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DISCLAIMERSeluruh yang ada di dalam content ini bukan Seluruh yang ada di dalam content ini bukan
media promosi suatu brand, hanya sebagai
pembelajaran
Social Media and Community Branding
For Bussiness and Marketting
Azilmi Lukmanul Hakim
Twitter: @azilmi
Azilmi Lukmanul Hakim
Student on Manajemen Universitas Pendidikan Indonesia 2009
Member of:
Komunitas Indoesia Open Source
UPI Computer Club
IntroductionIntroduction
Social Media History
Before the Internet, we used to gather to
share our passions
Early
Internet
included
Internet
included
message boards
and chat
rooms
Now, social media is. . . . Now, social media is. . . .
What is
social media?
Social media is media
designed to be disseminated
through social Interfaction,
created using highly available and scalable
publishing technology
Wikipedia.org
What is
social media?
Facilitating a dialouge and sharing content between
companies influnece,
properties and customer
using various online platform include
Blog, proffesional and social media,
video and photo sharing, wiki, forum
And related web 2.0 technology
- sherpa
So what is Social media?
Social media platform
Social media platform
• Of 400 Million users, 20 Million join fan pages every day
• 5 Billion links, photos, and videos are shared on
Facebook every day
• Fastest growing segment on Facebook is 35 years and
older
• Radio and TV took decades to reach 50 million users.
• Facebook added 100 million users in 6 months
Social media platform
• Over 80 Million users
• 80% of Twitter usage happens off of twitter.com
• Over 10 Million updates per day
• 1382 % the monthly growth rate of The Twitter user from January to February 2009
Social media platform
• 2nd largest search engine on the web
• 4th largest site on the web
• 13 hours of video uploaded to YouTube every minute
• 413,2 YEARS the length of time it would t take to view every
YouTube video
Social media branding
In biological terms, a community is a group of
interacting organisms sharing a populated environment.
In human communities,intent, belief, resources, preferences, needs, risks,
and a number of other conditions may be present and common,
affecting the identity of the participants and their degree of cohesiveness
Wikipedia.org
Social media brandingSocial Media Marketing
is. . . .
Social Media Marketing
is. . . .
Social Media marketingSocial Media marketing
1 to Many Many to Many
VERTICAL HORIZONTAL
MARKETING 2.0MARKETING 1.0
Marketer as
BROADCASTER
Marketer as
CONNECTOR
COCREATION
SOCIAL MEDIA MARKETINGTHE SIMPLE MODEL
ACTIVATIONCONVERSATION
COMMON PURPOSE & IDENTITY
COMMON
INTEREST
TARGET
CONSUMER
STEP #1
DEFINE YOUR TARGET CONSUMERSDEFINE YOUR TARGET CONSUMERS
STEP #2
IDENTIFY COMMON INTERESTS
STEP #2
BUILD CONVERSATION, ACTIVATION, COCREATION
Set Your Home BaseCorporate sites, blog, facebook page, etc
Use Your ChannelUse Your Channel
to Engage and Drive Traffic
Use Your ChannelUse Your Channel
to Engage and Drive Traffic
CASE STUDIED
www.telkomspeedy.com
@TelkomSpeedyID
THANK YOU!
Credit forfajar eri dianto @fajareridianto
Yuswohady @yuswohady
and
Make sure we are connect! ☺
@azilmi
www.facebook.com/azilmi.lukmanul.hakim www.facebook.com/azilmi.lukmanul.hakim
Make sure we are connect! ☺
UPI CC future trainning
Mikrotik Fundamental Before MUM
26 Maret 2011
Social Media for Bussiness and Aplication
http://upicc.ukm.upi.edu
@upi_cc
Social Media for Bussiness and Aplication
2 Maret 2011
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