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Social Media Presentation by Connector @ Showcase Ireland Exhibition run by the Irish Crafts Council
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Social Media: Meet Your Customers in the New Market Place
Conor Lynch © January 2011
12+ years of experience in online marketing
Awarded Irish Internet Association ‘Internet Marketer of the Year’ in 2005
Worked for many start-ups, SMEs & brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Glanbia
Chair of the Irish Internet Association Social Media Working Group 2010
Judge in The Appys mobile app awards 2010
Mentor for Dublin City Enterprise Board
CONOR LYNCH
AREAS OF EXPERTISE
1.You Find Them
- Retail, Events, Web sites & Email Marketing
- Online marketplaces- Social media
2. They Find You
- Search engine marketing- Social search (C2C)
MEET YOUR CUSTOMERS ONLINE
1. Online = Offline2. Word of mouth = Word of Mouse3. Focus on C2C communication4. It’s all about sharing!5. Identify influencers, connectors & bloggers6. Build & nurture a community7. Start a blog to attract more web visitors8. Have digital video on your web site 9. Create a mobile web site10. Innovate with new tools & techniques
10 NEW RULES
CONNECTOR 10C’s MODEL
Social Media is online & offline
marketing
1.You Find Them
EBAY.com
ETSY.com
WEB SITES
GALLERY WEB SITES
RETAIL & EVENTS
EMAIL MARKETING
Social media is about people having online & offline conversations
Social media includes social networks, blogs, micro-blogging, forums, wikis, podcasts, digital photos, digital video, customer ratings and social bookmarking.
SOCIAL MEDIA
SOCIAL MEDIA BENEFITS
BOUGHT, OWNED& EARNED MEDIA
FACEBOOK MARKETPLACE
ETSY FAN PAGE
FACEBOOK STORES
An advertiser can target members on Facebook based on their personal profiles, including interests that match up with keywords, targeting large and small communities based on those parameters.
FACEBOOK ADS
TARGETED ADVERTS
TWITTER CONVERSATIONS
2.They Find You
SEARCH ENGINE MARKETING
WORDPRESS BLOGS
SHAREABLE CONTENT
YOUR WEB SITE
MOBILE MAPS & APPS
FREE SOCIAL MEDIA eBOOK!
www.socialmedia.ieor
Text SUBSCRIBE to 087 122 1124
Contacts:
Email - conor@connector.ieMobile + 353 86 811 8833Twitter - @connector_ie
Web Sites:
www.connector.iewww.socialmedia.iewww.connector.tv
THANK YOU!
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