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Social Networking and Building Your Online
Community
Jim Harris
Marketing and Communication
Ohio University Alumni Association
Jim Harris, BBA ’04 - MarketingOhio University
Assistant DirectorMarketing and CommunicationOhio University Alumni Association
- Affinity Partners- Merchandising- Bobcat Store- The [Gateway]
My Gateway and Facebook profile photo
Social Networking and Building Your Online Community
Social Networking and Building Your Online Community
Topics
- What an Online Community is- Who has Access- What it Costs to Build and Maintain- How it’s Controlled- How an Online Community might benefit your institution
What an Online Community is An online community is a group of people that primarily interacts usingthe Internet. This group of people invites membersof their own personal, alumni networks to join the Community.
New members repeat the process.
Social Networking and Building Your Online Community
Who has Access
Ohio University degree-holding alumni Other individuals granted accesswith permission
- students with alumni group connection- recent alumni without an ID - non-graduates
Social Networking and Building Your Online Community
What it Costs to Build and Maintain
To Build: To Maintain: - money - time - graphics - technology - data - data - marketing - marketing
- money
Social Networking and Building Your Online Community
How it’s Controlled Alumni ID number Other controls
- trust/ hope- OUAA staff- users
- delete account
Social Networking and Building Your Online Community
How an Online Community might benefit your relationship/ institution - connects alumni, 24/7 - information updates to database - gives alumni a reason to visit Web site - wow factor
Social Networking and Building Your Online Community
How an Online Community might be harm your relationship/ institution - spam-like messages from alumni- alumni spreading bad news- new/ confusing technology- right people aren’t active
Social Networking and Building Your Online Community
Social Networking and Building Your Online Community
Topics
- How alumni are using THE GATEWAY- Who’s using the Site- Types of Marketing used- Problems we’ve had- Gateway ideas- Goals for 2007
THE GATEWAY
A web community, exclusively for Bobcat alumni
Launched September 2005
Social Networking and Building Your Online Community
1742
- 24 hours after message = 301 users logging in- previous days = average of 50 users
Jim, those photos brought back some great memories. And reminded me I need to get back to campus. Thank you for taking the time to share. I can't believe an OU building has an ESCALATOR!!! Wow.
Hi Jim. Your new pictures are just great. I particularly enjoyed the shots of the new Baker Center. When I was a freshman, the old Baker Center had just been completed. If my son ends up at Ohio U. this Fall he will be there when the new Baker Center has just been completed.
5749
Types of Marketing
Social Networking and Building Your Online Community
- Full page and half page ads in magazine- Cover story in newsletter- Ads/ blurbs in magazine and newsletter- Gateway-specific Emails- Making Tracks Emails- Word of Mouth- Facebook messages to alumni
Gateway promotions
Social Networking and Building Your Online Community
Ohio Today
The [college] Gate
Making Tracks
Gateway-specific
Social Networking and Building Your Online Community
Advertising space
Social Networking and Building Your Online Community
Advertising space
Social Networking and Building Your Online Community
Total Resumes uploaded by users326
Total Pictures uploaded6,888
Total number of users with a profile photo1,528
Total number of users with journal entries325
Number of events posted294
Social Networking and Building Your Online Community
Number of users that logged in betweenNov. 1 at 7 p.m. through Nov. 2 at 7 p.m.60
Number of users that logged in betweenOct. 26 – Nov. 2 472
Number of users that logged in betweenOct. 2 – Nov. 21,283
Registered Users
Total NetMessages
TotalUpdates
Total # Groups Active Users
Friend Connections
Ohio University
6,654 854 103,458 370 1,011 14,811
Avg. of Like Communities
3,483 1,001 45,636 144 975 8,387
Social Networking and Building Your Online Community
Social Networking and Building Your Online Community
GATEWAY Problems
- Mr. Sullivan- Angelina Jolie- F***ing Blog titles
- Does Sex Count?- OU press- Teddy
Social Networking and Building Your Online Community
GATEWAY Ideas
- Black Alumni Reunion Group- Campus tour photos with captions- Konneker Alumni Center photos- Student profiles, albums and journals- Fossil watch and campus photography- Winter photos- Exclusive campus photo tours
Social Networking and Building Your Online Community
GATEWAY Ideas
- Find your Roommates Challenge- Academic buildings- Scan yearbooks/ newspapers- Going out for coffee- A night on the town- Student presentations- Alumni books and articles- Chapter events
Social Networking and Building Your Online Community
GATEWAY Goals
- Engage all users, not just F-o-F- Add a “How-to” section for site- Invite seniors to join alumni network- Help users get friends registered- Inform deans about site’s power- Faster uploads of recent graduates- Encourage events
Social Networking and Building Your Online Community
Jim HarrisOhio UniversityAlumni Association
Harrisj3@ohio.edu740-593-4301 FacebookinCircle Pro www.incirclepro.com
Social Networking and Building Your Online Community
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