Social Innovation, Design and Enterprise

LUCY FRASER

IMM

ERSION AGENDA

APPROACH

Relatively new concept

Design Thinking

Business World

Social Enterprise

Fast Growing

Lots of talk

Workshops

SEs don’t know how to implement

Global movement

Local communities

Global communities

Not much talk

Buzzword

Designers don’t know how to get

involved

Online

Media attention

Trend

Scaling solutions

Every business is a triple

bottom linebusiness

Consumers expect SIDE

Well supported community

Recognition

Multi-disciplinary

teamsDesign implemented

in all organisations

Transparency

Invest in the story

ProfitPeoplePlanet

CSR

Nurturing the community

Creating a SIDE guidebook

Working with an SE for a test

project

Applying for start up support

Linking in with existing

programs

Apply design thinking

Encourage commun-

icationSupport Social

Traders’ Award Scheme

Work on resource

pool Networking

For SEs and

Designers

Self applied, no

commitment

Between SE’s

and Ds

Road test theories

Apply ideal SIDE techniques

Crunch, YSP, RMIT

SEEDS

Make this project a

reality

E.g. HUB, CoDesign, The Social Studio

E.g. HUB, CoDesign, The Social Studio

Stand on their

shoulders

Co-design, re-design, replicable

Use case study techniques

‘Radical Redesign’

TACSI

Share results

Share results Talk

about it

Or short term

Clearly defined value

add

Not familiar with

design

Answer to a higher authority

Don’t see

relevance

Few paid opportunities

Hard to find SE partners

SE Finder

Money vs

Love

Sustainable practice

Consumer footprint

Partnerships

Platform for

conversation

NetworkingShare experience

Awards

Incentives

A good environment

to get into

Encourage start ups and

transitions

Design with, not for

Stakeholders

Expertise and

experience

Unique perspectives

and skills

Design thinking

a business approach

Seeing problems as

opportunities

Responsible business

S I DE Social Innovation, Design and Enterprise.

Helping social enterprises keep the balance.

BibliographyImages from top left clockwise:

. “Enterprises.” Retrieved 9th 1. June, 2012, from http://www.thecrunch.socialtraders.com.au/enterprises/dsp-landing.cfm?loadref=6.Page 15, TACSI (2011) Radical 2. Redesign: Family by Family. 192011, Lucy Fraser3.