Social media 101 for Emergency Managers

Social media 101 for Emergency Managers Kicking and Screaming into the

21st Century

Social media is scary…

OMG IDK WTH this says b/c IMHO all of these acronyms are confusing. FWIW I still say it’s NSFW. LOL j/k.

Social media is necessary.

• Spans all demographics• Where news and issues

are shared and discussed (and quickly)

• The future of our communications

Who/Where are these people?

What difference does it make in community preparedness?

Run! Go! Do! SAVE!

Prepare, educate, enable, sustain.

What difference does it make in emergency management?

• Prepared communities are more resilient, require a lot less “rooftop rescue”

• Communications become as important as first response by integrating them into your culture

• Fear/uncertainty inclusiveness/situational awareness

Social Media fits into every aspect of the EM Cycle

How to avoid common area disasters, what potential threats there are

Kit supplies, evacuation

plans, contact information, etc.

Where to find assistance, reopen dates, behavioral health resources

Shelter info, when to

evacuate, threats, areas

to avoid

What to use?

• Start with the big players • Know which one is best for your message• Don’t worry about them all at once• It’s okay to be human– No really, it’s okay.

The Big Guys

• – Short, prompt messages (140 characters) – Continuous updates – #hashtags

• – Longer, interactive messages – Group dialogue – #hashtags

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=6fOuos4vip4C4M&tbnid=VmrajMMWMrh8SM:&ved=0CAUQjRw&url=http://logo-e.blogspot.com/2012/07/twitter-logo.html&ei=1MB3UpmUKdTFqQH6xoC4Aw&bvm=bv.55819444,d.aWc&psig=AFQjCNECX9WtiZ91A_4ZHqnVQu0eAor-Wg&ust=1383666244560595

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3zMRFPBotRCKXM&tbnid=HHDgHYDNXjMjkM:&ved=0CAUQjRw&url=http://webplatform.org/stewards/facebook&ei=csF3UoIcwZaqAe_rgcAM&bvm=bv.55819444,d.aWc&psig=AFQjCNGp6qNuAzgvsseNmDkFYYpUl--CiA&ust=1383666388075142

And then, try these guys

• Videos– YouTube: unlimited

time– Vine: six seconds– Instagram: 15

seconds• Photos– Instagram– Flickr

• Blogs– WordPress– Blogger

• All of the Above– Google Plus– Tumblr – Pinterest

Expand Your Professional Network

…Along with the “Big Guys”

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=696OE2xoqbGhFM&tbnid=0N-2qSZemN3Z9M:&ved=0CAgQjRwwAA&url=http://socialmediamarketingkelowna.com/our-social-media-services-we-can-help-your-business-grow/internet-marketing-social-media-workshops-in-kelowna/&ei=Mm2GUqy_E4ep4AOQtICYAg&psig=AFQjCNGdOtTtI8W3LZ9ELlF8fzbDP63mnQ&ust=1384627890352890

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=QdoKpUaZ7-_jCM&tbnid=fd5XYScGBwQLvM:&ved=0CAgQjRwwAA&url=http://www.wiu.edu/student_services/career_development_center/skype.php&ei=vW2GUqvOErWi4APToYD4CA&psig=AFQjCNGkFdDyT96tWEdBT_Znbv8oGbATeA&ust=1384628029345561

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=kYVJfHTAIgWPPM&tbnid=gpcmiFDYsZBEVM:&ved=0CAUQjRw&url=http://voxer.com/&ei=m22GUuukDpKx4APExYFY&bvm=bv.56643336,d.dmg&psig=AFQjCNFN4OVJAFafdBfzH-iQ3b6LKAsFTg&ust=1384627966091202

Why should I use these?

• Sustainable • Engaging• Builds credibility• Humanizes our field • Increases our professional network

And if I don’t?

• The conversation will happen anyway, without you.

Write this down.

• What platforms does my agency need now? – What do we have that we need to use better?

• Why do we need these? • What are our obstacles? – Who can help us overcome them?

• Where is our authority? • What can I do on my own?

Write this down too.

#SMEMchat – Every Friday, 11:30 a.m. CST

Tanya Ferraro@tjlasagna

tferraro@vaems.orgabout.me/tjlasagna

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ze1sql1cGAPlGM&tbnid=h_uVesXjeyatRM:&ved=0CAUQjRw&url=http://racetalkblog.com/2010/01/15/twitter-connect/&ei=9lSFUuH9JPKssATt9YGwBg&bvm=bv.56343320,d.dmg&psig=AFQjCNH7JgrzeajvYaFptnXsvMIbPS1NdA&ust=1384556139449246

Social media 101 for Emergency Managers

Documents

KANSAS LOCAL EMERGENCY MANAGERS HANDBOOK

Social media 101: for Apartment Managers

The Evolving Roles of Emergency Managers

Black Carbon 101 for Air Quality Managers

Agile Testing 101 For Product Managers

NOAA Emergency Managers Weather Information Network (EMWIN)

Emergency Managers & Social Networking:

Pipelines and Hazard Mitigation for Emergency Managers - Draft - 20130208

CLIMATE CHANGE ADAPTATION PLANNING FOR EMERGENCY MANAGERS … · CLIMATE CHANGE ADAPTATION PLANNING FOR EMERGENCY MANAGERS AWR-347 As a member of the National Domestic Preparedness

SMART PHONE APPS FOR EMERGENCY MANAGERS

kansas local emergency managers handbook -

Hr 101 for managers and supervisors

Florida County Emergency Managers’ Meeting

Hazardous Materials 101 For Emergency Managers

Emergency Managers Confront Climate Change

Collaboration between Emergency Managers, …training.fema.gov/hiedu/11conf/presentations/dawalt... · Web view[Collaboration between Emergency Managers, HeaLth Care and Special needs

101 Biggest Mistakes Managers Make and How To

Handbook for Local Emergency Managers

Emergency Managers Weather Information Network (EMWIN)

Crisis Emergency Handbook for Food Managers