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Social MediaThe public is a partner in driving coverage.
Presentation by Cathy HirkoBusiness/Hyperlocal Editor
York Daily Record/Sunday News
Why is Social Media important?
● It drives traffic to your site
● The public wants to participate
● Public participation = more engagement
● More engagement = more influence
● More influence = more readers
Some of our social media platforms
● Facebook● ScribbleLive● GatheringPoint● GeoFeedia● Storify● Pinterest● Twitter● Google+
What are GatheringPoint Maps?
● It’s a "living" interactive map that can sit (embedded) on a web page.
● Part of its process is pulling in and updating information that is posted on social media, such as Instagram, Twitter, Foursquare and Facebook.
Why use GatheringPoint?
● Location- based breaking news
● Highlights hyperlocal sections of websites
● Location-based lists.
GatheringPoint Map examples
● Joe Paterno’s statue
● York Fair
● Colorado theater shooting
● Hyperlocal
content
What is ScribbleLive?
● ScribbleLive is a real-time live blogging platform.
● The platform allows the public to partner with you in reporting events. It's similar to a live blog, only better.
Why use ScribbleLive?
● Collects real-time breaking news, from anywhere: Facebook, Twitter, other blogs,other sites.
● The blog embeds on your web page, which means your traffic.
Examples of ScribbleLive
● Local Chick-fil-A Day at our mall. We were armed with a cell phone, a twitter account and we and others were able to post pictures, tweets of what was happening.
● Live chats with experts on a certain topic in the news.
● Breaking news coverage as it unfolds.
What is GeoFeedia?It's a location-based search for social media. For those with an account, users can outline an area on a map and it will display geotagged content.
Examples of Geofeedia● Location-based
breaking news● Collecting social media from
venue (York Fair, local sporting game, concert)
Why use Geofeedia?
● Easily integrates with Pinterest, online slideshows and Storify. The photo pages are then archived on your site for your readers.
What is Storify?
● Storify, a curation tool, collects and presents in a story form what people are talking about online.
● Easy way to collect what people are saying on social media about a certain topic or news event.
Storify examples
Why Facebook, Twitter, Pinterest?
● Facebook questions, with photos will garner the most engagement.
● Twitter is immediate and it’s shaping what we cover.
● Visually, Pinterest collects what we want to see.
What do you think?
NOW!
Pretty
Why use Google+
● There is great value in promoting your work on Google+. Every time you do that, you significantly boost the factors used to push your work higher on Google search engines.
● Share a story post on Google+
Social Media: Return on investment
● Track your successes. ● Experiment with new tools. ● Share your feedback, good and bad.● Repurpose for print. ● It's okay to fail, but fail fast.
One last thought ...The Wall Street Journal's social media editor, Neal Mann, tweeted a question recently:
"How has social media changed how journalists work?"
--Scott Blanchard, our Sunday editor answered:
"Social media means my print newsroom now covers breaking news live, & it invites community to be a partner in that coverage."
Mann
Blanchard
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