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SmartGate - The GameA.C.N. - BrandNewGame
Play the game at www.smartgatethegame.nl
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SmartGate - The Game
• BrandNewGame - Bart Hufen
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SmartGate - The Game1. Background
2. Objective, Target Group and Essence of the Problem
3. Concept
4. Execution
5. Results
6. Questions?
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SmartGate - The Game1. Background
- Schiphol is losing it’s competitive position
- Collaboration increases speed, safety, reliability and revenues
- Speed is key for clients and enlarges potential revenues
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SmartGate - The Game2. Objectives:
1. Create brand awareness for SmartGate 2. Give insights into the new working process of SmartGate 3. Create willingness for a new way of working
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SmartGate - The Game2. Learning objectives:
1. Give insights into the most important problems (red / green)2. Create understanding for each parties problem (Chain-thinking) 3. Experience potential consequences of certain behavior (game 2)
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SmartGate - The Game2. Target audience - 350 companies:
1. Expedition 2. Transporters 3. Handlers 4. Customs5. Airline
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SmartGate - The Game2. Essence of the Problem
Sharing information Chain-thinking Red freight should turn green: driver, truck, freight => bill of loading
Budget: € 250.000,-
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SmartGate - The Game3. Concept
1. Tetris-like game with freight/cargo and trucks2. A racegame to experience the consequences of red freight 3. Logistic game to experience ‘logistic management’ and consequences
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SmartGate - The Game3. Concept
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SmartGate - The Game3. Concept
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SmartGate - The Game
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SmartGate - The Game
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SmartGate - The Game
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SmartGate - The Game
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SmartGate - The Game4. Uitvoering
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SmartGate - The Game4. Uitvoering
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SmartGate - The Game4. Execution - Game 2
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SmartGate - The Game4. Execution - Game 2
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SmartGate - The Game
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SmartGate - The Game4. Uitvoering - Game 2
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SmartGate - The Game5. Results - Quote ACN - Herman Wittebrood
“Gaming is a good way to solve ‘hesitation for change’ and teaching desired behavior.”
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SmartGate - The Game5. Results: Game 1
Players played the game 3 times on average...
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SmartGate - The Game5. Results: Game 1
Players played the game for 16 minutes on an average !!
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SmartGate - The Game5. Resultaten: Game 1
The game was also played in the weekends
Peaks around 16:00 hours in the afternoon
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SmartGate - The Game5. Results: Game 1
17 January 2011 highest score 4149024 January 2011 highest score 6269003 February 2011 highest score 20906008 February 2011 highest score 303300
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SmartGate - The Game5. Results (High-scores) Game 1
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SmartGate - The Game5. Results: Game 2
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SmartGate - The Game5. Results (Highscores) Game 2
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SmartGate - The Game6. Questions
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