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Silverkris.com
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
S I L V E R K R I S . C O M Silverkris.com is the essential guide to the latest and best travel news and inspiration from around the Singapore Airlines and SilkAir network.
The website is aimed at sophisticated, affluent and seasoned travellers who are looking for insightful content to help them make informed travel choices.
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
S I L V E R K R I S . C O M
S t u n n i n g C o n t e n tWith beautiful photography and insightful writing, the award-winning website offers stories relating to Singapore Airlines and SilkAir’s global network.
C a b i n C r e w P r o f i l e sA section focusing on Singapore Airlines’ Cabin Crew members. These human-interest stories and videos offers a glimpse behind the famous uniform.
F u n D i g i t a l E l e m e n t sBesides exclusive and compelling narratives, the website features creative and interactive elements such as maps, animations and quizzes.
C o m p e l l i n g V i d e o sCovering everything from gorgeous destination-driven montages and cabin crew interviews to behind-the-scenes insights into the latest airline projects.
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
O N L I N E A D V E R T O R I A LOnline advertorials are useful marketing tools, delivering information seamlessly alongside editorial content.
We offer various formats to help get your message out to your audience, such as a stand-alone advertorial focused on just one brand. We also offer a listicle-style entry – a sharp and snappy article in numbered format that can be for one brand or multiple brands.
These stories can be pinned to prominent positions on the homepage and elsewhere on the website.
Available on
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
Let the SilverKris team use our expertise to create a beskpoke campaign for your brand.
If you need something a little different we are happy to work with you to create a unique offer to meet your needs.
T H E E N T I R E D I G I T A L J O U R N E Y
Engage our readers through
online advertorials
Display an interactive quiz
on the site
Appear on social media and link back to online
advertorials
Produce new videos that cater
to the SIA audience
Take over our homepage ad spaces
Promotional posts can embed
your brand’s TVC/video material
1 3
2
5
4 6
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
B A N N E R A D V E R T I S I N G Choose from various positions and formats across the site. Banner ads can also be targeted to sit alongside specific themes and topics.
Available on
AD SPACE
Leaderboard MREC BANNER HALF PAGE BANNER
AD SPACE
AD SPACE
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
R e s k i nAn engaging, all-encompassing ad experience that can be synchronized with display formats for complete ownership of the page
Try one of these additional opportunities we can provide online.
L O O K I N G F O R M O R E ?
RESKIN RESKIN
Available on
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
OVERLAYOVERLAY
OVERLAY
Available on
O v e r l a yThe Overlay format places the advertising message prominently on the screen, centre-aligned. The user can close the Overlay, or wait for it to auto collapse after 5, 10 or 15 seconds.
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
We have a global audience of sophisticated and discerning travellers:*O U R A U D I E N C E
68.4% Percentage of our readers between 25and 54 years of age.
A G E A N D G E N D E R
57.1% Female
42.9% Male
T O P I N T E R E S T S A M O N G U S E R S
Arts and Entertainment
Fashion
Food and Dining
Travel/ Air Travel
Family-Focused
*Figures for this and the following slide are taken from January to June 2020 and are accurate as of 15 June 2020.
Beauty and Wellness
Sports and Fitness
SilverKris
For enquiries, please contact: Shernan Plameras • +65 9382 2400 • [email protected]
D E V I C E S W A Y S R E A D E R S A C C E S S T H E S I T E
T H E N U M B E R S
64% Desktop
31% Mobile
5% Tablet
Our global audience enjoys our content while on the move.
Users
Page views
346k808.5k
Referral2.7%
Direct55.5%
Organic34.9%
Social4.3%
Ad displays1.3% Email
1.1%
SilverKris
A D V E R T I S I N G R A T E S
G e t i n t o u c hShernan PlamerasAdvertising [email protected]+65 9382 2400
Leaderboard Homepage S$16,000
Leaderboard Run-on-site/ S$7,000Category Pages
Half-page Homepage S$14,000
Half-page Run-on-site/ S$6,000 Category Pages
MREC Homepage S$10,000
MREC Run-on-site/ S$4,000 Category Pages
Stand-alone Advertorial S$15,000 (including one-week homepage promotion)
Stand-alone Advertorial S$10,000 (not including one-week homepage promotion)
Listicle-style Entry Advertorial S$5,000
Special Projects/Creative Buys
