SOCIAL MEDIA FOR BUSINESSc h e a t s h e e t f o r L o v e l a n d P u b l i c L i b r a r y

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SOCIAL MEDIA NETWORKST h e B i g F i v e

FACEBOOK - 2.2 billion MAU*, 1.45 billion DAU*, 25-34 makes up 30%

Allows users to “friend” other user‘s profiles and “like” business pages and post messages to friends or followers.

LINKEDIN - 500 million MAU, 133 m from US, 44% make over $75k

Allows users to “connect” with other professionals and extend existing networks of professional contacts.

TWITTER - 330 million MAU, 80% International, 80% Mobile

Allows members to follow user profiles and broadcast short posts called “tweets” to their followers.

PINTEREST - 200 Million MAU, 60% US, 81% Female

Allows users to add images or “pins” to their collection boards based on themes, browse the content of others, and save pins to their boards. *MAU = monthly active users DAU = daily active users

INSTAGRAM - 800 Million MAU, International, 60% under 30

Allows users to take pictures and videos, and share them on a variety of social networking platforms.

SOCIAL MEDIA FOR BUSINESSc h e a t s h e e t f o r L o v e l a n d P u b l i c L i b r a r y

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SOCIAL MEDIA NETWORKSO t h e r P o p u l a r N e t w o r k s

GOOGLE MY BUSINESS

Business search results which appear at the very top of the Google search results, and include contact information, location, and crowd-sourced reviews.

YOUTUBE

Allows users to upload and share videos.

GOOGLE+

Allows users to post updates to their various “circles” or interest-based communities.

YELP

Crowd-sourced reviews about local businesses.

TUMBLR

Allows users to post multimedia and other content to a short-form blog..