View
218
Download
0
Category
Preview:
Citation preview
® Effie is a registered trademark / service mark of Effie Worldwide, Inc.
In partnership with:
Awarding Ideas That Work
SHOPPER MARKETING / FINALISTS & WINNERS
Proudly sponsored by:
2 2015 EFFIE AWARDS / SHOPPER MARKETING
In partnership with: Proudly sponsored by:
The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. An annual program, the competition attracts case studies from the most effective shopper marketing efforts from manufacturers and retailers in the United States and Canada.
After two rounds of rigorous judging, those selected as winners represent cases that best demonstrated how they effectively solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become a buyer.
Award levels – gold, silver and bronze – will be announced and presented at the Path to Purchase Institute’s Shopper Marketing Summit Awards Celebration on March 17, 2015.
Congratulations to this year’s winners.
AWARENESS/TRIAL LOYALTY
Gain VIVA VANTAGE IHG® Rewards Club
Gain Flings Launch
Procter & Gamble
Break Up with Bounty
Kimberly-Clark
The Big Win
InterContinental Hotels Group
The Integer Group* Geometry Global* Tris3ct*VMLMindshareKetchum
Ogilvy & Mather*
WINNERS
* Indicates lead agency.
MULTI-BRAND SHOPPER SOLUTION MULTI-RETAILER ROLLOUT
Kraft Canada Walmart, COVERGIRL, and Pantene
Procter & Gamble Beauty Brand Category
Kraft Food Hacks
Kraft Canada
”My Black is Beautiful” Ambassador Search
Procter & Gamble
Walmart
P&G Best of Beauty 2014
Procter & Gamble
ShopperDDB* Saatchi & Saatchi X* The Integer Group* Citizen RelationsStarcom MediaVest Group
NEW PRODUCT/SERVICE INTRODUCTION SEASONAL/EVENT
Milk-Bone Brushing Chews Pampers Swaddlers Jack’s®
Milk-Bone Brushing Chews Shopper Marketing Launch Campaign Big Heart Pet Brands
Swaddlers for the life of your Baby
Procter & Gamble
Walmart
The Official Pizza of the Grill
Nestlé USA
FCB Red* Saatchi & Saatchi X* Geometry Global* Ogilvy Public Relations (Social @ Ogilvy)Weber Shandwick
3 2015 EFFIE AWARDS / SHOPPER MARKETING
In partnership with: Proudly sponsored by:
AWARENESS/TRIAL NEW PRODUCT/SERVICE INTRODUCTION
Kingsford Naked Juice Gillette
Kingsford Lights Up Grill Sales
The Clorox Company
Naked Juice: Drink Good, Do Good
Naked Emerging Brands
Gillette Fusion ProGlide with Flexball Technology
Procter & Gamble
TPN* AKQA Holdings, Inc.*Triad Retail MediaSnipp Interactive, Inc.
The Integer Group* Fleishman HillardBlitzOMD
The Integer Group* Grey New YorkRockTenn Merchandising DisplaysMechtronics
SEASONAL/EVENT SINGLE RETAILER ROLLOUT
Alcon Ace Hardware Huggies® OREO
Get an A+ in Eye Care
Alcon
Helpful is Beautiful
Ace Hardware
Baby Room by Design at Walmart
Kimberly-Clark
Discover What’s Inside - Share the Wonder
Mondelez International
Leo Burnett/Arc Worldwide* FCB Chicago* Spark Media
Geometry Global* Mediative
Geometry Global* The Martin AgencyHello Worldwide, Inc.Rockfish Digital
FINALISTSEffie Award finalists are selected based on scores after the rigorous first round of judging. Making the shortlist of finalists is a significant achievement. Finalist status indicates that a case is among the most effective examples of integrated efforts that were specifically designed to engage the shopper and guide his or her purchase process towards a desired end result.
Additionally, all finalists and winners will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. Annual rankings are announced in June.
Congratulations to this year’s finalists.
* Indicates lead agency.
SINGLE-RETAILER ROLLOUT
Coca-Cola COVERGIRLTide, Bounty, Crest, Oral B + Other P&G Brands
U by Kotex
Coca-Cola Share It Forward
Coca-Cola
Walmart
ROCK YOUR COVERGIRL
Procter & Gamble
Walmart
Made with American Jobs
Procter & Gamble
Walmart
We Got U at Walmart
Kimberly-Clark
Shopper Events* Collective Bias*
Saatchi & Saatchi X* Saatchi & Saatchi X* Geometry Global*
4 2015 EFFIE AWARDS / SHOPPER MARKETING
In partnership with: Proudly sponsored by:
FINAL ROUND JURY
Andy Murray Senior Vice President, Creative Walmart
JURY CHAIR
PETER BREEN Managing Director, Content Path to Purchase Institute
TAMMY BRUMFIELD VP, Shopper Marketing ConAgra Foods
LIZ CRAWFORD VP, Strategy & Insights, Shoplab Match ShopLab
CARL HARTMAN CEO, North America Geometry Global
DINA HOWELL Chief Executive Officer Saatchi & Saatchi X
PETER HOYT Executive Director, CEO Path to Purchase Institute
JOE LAMPERTIUS CEO, Global Shopper Marketing Grey
JOHN MOUNT VP, Retail Channel Strategy & Marketing The Coca-Cola Company
BARRY ROBERTS Director, Retail Shopper Solutions Colgate-Palmolive
STEPHANIE ROBERTSON US Brand Operations - In Store, Scale & Shopper Marketing Procter & Gamble
5 2015 EFFIE AWARDS / SHOPPER MARKETING
In partnership with: Proudly sponsored by:
Kris AbrahamsonVP, Retail ConsultancyThe Mars Agency
Michael AshlingDirector, In-Store Mktg.Target
James BeckVP, Shopper Mktg.Coca-Cola
Kateri BenoitGlobal Director, E-Commerce/E-ShopperRed Fuse Communications
Jon BirdGlobal Managing DirectorLabstore
Peter BreenManaging Director, ContentPath to Purchase Institute
Kristen BussVP, StrategyHunter Straker
Jim CarltonEVP & Managing Creative DirectorArc Worldwide
Jeanne CashmanDirector, Shopper Mktg., Sam’s ClubKraft Foods
Mary CaspersonVP, Shopper Mktg.The Mars Agency
Matt ChampionRegional Director, Retail & Shopper Mktg.Coupons.com
Will ClarkeExecutive Creative DirectorThe Integer Group
Jackie CliftonDirector, Shopper Mktg.Pepsico
Liz CrawfordVP, Strategy & Insights, ShoplabMatch ShopLab
Howard DavidsonSVP, Retail PlatformsAcosta Mosaic Group
Tara DayShopper Mktg., PepsiCo BeveragesPepsiCo
Dino de LeonSVP, Head of CreativeShoptology
Brian DeLongSVP, Shopper ExperienceCatapult Marketing
Steve DeVoreSVP, Managing DirectorTWINOAKS
Craig ElstonEVP, Insight & StrategyThe Integer Group
Steve FrendaManaging Director, Strategy & DevelopmentPath to Purchase
Deb FriedlandManaging Director, Planning & PerspectivesTPN
Heidi FrosethEVP, National Retail LeaderCatapult Marketing
Jason GoldbergGVP, Commerce StrategyRazorfish
Christopher GrayVP, Shopper PsychologySaatchi & Saatchi X
Susan HayesDirector, Shopper Mktg. & InsightsBayer
Jessica HendrixSVP, Account LeadershipSaatchi & Saatchi X
Terese HerbigManaging Director, Member DevelopmentPath to Purchase Institute
Peter HoytExecutive Director, CEOPath to Purchase Institute
Kim HsiehVP, Strategy & DevelpomentIN Marketing Services
Cara KahalyDirector, Shopper Mktg. & Insights, Grocery/ AlternNovartis
Mark KendratDirector of Shopper Mktg.Kraft Foods
Lionel KnightSVP, Planning & ResearchUpshot
Rich LesperanceSr. Director, Loyalty & InsightsWalgreens
Tom LisiSr. Director, Shopper Mktg.ConAgra Foods
Mark LundquistManager, Digital StrategyKellogg Company
Carolyn MadiganManaging DirectorTPN
Jennifer MarchantVP, Customer Mktg.Time, Inc
Steve McGowanDirector of Shopper Mktg.Mondelez International
Jean McLarenPresidentMARC USA Chicago
Darcy McNairShopper Mktg. Creative DirectorRed Fuse Communications
Jared MeiselManaging PartnerTheory House
Holly MeloySVP, Client ServiceMarketing Werks
Tim MooreSVP, Group Creative DirectorEpsilon
Pam MorrisroeManaging Director - EastGeometry Global
Greg MuethVP, Acct. Planning & Shopper Mktg.Group360 Worldwide
Curt MunkSVP, Group Planning DirectorFCB/RED
Stacey NachtalerSenior Brand Manager, Shopper Mktg.PepsiCo
ROUND ONE JURY
6 2015 EFFIE AWARDS / SHOPPER MARKETING
In partnership with: Proudly sponsored by:
Julie NelsonSVP, ShopperTRIS3CT
Aaron NewhouseNational Shopper Mktg. ManagerACH Food
Lisa NoratVP, Client ServiceHMT Associates
Mike PaleySVP, Shopper Mktg. & ExperientialThe Marketing Arm
Holly PavlikaSVP, Brand StrategyCollective Bias
Cheryl PolicastroDirector, Shopper Mktg.Reckitt Benckiser
Julie QuickSVP, Head of Insights & StrategySHOPTOLOGY
Josh RateliffVP, Managing DirectorSaatchi & Saatchi X
Julie RothweilerVP, Account DirectorLeo Burnett/Arc Worldwide
Carolyn SakstrupSr. Director, Guest InsightsTarget
Shelly SawyerVP, Channel Director, Retail StrategistGREY
Heidi SchoeneckExecutive Creative DirectorGeometry Global
Art SebastianVP, Category Leadership & Shopper InsightsKraft Foods
Kevin ShelhamerManaging Director, ChicagoGeometry Global
Kimberly SisakShopper Mktg. Team LeaderKimberly-Clark
Jeff SkolnikEVP, GM RetailBlue Chip Marketing Worldwide
Shelbie StewartSr. Partner, SVP, Executive Group DirectorGeometry Global
Cynthia ThayerVP, Strategic PlanningTPN
Adrian VelazquezVP, Shopper StrategyMomentum Worldwide
Robert VigneauShopper Insights ManagerKimberly-Clark
Lynn VitelloVP, Mktg.MaxPoint
Kim YansenDirector - Field Shopper Mktg.Mondelez International
Seth YasskySr. Manager, Shopper Mktg.E. & J. Gallo Winery
Paul YooDirector, Shopper Mktg.LG Electronics
ROUND ONE JURY
Recommended