Social%Media%Policy% DoesYour Doyouhaveapolicy? …€¦ · FINALMMCC2014PPTSNIFF TEST.pptx Author:...

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Does  Your    Social  Media  Policy    Pass  the  “Sniff  Test?”  

June  18,  2014  10:15  –  11:30  @MMCconf  

Hashtag:  #MMCCon  LC5  

THE  SNIFF  TEST  Social  Media  Policy    •  Do  you  have  a  policy?    •  Do  you  review/revise  policy  annually?    •  Are  you  inclusive  when  developing  it?    •  Do  you  distribute  and  explain  policy  updates  to  all  stakeholders?      Managing  social  media  gaffes  /  social  crisis  management    •  Do  you  recognize  that  errors  will  be  made?    •  When  errors  are  made  do  you  react  swiFly?    •  Do  you  address,  accept  responsibility,  “make  good,”  and  move  on?    •  Do  you  try  to  fix  the  issue  and  minimize  social  media  gaffes?    

Personal  and  AssociaLon  Accounts    

*Staff,  Volunteers,  Contractors  

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Poor  Judgment  or  Technical  Error?  Poor  Judgment  or  Technical  Error?  

Poor  Judgment  or  Technical  Error?   Poor  Judgment  or  Technical  Error?  

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Poor  Judgment  or  Technical  Error?   Poor  Judgment  or  Technical  Error?  

Poor  Judgment  or  Technical  Error?  Poor  Judgment  or  Technical  Error?  

2/22/16  

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Poor  Judgment  or  Technical  Error?   Poor  Judgment  or  Technical  Error?  

Poor  Judgment  or  Technical  Error?  Poor  Judgment  or  Technical  Error?  

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Poor  Judgment  or  Technical  Error?  

Contributors  Michael  Cummings  Principal  Tate  /  Cummings  ConsulLng  mcummings@tatecummings.com      Tom  Jelen      Director  of  Online  CommunicaLons  American  Speech-­‐Language-­‐Hearing  AssociaLon  tjelen@asha.org    

Rick  Peluso  Chief  Financial  Officer  American  Society  of  Interior  Designers  rpeluso@asid.org        Jeffrey  Tenenbaum  Partner  &  Chair  of  Nonprofit  OrganizaLons  PracLce  Venable,  LLP  jstenenbaum@venable.com