Social Media: Meet Your Customers in the New Market Place

Conor Lynch © January 2011

12+ years of experience in online marketing

Awarded Irish Internet Association ‘Internet Marketer of the Year’ in 2005

Worked for many start-ups, SMEs & brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Glanbia

Chair of the Irish Internet Association Social Media Working Group 2010

Judge in The Appys mobile app awards 2010

Mentor for Dublin City Enterprise Board

CONOR LYNCH

AREAS OF EXPERTISE

1.You Find Them

- Retail, Events, Web sites & Email Marketing

- Online marketplaces- Social media

2. They Find You

- Search engine marketing- Social search (C2C)

MEET YOUR CUSTOMERS ONLINE

1. Online = Offline2. Word of mouth = Word of Mouse3. Focus on C2C communication4. It’s all about sharing!5. Identify influencers, connectors & bloggers6. Build & nurture a community7. Start a blog to attract more web visitors8. Have digital video on your web site 9. Create a mobile web site10. Innovate with new tools & techniques

10 NEW RULES

CONNECTOR 10C’s MODEL

Social Media is online & offline

marketing

1.You Find Them

EBAY.com

ETSY.com

WEB SITES

GALLERY WEB SITES

RETAIL & EVENTS

EMAIL MARKETING

Social media is about people having online & offline conversations

Social media includes social networks, blogs, micro-blogging, forums, wikis, podcasts, digital photos, digital video, customer ratings and social bookmarking.

SOCIAL MEDIA

SOCIAL MEDIA REVOLUTION

SOCIAL MEDIA BENEFITS

BOUGHT, OWNED& EARNED MEDIA

FACEBOOK MARKETPLACE

ETSY FAN PAGE

FACEBOOK STORES

An advertiser can target members on Facebook based on their personal profiles, including interests that match up with keywords, targeting large and small communities based on those parameters.

FACEBOOK ADS

TARGETED ADVERTS

TWITTER CONVERSATIONS

2.They Find You

SEARCH ENGINE MARKETING

WORDPRESS BLOGS

SHAREABLE CONTENT

YOUR WEB SITE

MOBILE MAPS & APPS

FREE SOCIAL MEDIA eBOOK!

www.socialmedia.ieor

Text SUBSCRIBE to 087 122 1124

Contacts:

Email - conor@connector.ieMobile + 353 86 811 8833Twitter - @connector_ie

Web Sites:

www.connector.iewww.socialmedia.iewww.connector.tv

THANK YOU!