Silverkris*Figures for this and the following slide are taken from January to June 2020 and are...

D I G I T A L M E D I A K I T2 0 2 0

Silverkris.com

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

S I L V E R K R I S . C O M Silverkris.com is the essential guide to the latest and best travel news and inspiration from around the Singapore Airlines and SilkAir network.

The website is aimed at sophisticated, affluent and seasoned travellers who are looking for insightful content to help them make informed travel choices.

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

S I L V E R K R I S . C O M

S t u n n i n g C o n t e n tWith beautiful photography and insightful writing, the award-winning website offers stories relating to Singapore Airlines and SilkAir’s global network.

C a b i n C r e w P r o f i l e sA section focusing on Singapore Airlines’ Cabin Crew members. These human-interest stories and videos offers a glimpse behind the famous uniform.

F u n D i g i t a l E l e m e n t sBesides exclusive and compelling narratives, the website features creative and interactive elements such as maps, animations and quizzes.

C o m p e l l i n g V i d e o sCovering everything from gorgeous destination-driven montages and cabin crew interviews to behind-the-scenes insights into the latest airline projects.

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

O N L I N E A D V E R T O R I A LOnline advertorials are useful marketing tools, delivering information seamlessly alongside editorial content.

We offer various formats to help get your message out to your audience, such as a stand-alone advertorial focused on just one brand. We also offer a listicle-style entry – a sharp and snappy article in numbered format that can be for one brand or multiple brands.

These stories can be pinned to prominent positions on the homepage and elsewhere on the website.

Available on

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

Let the SilverKris team use our expertise to create a beskpoke campaign for your brand.

If you need something a little different we are happy to work with you to create a unique offer to meet your needs.

T H E E N T I R E D I G I T A L J O U R N E Y

Engage our readers through

online advertorials

Display an interactive quiz

on the site

Appear on social media and link back to online

advertorials

Produce new videos that cater

to the SIA audience

Take over our homepage ad spaces

Promotional posts can embed

your brand’s TVC/video material

1 3

2

5

4 6

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

B A N N E R A D V E R T I S I N G Choose from various positions and formats across the site. Banner ads can also be targeted to sit alongside specific themes and topics.

Available on

AD SPACE

Leaderboard MREC BANNER HALF PAGE BANNER

AD SPACE

AD SPACE

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

R e s k i nAn engaging, all-encompassing ad experience that can be synchronized with display formats for complete ownership of the page

Try one of these additional opportunities we can provide online.

L O O K I N G F O R M O R E ?

RESKIN RESKIN

Available on

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

OVERLAYOVERLAY

OVERLAY

Available on

O v e r l a yThe Overlay format places the advertising message prominently on the screen, centre-aligned. The user can close the Overlay, or wait for it to auto collapse after 5, 10 or 15 seconds.

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

We have a global audience of sophisticated and discerning travellers:*O U R A U D I E N C E

68.4% Percentage of our readers between 25and 54 years of age.

A G E A N D G E N D E R

57.1% Female

42.9% Male

T O P I N T E R E S T S A M O N G U S E R S

Arts and Entertainment

Fashion

Food and Dining

Travel/ Air Travel

Family-Focused

*Figures for this and the following slide are taken from January to June 2020 and are accurate as of 15 June 2020.

Beauty and Wellness

Sports and Fitness

SilverKris

For enquiries, please contact: Shernan Plameras • +65 9382 2400 • shernan.plameras@ink-global.com

D E V I C E S W A Y S R E A D E R S A C C E S S T H E S I T E

T H E N U M B E R S

64% Desktop

31% Mobile

5% Tablet

Our global audience enjoys our content while on the move.

Users

Page views

346k808.5k

Referral2.7%

Direct55.5%

Organic34.9%

Social4.3%

Ad displays1.3% Email

1.1%

SilverKris

A D V E R T I S I N G R A T E S

G e t i n t o u c hShernan PlamerasAdvertising Directorshernan.plameras@ink-global.com+65 9382 2400

Leaderboard Homepage S$16,000

Leaderboard Run-on-site/ S$7,000Category Pages

Half-page Homepage S$14,000

Half-page Run-on-site/ S$6,000 Category Pages

MREC Homepage S$10,000

MREC Run-on-site/ S$4,000 Category Pages

Stand-alone Advertorial S$15,000 (including one-week homepage promotion)

Stand-alone Advertorial S$10,000 (not including one-week homepage promotion)

Listicle-style Entry Advertorial S$5,000

Special Projects/Creative Buys