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2/22/16
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Does Your Social Media Policy Pass the “Sniff Test?”
June 18, 2014 10:15 – 11:30 @MMCconf
Hashtag: #MMCCon LC5
THE SNIFF TEST Social Media Policy • Do you have a policy? • Do you review/revise policy annually? • Are you inclusive when developing it? • Do you distribute and explain policy updates to all stakeholders? Managing social media gaffes / social crisis management • Do you recognize that errors will be made? • When errors are made do you react swiFly? • Do you address, accept responsibility, “make good,” and move on? • Do you try to fix the issue and minimize social media gaffes?
Personal and AssociaLon Accounts
*Staff, Volunteers, Contractors
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Poor Judgment or Technical Error? Poor Judgment or Technical Error?
Poor Judgment or Technical Error? Poor Judgment or Technical Error?
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Poor Judgment or Technical Error? Poor Judgment or Technical Error?
Poor Judgment or Technical Error? Poor Judgment or Technical Error?
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Poor Judgment or Technical Error? Poor Judgment or Technical Error?
Poor Judgment or Technical Error? Poor Judgment or Technical Error?
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Poor Judgment or Technical Error?
Contributors Michael Cummings Principal Tate / Cummings ConsulLng [email protected] Tom Jelen Director of Online CommunicaLons American Speech-‐Language-‐Hearing AssociaLon [email protected]
Rick Peluso Chief Financial Officer American Society of Interior Designers [email protected] Jeffrey Tenenbaum Partner & Chair of Nonprofit OrganizaLons PracLce Venable, LLP [email protected]
