Social media

Using Social Media to Create Buzz and Drive Traffic in a

Start-Up Environment

A Presentation for:

UMASS BOSTON by

Stephanie Burke- Operations Manager

Cooley Horner- Marketing Coordinator

Introduction

www.xtraxtra.com

Facebook Connect

Facebook “Like” Button

Add to Facebook Wall

Tweet this Share button

Social Media Integration• Integrated within our

site:

• Why Promote brand awareness Allow for targeted marketing Build relationships Engage and interact with audience; most importantly LISTEN Increase accessibility Give the site a voice, personality Bolster SEO Get feedback Contribute to and guide conversation about industry related

topics

Social Media as an Interactive Marketing Tool

• Fan Page xtra xtra website

• Milestone Account Xtraxtra Milestone

Facebook

Twitter

• @xtraxtrawebsite

Blog

• xtraxtra.com/blog

• Linked-In

• Flickr

• YouTube

Other Tools

• Link-to-us

• Widgets

• RSS feeds

• Make sure content is relevant to your user-base/readers

• Keep content current and consistent • Create targeted relationships with those

who can further your objectives • Be cautious of overly promoting yourself• Balance professional/personal personas

Takeaways