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SOCIAL MEDIA FOR BUSINESSc h e a t s h e e t f o r L o v e l a n d P u b l i c L i b r a r y
w w w. D i g i t a l W o r k s h o p C e n t e r . c o m | 9 7 0 . 9 8 0 . 8 0 9 1 | 3 2 4 R e m i n g t o n S t r e e t , F o r t C o l l i n s , C O 8 0 5 2 4
SOCIAL MEDIA NETWORKST h e B i g F i v e
FACEBOOK - 2.2 billion MAU*, 1.45 billion DAU*, 25-34 makes up 30%
Allows users to “friend” other user‘s profiles and “like” business pages and post messages to friends or followers.
LINKEDIN - 500 million MAU, 133 m from US, 44% make over $75k
Allows users to “connect” with other professionals and extend existing networks of professional contacts.
TWITTER - 330 million MAU, 80% International, 80% Mobile
Allows members to follow user profiles and broadcast short posts called “tweets” to their followers.
PINTEREST - 200 Million MAU, 60% US, 81% Female
Allows users to add images or “pins” to their collection boards based on themes, browse the content of others, and save pins to their boards. *MAU = monthly active users DAU = daily active users
INSTAGRAM - 800 Million MAU, International, 60% under 30
Allows users to take pictures and videos, and share them on a variety of social networking platforms.
SOCIAL MEDIA FOR BUSINESSc h e a t s h e e t f o r L o v e l a n d P u b l i c L i b r a r y
w w w. D i g i t a l W o r k s h o p C e n t e r . c o m | 9 7 0 . 9 8 0 . 8 0 9 1 | 3 2 4 R e m i n g t o n S t r e e t , F o r t C o l l i n s , C O 8 0 5 2 4
SOCIAL MEDIA NETWORKSO t h e r P o p u l a r N e t w o r k s
GOOGLE MY BUSINESS
Business search results which appear at the very top of the Google search results, and include contact information, location, and crowd-sourced reviews.
YOUTUBE
Allows users to upload and share videos.
GOOGLE+
Allows users to post updates to their various “circles” or interest-based communities.
YELP
Crowd-sourced reviews about local businesses.
TUMBLR
Allows users to post multimedia and other content to a short-form blog..
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