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Social Media for Career Advancement
!!!!!!!Karen M. Landolt, Director, HireTexas Interview Center!
#TLA2013!
Karen M. Landolt, J.D. 18 years’ experience in organizational programming, teaching, and advising in non-profit, legal, and academic settings.
Previous roles at UT since 2004: Director, Career Design Center, College of Natural Sciences. Senior Associate Director and Adjunct Lecturer at the McCombs School of Business.
Practiced IP law at a large venture capital/intellectual property firm. Founding partner of a boutique business & IP firm. Certified Mediator and is admitted to the MA bar.
Before the Bar: Worked in the non-profit arena as an Emergency Housing Counselor with the YWCA, a Development Officer with St. Vincent de Paul Society, and as a Community Organizer with the Hunger Action Network of New York State.
Degrees: Juris Doctor at Northeastern University School of Law; Bachelor of Arts in Government from The University of Texas at Austin.
“Social Media” Can Be Overwhelming
But it’s not going away…so make it work for YOU
!!!!!!
The Trifecta Connect Twitter, Facebook & LinkedIn pages
!
Over 1.06 billion monthly active users Logged 1.13 trillion “likes” in 2012 219 billion photos uploaded Set your privacy settings! Clean Up, Clean Up, Clean Up !
Twitter Launched March 21, 2006 Total Number of Users: 500 Million Total Tweets Sent: 170 Billion Monthly Active Users: 200 Million Average Number of Followers per User: 208 Most Followed Celebrity: Justin Bieber with 36.4 million followers
• http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/"
!
Over 200 million members"" Attracts 155 million unique visitors"" Generates 2+ member sign-ups per second"" Create and build a noticeable brand"!
Managing Your Online Reputation
Private Eyes are Watching You! On social media: you and your activities are open for the world to see!!
Anyone can find you– potential employers, business partners, teammates, etc. !!
9 out of 10 employers report using social media to screen prospective employees. !!
7 out of 10 report rejecting candidates based on their social media presences!!http://gawker.com/5846924/7-out-of-10-employers-reject-job-candidates-based-on-social-media
Do you know what I would find if I GOOGLE your NAME?????!
!http://www.google.com!
!
My Google Results
Monitor your Online Impression www.Reppler.com
Monitor your Online Impression www.Reppler.com
Monitor your Online Impression www.Reppler.com
Social Media and Your Career
Develop a Reputation as an Expert
• Create a blog!
• Write articles for industry publications!
• Tweet tips, interesting articles, links to helpful resources, display your interests!
PostingTips
A good rule of thumb for Social Media is 4 to 1!!Post or tweet 4 informational, interesting or solution-driven messages!!To every 1 self-promotional post or tweet!!You must add value in order to be valued!
!!
Passive Job Search
33% of Recruiters use Facebook to identify candidates!!42% use Twitter!!98% use LinkedIn!
!h"p://www.youtern.com/thesavvyintern/index.php/2013/03/24/3-‐=ps-‐to-‐op=mize-‐your-‐job-‐search-‐on-‐twi"er/ 3 Tips to Op=mize Your Job Search on Twi"er
!!!!!!
Facebook for Job Seekers
Facebook for Job Seekers Set privacy settings to ensure appropriate profile for employers!!“Like” possible employers & interesting brands to stay current !!Use Apps like “Branch Out”(largest professional community on Facebook) to connect to open positions!!Keep profile updated to let connections know where you are working!
Twitter for Job Seekers
Who to Follow on Twitter !All professional or industry-specific organizations!!Local, state, or nation-wide governmental entities that impact your industry or job search!!Past colleagues, employers, and any other professional profiles!!Key companies in your industry!!Companies where you want to work!!
h"p://www.youtern.com/thesavvyintern/index.php/2013/03/24/3-‐=ps-‐to-‐op=mize-‐your-‐job-‐search-‐on-‐twi"er/ 3 Tips to Op=mize Your Job Search on Twi"er Posted on March 24, 2013 by ComeRecommended
Job Seekers
Make sure the profile is professional, including a picture, the Tweets, & who you follow!!Show expertise in outgoing tweets!!Demonstrate your brand in 140 Characters!!
Tweet Your Brand
Good Profile Example
Dorie’s Book – Featuring Quotes from Me!
Your Turn! Take a few minutes and write your 140
character resume!
Twitter Tools
@Microjobs: Search specific job openings using hashtags (#)!!TweetMyJobs: can personalize Twitter feeds to your search!!Gozaik: Twitter resume!!Twellow: yellow pages for Twitter!!TwitJobSearch: Twitter job search engine using keywords !
Twitter Keyword Searches
#UXdesign !!
#Userinterface!!
#information architect!!
#reference!!
#archivist!!
#cataloguing!!
#collectiondevelopment!!
#academic!!
#libraryjobs!!
LinkedIn for Job Seekers
LinkedIn for Job Seekers Join groups for the industry you want to work in!!Make sure your profile is 100% complete & up-to-date!!Get recommendations !!Explore every company before you interview to see who you might know & find out more about the types of people hired!!
LinkedIn Professional Groups
2012
Keys to effective LinkedIn Profiles 5
1 Add a position
Update your employment history and
professional accomplishments.
Be sure to include your current job title.
2 Add at least 3 skills
Let people know what you’re good at,
and then get endorsed by your
connections.
3 Add your education
Share where you went to school.
This can help you reconnect with
classmates.
4 Add your industry
Select the industry you work in to get
relevant news and learn about jobs and
groups you might be interested in.
5 Add your photo
A professional photo makes your profile
more memorable and 7 times more
likely to be viewed.
Where to Start After Today !• Start a blog!
• Create a LinkedIn or Twitter account!
• Identify your personal brand!
• Analyze your Facebook account w/Reppler!!CLEAN UP! CLEAN UP! CLEAN UP!!!
www.linkedin.com www.facebook.com www.twi1er.com www.reppler.com
Bizologie.com Slides will be posted on Bizologie.com next week!
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