with Sportsmedia to help promote our ongoing association with the England football team .
Peter Gandolfi, Nationwide
WHAT CLIENTS SAY ABOUT US
“We use Sportsmedia for their well-managed distribution of sponsored sports content over an ever-expanding network of media outlets.
Rarely have I met with the boys without them announcing another media outlet, broadening their reach even further.
I find them accommodating, amenable and consumately professional to deal with, and attribute a significant proportion of Paddy Power's brand awareness and financial growth in the UK directly to Sportsmedia”
- Barni Evans, Paddy Power
WHAT CLIENTS SAY ABOUT US
“They are a professional outfit and a pleasure to deal with, but most importantly they deliver incremental business and client uplift for us. I would have no hesitation in wholeheartedly recommending Sportsmedia.”
Rob Juleff, IG Index
"I used Sportsmedia for 9 years because of their ability to reach millions of people with qualitative sponsor references for Tote within relevant editorial.
They provide a totally unique proposition in radio and internet and in an era of fragmentation they bring this massive audience together successfully and accountably.”
Richard Weaver, Tote
WHAT RADIO STATIONS SAY ABOUT US
“Sportsmedia provide a consistent and excellent service that matches our output and branding.
The Sportsmedia bulletins integrate well into our programming, as though they were our own.” Mark Page MD Garrison Radio
AUDIENCE EVALUATION: THE OPEN CHAMPIONSHIP 2009
*Radio Evaluation based only on those stations surveyed in Rajar. So excludes all the 33 Gold DAB stations, Quay West 107.4 FM, Hertbeat FM, Severn Radio, Garrison Radio, Express FM, Fresh Radio, Splash FM, Telford FM, Wyre FM and REM FM.
Based on Demographic Group All Adults (18 – 99)
Total Bulletins 3,371
Total Number of Audience Outlets 123
Total Impacts 12,626,000
Total Audience Reached 5,797,000
Advertising Value Equivalent £86,547
AUDIENCE FORECAST: THE OPEN CHAMPIONSHIP 2009
NorthEastUlster
Yorkshire
SouthWest
Wales& West
NorthWest
East ofEngland
South &South East
Scotland
Midlands
London
181.0223.0
330.0
343.0
428.0
607.0
688.0
753.0
1153.0
1250.0
1635.0
3 month Rajar dataending Wave 04 2008
Everybody Reach in 000s for the Overall Campaign
181.0 to 423.3423.3 to 665.7665.7 to 908.0908.0 to 1150.31150.3 to 1392.71392.7 to 1635.0
NorthEastUlster
Yorkshire
SouthWest
NorthWest
Wales& West
East ofEngland
South &South East
Scotland
Midlands
London
279.0343.0
560.0
940.0
1121.0
1326.01811.0
1956.0
1998.0
2657.0
4040.0
3 month Rajar dataending Wave 04 2008
Everybody Impacts in 000s for the Overall Campaign
279.0 to 905.8905.8 to 1532.71532.7 to 2159.52159.5 to 2786.32786.3 to 3413.23413.2 to 4040.0
PACKAGES AND FEES
The Open Championship 2009
• An ongoing campaign highlighting your key sponsorship messages locally & nationally from 6 – 19th July 2009 with in-depth preview coverage from 6-15th July
• A service using LIVE coverage to maintain consistent awareness of all your messages to follow on seamlessly throughout the Tournament (including On-Site coverage of The Open).
• Distributed through TheThe SportsmediaSportsmedia BulletinBulletin NetworkNetwork
• We have also received undertakings from stations such as LWe have also received undertakings from stations such as LBC FM/AM, Jazz FM, Smooth Radio & Classic FM that they will take our broadcasts
• We would also expect coverage on a number of BBC local stationsWe would also expect coverage on a number of BBC local stations
• Podcasts also produced & distributed to key websitesPodcasts also produced & distributed to key websites
• Total cost for the whole campaign - £7,000 plus VAT
AUDIENCE EVALUATION: CHAMPIONS LEAGUE & EUROPA CUP 2009-10
*Radio Evaluation based only on those stations surveyed in Rajar. So excludes all the 33 Gold DAB stations, Quay West 107.4 FM, Hertbeat FM, Severn Radio, Garrison Radio, WCFM, Perth FM Express FM, Lakeland Radio, Splash FM, Telford FM, Wyre FM and REM FM.
Based on Demographic Group All Adults 18 - 99
Total Bulletins 20,000
Total Number of Audience Outlets 110
Total Impacts 32,036,000
Total Audience Reached 3,165,000
Average Frequency 10.1
Advertising Value Equivalent £169,000
AUDIENCE FORECAST: CHAMPIONS LEAGUE & EUROPA CUP 2009-10
NorthEast
Scotland
YorkshireNorthWest
Midlands
SouthWest
Wales& West
Ulster
East ofEngland
London
South &South East
0.4
0.9
3.94.9
6.3
7.2
8.1
9.1
9.6
10.6
10.8
3 month Rajar dataending Wave 01 2009
All Adults Reach% for the Overall Campaign
0.4 to 2.1%2.1 to 3.9%3.9 to 5.6%5.6 to 7.4%7.4 to 9.1%9.1 to 10.8%
AUDIENCE FORECAST: PREMIER LEAGUE 2009-10
Based on Demographic Group Everybody Adults 18-99
No. Of Audience Outlets 130 130
No. Of Bulletins 28,000 28,000
Total Impacts 61,173,000 55,287,000
Total Audience Reached 7,835,000 6,520,000
Average Frequency 7.81 8.48
Advertising Value Equivalent £389,753 £389,753 Radio Evaluation based only on those stations surveyed in Rajar. So excludes Quay West 107.4 FM, Hertbeat FM, Severn Radio, All 5 Garrison Radios, Perth FM Express FM, Fresh Radio, Star Radio Cheltenham,Splash FM, Telford FM, Wyre FM and REM FM.
34 Week Campaign
AUDIENCE FORECAST: PREMIER LEAGUE 2009-10
NorthEast
Scotland
Ulster
YorkshireNorthWest
SouthWest
Wales& West
East ofEngland
Midlands
South &South East
London
1409.0
1694.0
3232.0
3440.04945.0
6698.0
8430.09782.0
10110.0
14673.0
20334.0
3 month Rajar dataending Wave 01 2009
Everybody Impacts in 000s for the Overall Campaign
1409.0 to 4563.24563.2 to 7717.37717.3 to 10871.510871.5 to 14025.714025.7 to 17179.817179.8 to 20334.0
Scotland
NorthEast
Yorkshire
Wales& West
NorthWest
Ulster
East ofEngland
SouthWest
Midlands
South &South East
London
477.0
561.0
657.0
685.0
698.0
735.0
784.0
941.0
976.0
1387.0
1771.0
3 month Rajar dataending Wave 01 2009
Everybody Reach in 000s for the Overall Campaign
477.0 to 692.7692.7 to 908.3908.3 to 1124.01124.0 to 1339.71339.7 to 1555.31555.3 to 1771.0
AUDIENCE EVALUATION: FA CUP 2009-10 FROM THIRD ROUND
Radio Evaluation based only on those stations surveyed in Rajar. So excludes Quay West 107.4 FM, Hertbeat FM, Severn Radio, All 5 Garrison Radios, Perth FM Express FM, Fresh Radio, Star Radio Cheltenham,Splash FM, Telford FM, Wyre FM and REM FM.
Based on Demographic Group All Adults 18 - 99
Total Bulletins 9,300
Total Number of Audience Outlets 140
Total Impacts 15,219,000
Total Audience Reached 3,129,000
Average Frequency 4.8
Advertising Value Equivalent £107,000
AUDIENCE FORECAST: FA CUP 2009-10
Scotland
NorthEastUlster
YorkshireNorthWest
Wales& West
SouthWest
MidlandsEast ofEngland
South &South East
London
57.0
94.0116.0
259.0302.0
375.0
400.0
533.0
541.0
695.0
993.0
3 month Rajar dataending Wave 01 2009
All Adults Reach in 000s for the Overall Campaign
57.0 to 213.0213.0 to 369.0369.0 to 525.0525.0 to 681.0681.0 to 837.0837.0 to 993.0
AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10
Based on Demographic Group Everybody All Adults 18-99
Total Impacts 73,177,000 66,995,000
Total Audience Reached 7,080,000 5,962,000
Average Frequency 10.34 11.24
Advertising Value Equivalent £478,344 £478,344
Based on Demographic Group Everybody All Adults 18-99
Total Impacts 66,728,000 61,480,000
Total Audience Reached 4,015,000 3,476,000
Average Frequency 16.62 17.69
Advertising Value Equivalent £437,715 £437,715
Top – Network (44 weeks) + Wrap (30 weeks)
Middle – Network only (44 weeks)
AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10
Scotland
YorkshireNorthWest
NorthEastUlster
Wales& West
SouthWest
East ofEngland
Midlands
South &South East
London
463.0
486.0561.0
577.0678.0
792.0
1018.0
1035.0
1175.0
1470.0
1600.0
3 month Rajar dataending Wave 04 2008
Everybody Reach in 000s for the Overall Campaign
463.0 to 652.5652.5 to 842.0842.0 to 1031.51031.5 to 1221.01221.0 to 1410.51410.5 to 1600.0
Scotland
NorthEast
Yorkshire
Ulster
NorthWest
SouthWest
Wales& West
MidlandsEast ofEngland
South &South East
London
1279.0
1287.0
1968.0
2361.0
4724.0
9054.0
13359.0
14175.0
16292.0
16896.0
24907.0
3 month Rajar dataending Wave 04 2008
Everybody Impacts in 000s for the Overall Campaign
1279.0 to 5217.05217.0 to 9155.09155.0 to 13093.013093.0 to 17031.017031.0 to 20969.020969.0 to 24907.0
PACKAGES AND FEES:
The Championship, League 1 and League 2 season
An ongoing campaign highlighting your key sponsorship messages locally & nationally pre & post all localised football stories throughout the season including the play-offs for 9 months
A service using LIVE coverage to maintain consistent awareness of all Texaco messages to follow on seamlessly throughout the season.
Distributed through TheThe SportsmediaSportsmedia BulletinBulletin NetworkNetwork
Podcasts also produced & distributed to key websitesPodcasts also produced & distributed to key websites
Total cost for the whole campaign - £65,000 plus VAT
AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP
Based on Demographic Group Everybody All Adults 18-99
No. Of Audience Outlets 110 110
No. Of Bulletins 18,000 18,000
Total Impacts 29,000,000 26,835,000
Total Audience Reached 3,833,000 3,302,000
Average Frequency 7.52 8.13
Advertising Value Equivalent £185,000 £185,000
AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP
NorthEast
Scotland
Ulster
YorkshireNorthWest
SouthWest
Wales& West
East ofEngland
Midlands
South &South East
London
63.0
186.0
390.0
1674.02360.0
3188.0
4353.05284.0
5505.0
6359.0
10520.0
3 month Rajar dataending Wave 01 2009
Everybody Impacts in 000s for the Overall Campaign
63.0 to 1805.81805.8 to 3548.73548.7 to 5291.55291.5 to 7034.37034.3 to 8777.28777.2 to 10520.0
NorthEast
Scotland
YorkshireNorthWest
Midlands
Ulster
East ofEnglandWales
& West
London
SouthWest
South &South East
0.8
0.9
4.24.7
5.4
7.1
8.38.4
9.7
10.9
11.6
3 month Rajar dataending Wave 01 2009
Everybody Reach% for the Overall Campaign
0.8 to 2.6%2.6 to 4.4%4.4 to 6.2%6.2 to 8.0%8.0 to 9.8%9.8 to 11.6%
AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS
Based on Demographic Group Everybody All Adults 18-99
No. Of Audience Outlets 110 110
No. Of Bulletins 6,000 6,000
Total Impacts 9,667,000 8,945,000
Total Audience Reached 2,564,000 2,236,000
Average Frequency 3.77 4.00
Advertising Value Equivalent £61,686 £61,686
AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS
NorthEast
Scotland
YorkshireNorthWest
Midlands
Ulster
East ofEnglandWales
& West
London
SouthWest
South &South East
0.4
0.6
2.73.2
3.7
4.0
5.85.9
6.5
7.5
8.0
3 month Rajar dataending Wave 01 2009
Everybody Reach% for the Overall Campaign
0.4 to 1.7%1.7 to 3.0%3.0 to 4.2%4.2 to 5.5%5.5 to 6.8%6.8 to 8.0%
NorthEast
Scotland
Ulster
YorkshireNorthWest
SouthWest
Wales& West
East ofEngland
Midlands
South &South East
London
21.0
62.0
130.0
558.0787.0
1063.0
1451.01761.0
1835.0
2120.0
3507.0
3 month Rajar dataending Wave 01 2009
Everybody Impacts in 000s for the Overall Campaign
21.0 to 602.0602.0 to 1183.01183.0 to 1764.01764.0 to 2345.02345.0 to 2926.02926.0 to 3507.0
AUDIENCE FORECAST: RUGBY AUTUMN INTERNATIONALS
Based on Demographic Group Everybody All Adults 18-99
No. Of Audience Outlets 110 110
No. Of Bulletins 4,500 4,500
Total Impacts 9,009,000 8,259,000
Total Audience Reached 2,296,000 2,000,000
Average Frequency 3.90 4.13
Advertising Value Equivalent £57,486 £57,486
AUDIENCE FORECAST: AUTUMN INTERNATIONALS
NorthEast
Scotland
YorkshireNorthWest
Midlands
Ulster
East ofEngland
SouthWest
Wales& West
London
South &South East
0.3
0.5
2.32.9
3.2
4.8
5.2
5.4
5.6
6.0
7.7
3 month Rajar dataending Wave 01 2009
Everybody Reach% for the Overall Campaign
0.3 to 1.5%1.5 to 2.8%2.8 to 4.0%4.0 to 5.2%5.2 to 6.5%6.5 to 7.7%
NorthEast
Scotland
Ulster
YorkshireNorthWest
SouthWest
Wales& West
East ofEngland
Midlands
South &South East
London
17.0
48.0
208.0
432.0677.0
901.0
1440.01589.0
1620.0
2435.0
3617.0
3 month Rajar dataending Wave 01 2009
Everybody Impacts in 000s for the Overall Campaign
17.0 to 617.0617.0 to 1217.01217.0 to 1817.01817.0 to 2417.02417.0 to 3017.03017.0 to 3617.0
AUDIENCE FORECAST: SIX NATIONS RUGBY
Based on Demographic Group Everybody All Adults 18-99
No. Of Audience Outlets 145 145
No. Of Bulletins 6,656 6,656
Total Impacts 15,257,000 13,720,000
Total Audience Reached 4,525,000 3,824,000
Average Frequency 3.37 3.59
Advertising Value Equivalent £97,187 £97,187
AUDIENCE FORECAST: SIX NATIONS RUGBY
NorthEast
YorkshireNorthWest
Ulster
Wales& West
SouthWest
Scotland
East ofEngland
Midlands
South &South East
London
78.0
240.0371.0
374.0
438.0
442.0
533.0
652.0
691.0
903.0
1232.0
3 month Rajar dataending Wave 01 2009
Everybody Reach in 000s for the Overall Campaign
78.0 to 270.3270.3 to 462.7462.7 to 655.0655.0 to 847.3847.3 to 1039.71039.7 to 1232.0
NorthEastUlster
Yorkshire
Scotland
NorthWest
SouthWest
Wales& West
MidlandsEast ofEngland
South &South East
London
113.0720.0
745.0
886.0
1177.0
1539.0
2119.0
2585.0
2622.0
3581.0
5040.0
3 month Rajar dataending Wave 01 2009
Everybody Impacts in 000s for the Overall Campaign
113.0 to 934.2934.2 to 1755.31755.3 to 2576.52576.5 to 3397.73397.7 to 4218.84218.8 to 5040.0
OUR RATIONALE
1. Product Category Exclusivity: you will have clear ownership of the coverage in our broadcasts
2. No commercial clutter
3. Enhanced visibility: you will be indelibly associated with the latest “must-listen-to” sports news as well as your own specific bulletins
4. Will help establish you as a major sponsor
5. Totally flexible throughout the UK. We can uplift profile in any area anytime, & as each broadcast is unique we can tailor or update sponsor messages & straplines in an instant
6. Integration of Rights/Media/Event: You & your specific messages will be at the heart of each event
7. Cost effective coverage & reach
8. Turnkey solution
9. Total flexibility: you can use our services either throughout all Tournaments/Events or on an ad hoc basis
10. Effectiveness/ROI: We are happy to set business targets with you and be evaluated against them
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