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Using Social Media to Create Buzz and Drive Traffic in a
Start-Up Environment
A Presentation for:
UMASS BOSTON by
Stephanie Burke- Operations Manager
Cooley Horner- Marketing Coordinator
Introduction
www.xtraxtra.com
Facebook Connect
Facebook “Like” Button
Add to Facebook Wall
Tweet this Share button
Social Media Integration• Integrated within our
site:
• Why Promote brand awareness Allow for targeted marketing Build relationships Engage and interact with audience; most importantly LISTEN Increase accessibility Give the site a voice, personality Bolster SEO Get feedback Contribute to and guide conversation about industry related
topics
Social Media as an Interactive Marketing Tool
• Fan Page xtra xtra website
• Milestone Account Xtraxtra Milestone
• @xtraxtrawebsite
Blog
• xtraxtra.com/blog
• Linked-In
• Flickr
• YouTube
Other Tools
• Link-to-us
• Widgets
• RSS feeds
• Make sure content is relevant to your user-base/readers
• Keep content current and consistent • Create targeted relationships with those
who can further your objectives • Be cautious of overly promoting yourself• Balance professional/personal personas
Takeaways
