Embed Size (px)
Citation preview
mason.wm.edu (757) 221-4100
For Career AdvancementPERSONAL BRANDING
mason.wm.edu (757) 221-4100 2
ANTHONY GAENZLECurrent
– Raymond A. Mason School of Business
Former– AG Integrated Marketing
Strategists (Now Blog)– EnVeritas Group– USF– Walt Disney World
Education– USF & Clemson
mason.wm.edu (757) 221-4100 3
AGENDA• Appearance• Cleanup• Social Media
• Thought Leadership
• Amplification
mason.wm.edu (757) 221-4100 4
HOW DO YOU APPEAR?
mason.wm.edu (757) 221-4100 5
mason.wm.edu (757) 221-4100 6
CLEANING UPDelete
– Compromising Photos (tags)
– Negative Mentions of Previous Employers
– Political and Religious Views
Keep– Photos: Family, Travel,
Events– Articles: Quality,
Mentions, Awards
mason.wm.edu (757) 221-4100 7
SOCIAL MEDIA• LinkedIn• Facebook
• Twitter• Other Channels
mason.wm.edu (757) 221-4100 8
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 9
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 10
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 11
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 12
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 13
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 14
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 15
FACEBOOK & TWITTER
Facebook– Personality– Limited info
Twitter– Thought leadership– Expertise– Engagement
Other Channels
mason.wm.edu (757) 221-4100 16
THOUGHT LEADERSHIP
mason.wm.edu (757) 221-4100 18
AMPLIFICATION
Influencers
Publications
mason.wm.edu (757) 221-4100 19
QUICK RECAP• Appearance• Cleanup• Social Media
• Thought Leadership
• Amplification
mason.wm.edu (757) 221-4100 20
Thank you
