SmartGate gamification of Schiphol Airport Cargo - Results

SmartGate - The GameA.C.N. - BrandNewGame

Play the game at www.smartgatethegame.nl

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SmartGate - The Game

• BrandNewGame - Bart Hufen

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SmartGate - The Game1. Background

2. Objective, Target Group and Essence of the Problem

3. Concept

4. Execution

5. Results

6. Questions?

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SmartGate - The Game1. Background

- Schiphol is losing it’s competitive position

- Collaboration increases speed, safety, reliability and revenues

- Speed is key for clients and enlarges potential revenues

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SmartGate - The Game2. Objectives:

1. Create brand awareness for SmartGate 2. Give insights into the new working process of SmartGate 3. Create willingness for a new way of working

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SmartGate - The Game2. Learning objectives:

1. Give insights into the most important problems (red / green)2. Create understanding for each parties problem (Chain-thinking) 3. Experience potential consequences of certain behavior (game 2)

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SmartGate - The Game2. Target audience - 350 companies:

1. Expedition 2. Transporters 3. Handlers 4. Customs5. Airline

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SmartGate - The Game2. Essence of the Problem

Sharing information Chain-thinking Red freight should turn green: driver, truck, freight => bill of loading

Budget: € 250.000,-

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SmartGate - The Game3. Concept

1. Tetris-like game with freight/cargo and trucks2. A racegame to experience the consequences of red freight 3. Logistic game to experience ‘logistic management’ and consequences

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SmartGate - The Game3. Concept

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SmartGate - The Game3. Concept

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SmartGate - The Game

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SmartGate - The Game

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SmartGate - The Game

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SmartGate - The Game

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SmartGate - The Game4. Uitvoering

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SmartGate - The Game4. Uitvoering

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SmartGate - The Game4. Execution - Game 2

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SmartGate - The Game4. Execution - Game 2

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SmartGate - The Game

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SmartGate - The Game4. Uitvoering - Game 2

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SmartGate - The Game5. Results - Quote ACN - Herman Wittebrood

“Gaming is a good way to solve ‘hesitation for change’ and teaching desired behavior.”

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SmartGate - The Game5. Results: Game 1

Players played the game 3 times on average...

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SmartGate - The Game5. Results: Game 1

Players played the game for 16 minutes on an average !!

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SmartGate - The Game5. Resultaten: Game 1

The game was also played in the weekends

Peaks around 16:00 hours in the afternoon

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SmartGate - The Game5. Results: Game 1

17 January 2011 highest score 4149024 January 2011 highest score 6269003 February 2011 highest score 20906008 February 2011 highest score 303300

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SmartGate - The Game5. Results (High-scores) Game 1

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SmartGate - The Game5. Results: Game 2

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SmartGate - The Game5. Results (Highscores) Game 2

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SmartGate - The Game6. Questions

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