Social Media Basics - fluvannacounty.org · Social Media Basics . For . Fluvanna Community Business...

Presented by Betty Hoge, Director

Central Virginia SBDC

Social Media Basics For

Fluvanna Community Business Forum

GET FOUND ON GOOGLE SEARCH AND MAPS

CONNECT WITH CUSTOMERS WHEN THEY SEARCH ON GOOGLE

CONNECT WITH CUSTOMERS WHEN THEY SEARCH ON GOOGLE MAPS

GOOGLE MY BUSINESS WORKS ACROSS DEVICES

Be found on desktops, laptops, tablets, and mobile phones.

GET YOUR BUSINESS ON GOOGLE FOR FREE

STEP 1: SEARCH FOR YOUR BUSINESS

www.gybo.com/business

Click “Find Out” t o see i f your business appears on Google Search and Maps.

IS YOUR BUSINESS INFO COMPLETE?

Update your business info.

Verify your business info.

Add your business info.

TAKE A TOUR OF GOOGLE MY BUSINESS

Roy’s

COMPLETE YOUR BUSINESS PROFILE

Click t o edit your business info.

EDIT BUSINESS INFORMATION

Remember t o save changes.

Click pencil icons t o edit.

MANAGE BUSINESS PHOTOS

Click t o manage photos.

VERIFY YOUR BUSINESS

Sign in: www.google.com/business WHEN YOUR PIN ARRIVES

Sign in here.

ENTER YOUR PIN

Click “Enter code.”

COMPLETE VERIFICATION

Enter your PIN, then click “Submit.”

Online (aka Digital) Marketing

Marketing Mix

Online Media Presence

1.Website 2.Social Media 3.E-newsletter 4.Blogs

Source: Global Web Index: January, 2015

Websites • How you get found & connected today • Simple, yet effective • Make Contact Information Visible & Consistent • Design An Appealing, Easy-To-Use Interface • Use Defining & Searchable Keywords On The

Front & Backend • Keep Current By Regularly Updating Content • Ensure Your Website Is Mobile-Enabled • Monitor Website Analytics

Social Media

• Build/Strengthen your Brand • Increase conversations about your Brand • Build relationships (smaller reach, greater loyalty) • Establish your Expertise • Drive Conversions

• Increase Pass along rates • Increase subscriptions • Increase Downloads • Increase Leads • Increase Sales

• Drive Potential Customers to Your Website

Social Media Platforms

Social Media Social Media Goals

Call to Action

THANK YOU

Central Virginia Small Business Development Center www.cvsbdc.org (434) 295-8198