NORTH AMERICA / WINNERS & FINALISTS

Awarding Ideas That Work

NORTH AMERICA / WINNERS & FINALISTS

® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization.

2 2015 EFFIE AWARDS / WINNERS

WINNERSThe North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.

Award levels – gold, silver and bronze – will be announced and presented at the 2015 North American Effie Awards Gala on Thursday, June 4, in New York City.

Congratulations to this year’s winners.

* Indicates lead agency.

AGRICULTURAL/INDUSTRIAL/BUILDING ASIAN AUTOMOTIVE - AFTERMARKET

Cat PotashCorp British Airways Canadian Tire

The Built For It Trials

Caterpillar

“Ekonomics”

PotashCorp

Visit Mum

British Airways

The Canadian Tire Ice Truck

Canadian Tire Retail

Ogilvy & Mather* gyro* Ogilvy & Mather* TAXI Canada Ltd.* FUSE Marketing GroupIceCulture

AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL

Audi of America, Inc. Jaguar Pantene Bud Light

Stay Uncompromised

Audi of America, Inc.

“British Villains”

Jaguar North America

Sorry, Not Sorry

Procter & Gamble

Up for Whatever Introduction

Anheuser-Busch InBev

Venables Bell & Partners* MediaComHugeMKG

Spark44* Mindshare*

Grey New York* Starcom MediaVest GroupTouchstormDeVries Global

Energy BBDO* AKQAWeber ShandwickStarcom MediaVest GroupMosaic Sales Solutions

BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE

Guinness Newcastle Brown Ale Coca-Cola National Geographic Channel

How Guinness Replaced Culture With Character To Build A Bigger Business

Diageo

If We Made It

Newcastle Brown Ale, Heineken USA

Share a Coke

Coca-Cola

Killing Kennedy

National Geographic Channel

BBDO New York* Droga5* Fast Horse

Wieden+Kennedy* Starcom MediaVest Group

Mullen*


BUSINESS-TO-BUSINESS CORPORATE REPUTATION

GE Capital IBM IBM Watson IBM

What We Know Can Help You Grow

GE Capital

Made With IBM

IBM

#IBMFoodTruck

IBM

Made With IBM

IBM

BBDO New York* OMD

Ogilvy & Mather* Neo@OgilvyLeopard

Ogilvy & Mather* Neo@Ogilvy


CORPORATE REPUTATION CULTURE & THE ARTS DAVID VS. GOLIATH

Walmart Type Directors Club (TDC) Newcastle Brown Ale Oscar Insurance

Corporation

Work Is a Beautiful Thing

Walmart

The Next Generation

Type Directors Club

If We Made It


Bringing Humanity To Health Insurance

Oscar Insurance Corporation

Saatchi & Saatchi* Starcom MediaVest Group*

Collins*

Droga5* Fast Horse

UNTITLED WORLDWIDE*

ELECTRONICS ENERGY, NUTRITION & FITNESS

PlayStation Samsung Samsung Electronics America belVita

The Launch of PS4

PlayStation

Selfie

Samsung Telecommunica tions America

The Curve changes every-thing: How Samsung put TVs into the Golden age of TV

Samsung Electronics America

#MorningWin

Mondelez International

BBH New York* Carat

Starcom MediaVest Group* 72andSunny*2 Degrees

72andSunny* Starcom MediaVest GroupEdelmannFusionFleishmanHillard

Droga5* Starcom MediaVest GroupEdelman

ENGAGED COMMUNITY ENTERTAINMENT & SPORTS

Adobe Honey Maid Procter & Gamble Always Madden NFL

I Am the New Creative

Adobe

This is Wholesome


Always #LikeAGirl

Procter & Gamble

Madden NFL 25

Electronic Arts

Goodby Silverstein & Partners*

Droga5* Starcom MediaVest GroupWeber Shandwick

Leo Burnett Chicago* Leo Burnett Toronto*Leo Burnett LondonMSL GroupStarcom MediaVest Group

Heat*


ENTERTAINMENT & SPORTS FASHION/STYLE FINANCE

Turner Network Televi-sion Watch Dogs Under Armour TD Bank

Dallas Gas Station

Turner Broadcasting Network

Watch Dogs: Hacking Is Your Weapon

Ubisoft

I Will What I Want

Under Armour

#TDThanksYou

TD Bank

Grey New York* Solid AngleP.R.omotion!/EventPermitsMatch-Up Promotions

Ubisoft US Marketing* CutwaterAKQA

Droga5* Diamond Integrated Marketing* Leo Burnett*The MineClark Stanley

GOODWORKS - BRANDS GOODWORKS - NON-PROFIT GOVERNMENT, INSTITUTIONAL & RECRUITMENT

Procter & Gamble Always

New York City Rescue Mission SF SPCA America’s Navy

Always #LikeAGirl

Procter & Gamble

Make Them Visible

New York City Rescue Mission

Animal Instincts Pet Condoms

San Francisco SPCA

Project Architeuthis: Engaging America’s Cyber Warriors

U.S. Navy


Silver + Partners* Geometry Global* Lowe Campbell Ewald* Puzzability

GOVERNMENT, INSTITUTIONAL & RECRUITMENT

HOME FURNISHINGS & APPLIANCES INSURANCE INTERNET/TELECOM

kynect: Kentucky’s Healthcare Connection

Maytag Oscar Insurance Corporation Fleetmatics

kynect: For Every Kentuckian

Kentucky Health Benefit Exchange

Comeback of an Iconic American Brand

Whirlpool Corporation

Bringing Humanity To Health Insurance Oscar Insurance Corporation

The Truck Whisperer

Fleetmatics Group PLC

Doe-Anderson* Picasso Pictures

DigitasLBi* KetchumOptimedia

UNTITLED WORLDWIDE* FCB Chicago* ID Media

INTERNET/TELECOM MEDIA & ENTERTAINMENT COMPANIES

IBM Watson ESPN HBO GO National Geographic Channel

#IBMFoodTruck

IBM

SportsCenter Brand: DaDaDa

ESPN

Awkward Family Viewing

HBO

Killing Kennedy

National Geographic Channel


Wieden+Kennedy* Starcom MediaVest GroupMacDonald MediaRED Interactive

SS+K* O Positive FilmsMackenzie Cutler

Mullen*


MEDIA & ENTERTAINMENT COMPANIES PACKAGED FOOD

NBC Sports Network Extra Gum Hidden Valley Lay’s

NBC Sports Network: Barclays Premier League

NBC Sports Group

Give Extra, get extra

Wm. Wrigley Jr. Company

Hidden Valley It!

The Clorox Company

Lay’s Do Us A Flavor: From a Flavor Promotion to a Millennial Phenomenon

Frito Lay

The Brooklyn Brothers* MaxusIgnitedCivic Entertainment Group

Energy BBDO* Olson EngageStellarEngine

DDB California* OMDAKQASwirl

Energy BBDO* The Marketing ArmOMDDeep FocusKetchum

PERSONAL CARE

Old Spice Poise Procter & Gamble Always U by Kotex

Smellcome to Manhood

Procter & Gamble

Put SAM in Your Pants

Kimberly-Clark

Always #LikeAGirl

Procter & Gamble

Save the Undies!

Kimberly-Clark

Wieden+Kennedy* Citizen Relations

Ogilvy & Mather* Geometry GlobalOrganic, Inc.MindshareMarina Maher Communications



RENAISSANCE RESTAURANTS

Breyers Maytag Toyota Chipotle Mexican Grill

From “Trusty and dusty” to “relevant and exciting”

Unilever

The Comeback Story of a Brand Icon

Whirlpool Corporation

4Runner Keep It Wild

Toyota Motor Sales

The Scarecrow

Chipotle Mexican Grill

DDB New York* Mindshare

DigitasLBi* KetchumOptimedia

Saatchi & Saatchi LA* Farm League

Creative Artists Agency*

RESTAURANTS RETAIL SEASONAL

Jack in the Box American Greetings American Greetings Newcastle Brown Ale

Jack Takes Late Night

Jack in the Box

The World’s Toughest Job

American Greetings


American Greetings

If We Made It

Newcastle Brown Ale Heineken USA

Secret Weapon Marketing* Horizon Media*MWWStruck

Mullen* Mullen* Droga5* Fast Horse


SINGLE IMPACT ENGAGEMENT SMALL BUDGETS - PRODUCTS

American Greetings Crest and Oral-B Honey Maid American Greetings


American Greetings

Halloween Treats Gone Wrong

Procter & Gamble

This is Wholesome



American Greetings

Mullen* Publicis Kaplan Thaler* MSL GroupStarcom MediaVest GroupARC WorldwideTool of North America

Droga5* Starcom MediaVest GroupWeber Shandwick

Mullen*

SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES SNACKS & DESSERTS

Cat Newcastle Brown Ale SF SPCA Honey Maid

The Built For It Trials

Caterpillar

If We Made It



San Francisco SPCA

This is Wholesome


Ogilvy & Mather* Droga5* Fast Horse

Geometry Global* Droga5* Starcom MediaVest GroupWeber Shandwick

SOFTWARE & APPS SUSTAINED SUCCESS

Intuit TurboTax Ubisoft Entertainment Harley-Davidson IBM Jack Link’s Jerky

Simple Questions

Intuit TurboTax

Rocksmith 2014 Edition: 60-Day Challenge

Ubisoft Entertainment

Dark Custom

Harley-Davidson

5 Years of Smarter Planet

IBM

Jack Link’s Incredibly Wild Ride

Jack Link’s

Wieden+Kennedy* Nomadic Agency* HardPin MediaBEAST

Wolfes, LLC* Victors and SpoilsCarmichael LynchStarcom MediaVest GroupVSA Partners


Carmichael Lynch* SpongSpace150

SUSTAINED SUCCESS TRANSPORTATION TRAVEL & TOURISM YOUTH MARKETING

Priceline.com British Airways Booking.com Old Spice Procter & Gamble Always

Building & Evolving an Icon for Long-Term Growth

Priceline.com

Visit Mum

British Airways

How North America Discovered The World’s Best Travel Secret

Booking.com

Smellcome to Manhood

Procter & Gamble

Always #LikeAGirl

Procter & Gamble

Butler, Shine, Stern & Partners* Ocean Media LLC*Relevant24

Ogilvy & Mather* Wieden + Kennedy Amsterdam* Wieden + Kennedy New York*

Wieden+Kennedy* Citizen Relations



HEALTH EFFIESDISEASE AWARENESS & EDUCATION: ADVOCACY DISEASE AWARENESS & EDUCA-

TION: PHARMA/CORPORATE

FDA Center for Tobacco Products The Real Cost

National Alliance on Mental Illness (NAMI) NYC Metro

U.S. Centers for Disease Control and Prevention

Depend

The Real Cost: Getting Teens to ReThink What They Know About Cigarettes

FDA Center for Tobacco Products

A New Conversation Promoting Mental Health in America


Tips From Former Smokers

US Centers for Disease Control and Prevention

Selfie

Kimberly-Clark

FCB Garfinkel* Initiative MediaMXMFleishmanHillardPony Show Entertainment

JWT* Arnold Worldwide* PlowshareGolin HarrisHavas Media


DISEASE AWARENESS & EDUCATION: PHARMA/

CORPORATEHEALTHCARE - OTC HEALTHCARE - RX -

CONSUMER/DTC

Genentech, Inc. Depend Robitussin ROGAINE® GILENYA

Act F.A.S.T. Genentech, Inc.

Selfie Kimberly-Clark

The End of Coughequences

Pfizer Consumer Healthcare

Grow Your Game

Johnson & Johnson

GILENYA HEY MS, Take This! Campaign

Novartis Pharmaceuti-cals Corporation

CDMiConnect* Ogilvy & Mather* Geometry GlobalOrganic, Inc.MindshareMarina Maher Communications

Grey* Assembly

UM/J3* BBDOInk & RosesTarget 10Men’s Health Magazine

FCB Health* Starcom MediaVest Group*

HEALTHCARE - RX - DEVICES HEALTHCARE SERVICES

JUVÉDERM VOLUMA® XC LifeBeat


Pearle Vision Walgreens Company

DEFY GRAVITY Launch

Allergan, Inc.

KYSS- Know Your Status Stage LifeBeat

A New Conversation Promoting Mental Health in America


Can Thinking Small Pay Off Big-Time?

Pearle Vision

Get a Shot. Give a Shot.

Walgreens Company

Grey* MediacomPacific CommunicationsLippe TaylorEvoke Health

Grey* JWT* Energy BBDO* OMD*TMA

GSD&M* OMD*United Nations Foundation


MEDIA EFFIES

MEDIA IDEA

Always America’s Navy IFC Samsung

#LikeAGirl

Procter & Gamble

Project Architeuthis: Engaging America’s Cyber Warriors

U.S. Navy

The Spoils of Babylon Series Launch

IFC

Selfie

Samsung Telecommunica-tions America

Starcom MediaVest Group* Leo Burnett*MSL Group

Lowe Campbell Ewald* Puzzability

Fallon* Starcom MediaVest Group* 72andSunny*2 Degrees

MEDIA INNOVATION - EXISTING CHANNEL MEDIA INNOVATION - NEW CHANNEL CREATION

IBM Lowe’s Home Improvement

Volkswagen of America IBM

Made With IBM

IBM

Lowe’s FixinSix: Reaching Millennials with Mobile Video

Lowe’s Home Improvement

Find a Match

Volkswagen of America

#IBMFoodTruck

IBM


BBDO New York* OMDResolution Media

Deutsch LA* Ogilvy & Mather* Neo@Ogilvy

9 2015 EFFIE AWARDS / FINALISTS

FINALISTSEffie Award finalists are selected based on scores after the rigorous first round of judging. Making the shortlist of finalists is a significant achievement. Finalist status indicates that a case is among the most effective examples of marketing communications.

Additionally, all finalists and winners will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. Annual rankings are announced in June.

Congratulations to this year’s finalists.

* Indicates lead agency.

AGRICULTURAL/INDUSTRIAL/BUILDING AUTOMOTIVE - AFTERMARKET AUTOMOTIVE - VEHICLES

Miller® DriveGuard Nissan Canada Inc. Subaru

“WE BUILD”

ITW Welding/Miller Electric

Everyday Performers

Bridgestone Americas Tire Operations

Rogue Winter Warrior

Nissan Canada Inc.

DoubleURXXX Productions

Subaru Of America

Two Rivers Marketing* BAV Consulting

Publicis Dallas* OptimediaGS&FSterling Rice

TBWA\Toronto* OMD

Carmichael Lynch*

AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL

Volkswagen of America Clinique Maybelline New York Kona Brewing

Company

Find a Match Volkswagen of America

#StartBetter

Clinique

The Nudes Palette - Dare to Go Nude

Maybelline New York

“Dear Mainland”

Craft Brew Alliance

Deutsch LA* 360i* Code and Theory* DigitasLBi*

Duncan/Channon*

BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE

Smirnoff Bolthouse Farms Calvin Klein Hewlett-Packard (HP)

Exclusively for Everybody: How Smirnoff reinvented vodka to make mainstream meaningful.

Diageo

Farm Fresh Revolution

Bolthouse Farms

‘show yours. #mycalvins’

Calvin Klein

2Days Beat

Hewlett-Packard

72andSunny* Carat

Tiny Rebellion* Active TheoryHorizon MediaWildlifeMEC Global

Calvin Klein - CRK* 180LA* PHD MediaWCGEdelmanPorter Novelli


BRAND EXPERIENCE

IBM Sherwin-Williams Taco Bell The United Nations

Mobile World Congress IBM

Color Chips

Sherwin-Williams

A New Reason to Wake up Taco Bell

What Do You Think The World Needs More Of?

The United Nations


McKinney* DigitasLBi* Leo Burnett New York* Starcom MediaVest Group

BRAND EXPERIENCE BRANDED UTILITY

Toyota IBM Watson My Little Pony Equestria Girls RAID

4Runner Keep It Wild

Toyota Motor Sales

#IBMFoodTruck

IBM

The Equestria Girls Stomp Hasbro

RAID - Mission: Know-How SC Johnson

Saatchi & Saatchi LA* Farm League


Grey New York* InitiativeMusic DealersHero 4 Hire

Energy BBDO* PHD MediaGeometry GlobalEdelman

BRANDED UTILITY BUSINESS-TO-BUSINESS

Type Directors Club (TDC) Cat Grainger IBM

The Next Generation Type Directors Club

The Built For It Trials Caterpillar

For The Ones Who Get It Done

Grainger

Mobile World Congress

IBM

Collins* Ogilvy & Mather* Ogilvy & Mather* OgilvyOne*


BUSINESS-TO-BUSINESS CORPORATE REPUTATION CULTURE & THE ARTS

YouTube Burger King Fifth Third Bank Whitney Museum of American Art

Watch it Work - LSTN Headphones

YouTube

The Proud Whopper

Burger King

Reemployment

Fifth Third Bank

Jeff Koons: A Retrospective as Audacious as His Art

Whitney Museum of American Art

Camp+King* DAVID* ABPRCode and TheoryHorizon Media

Leo Burnett/Arc Worldwide* Starcom MediaVest GroupNextJob, Inc

Grey New York*


DAVID VS. GOLIATH ELECTRONICS

Cetaphil Hidden Valley My Little Pony Equestria Girls Apple

The Gentle Power of Cetaphil

Galderma Laboratories, L.P.

Hidden Valley It!

The Clorox Company

Equestria Girls Pony Stomp

Hasbro

iPhone 5s You’re More Powerful Than You Think

Apple, Inc.

Cramer-Krasselt* Lippe Taylor

DDB California* OMDAKQASwirl

Grey New York* InitiativeMusic DealersHero 4 Hire

TBWA\Media Arts Lab* OMD

ELECTRONICS ENERGY, NUTRITION & FITNESS ENGAGED COMMUNITY

Hewlett-Packard (HP) Mizuno British Airways Burger King

2Days Beat

Hewlett-Packard

What If Everybody Ran?

Mizuno

Visit Mum British Airways

Chicken Fries are Back

Burger King

180LA* PHD MediaWCGEdelmanPorter Novelli

McKinney*

Ogilvy & Mather* Code and Theory* Horizon MediaAlison Brod PR

ENGAGED COMMUNITY

DependOK2TALK; National Association of Broadcasters

Subaru The United Nations

Drop Your Pants for Underwareness

Kimberly-Clark

OK2TALK: Giving Youth a Voice to Discuss Mental Health

National Association of Broadcasters

The Ride of Her Life

Subaru Of America


The United Nations


Ogilvy & Mather* Homestead Films

Carmichael Lynch* Leo Burnett New York* Starcom MediaVest Group

FASHION & STYLE FINANCE

TevaCertified Financial Planner Board of Standards, Inc.

E*TRADE TD Ameritrade

Original Adventure

Deckers Corporation

CFP Board’s 2014 Public Awareness Campaign

Certified Financial Planner Board of Standards, Inc.

TYPE E*

E*TRADE

At This Moment: Real-Time Marketing

TD Ameritrade

Heat* Arnold Worldwide* Havas Media

Ogilvy & Mather* Spark Media

The VIA Agency* Neo@OgilvyMarkit on Demand


FINANCIAL CARDS GOODWORKS - BRANDS

American Express Visa Bolthouse Farms Chevrolet

Real People, Real Stories

American Express

#MyFootballFantasy

Visa

Broccoli’s Image Makeover

Bolthouse Farms

“Summer Of Play”

Chevrolet

Ogilvy & Mather* DigitasMindshare

BBDO|Proximity* OMDMRY

Victors and Spoils* Commonwealth//McCann* Jack Morton Worldwide*FleishmanHillardMRM//McCannCarat

GOODWORKS - BRANDS GOODWORKS - NON-PROFIT

Depend Walgreens Enroll America FINNEGANS

Drop Your Pants for Underwareness

Kimberly-Clark


Walgreens

Enroll America

Enroll America

FINNEGANS Reverse Food Truck

FINNEGANS



Ogilvy & Mather* Lonely Leap

Martin Williams*

GOODWORKS - NON-PROFIT

LifeBeatNational Alliance on Mental Illness (NAMI) NYC Metro

States United To Pre-vent Gun Violence & Campaign To Unload

The Anti-Cruelty Society

KYSS- Know Your Status Stag

LifeBeat

A New Conversation Promot-ing Mental Health in America

National Alliance on Mental Illness NYC Metro

Unload Your 401k

States United To Prevent Gun Violence Campaign To Unload

The “One Person Away from Home” Campaign

The Anti-Cruelty Society

Grey New York* J. Walter Thompson New York* Grey New York* Fitzgibbon Media

Saatchi & Saatchi X*

GOVERNMENT, INSTITUTIONAL & RECRUITMENT HISPANIC

Amtrak Acela The United Nations Honda Civic Tide

Take Off

Amtrak


The United Nations

Gol Gol/Civic Coupe Campaign

American Honda Motor Co.

Keep It Clean

Procter & Gamble

FCB Garfinkel* InitiativeSource Communications

Leo Burnett New York* Starcom MediaVest Group

Orci* Mediavest MV42Anthem Audio Arts/ICMCanana

Conill* Starcom MediaVest Group*FleishmanHillard


HISPANIC HOME FURNISHINGS & APPLIANCES HOME SUPPLIES & SERVICES

XFINITY IKEA Canada Sherwin-Williams Duracell

XFINITY: Nuancing the Hispanic Segment to find a new growth opportunity.

Comcast

House Rules

IKEA Canada

Color Chips

Sherwin-Williams

Trust The Power Within

Duracell

Grupo Gallegos* Leo Burnett, Toronto* Jungle Media*

McKinney* Saatchi & Saatchi* Citizen RelationsThe Integer GroupTeam EpicStarcom MediaVest Group

HOME SUPPLIES & SERVICES INFLUENCERS

Febreze Febreze RAID Ford

Have you Gone Noseblind?

Procter & Gamble

Convert the Skeptics

Procter & Gamble

RAID - Mission: Know-How

SC Johnson

2015 Mustang Reveal

Ford Motor Company

Grey New York* POSSIBLE

Grey New York* Energy BBDO* PHD MediaGeometry GlobalEdelman

Team Detroit*

INFLUENCERS INSURANCE

Moms Demand Action Subaru Arbella Insurance FM Global

Skip Starbucks Saturday

Moms Demand Action for Gun Sense in America

The Chosen Ones

Subaru Of America

Arbella Capartment Insurance Arbella Insurance

FM Global Resilience

FM Global

Grey Canada* Berlin Rosen

Carmichael Lynch* Full Contact Advertising* NorbellaGreenough, Brand Storytellers

Ogilvy & Mather*

INSURANCE INTERNET/TELECOM LEISURE & RECREATION

Nationwide Wellmark Blue Cross Blue Shield IBM Sea-Doo

Join the Nation

Nationwide

Wellmark Blue Cross Blue Shield-November Blitz Wellmark, Inc.

Made With IBM

IBM

Spark Some Fun

Bombardier Recreational Products

McKinney* Mithun* Ogilvy & Mather* Neo@OgilvyLeopard

Cramer-Krasselt* BrandSpark InternationalGeometry GlobalLOOK Marketing


LGBT COMMUNITY NEW PRODUCT OR SERVICE OFFICE & DELIVERY

Burger King ESPN / SEC Network Wonderful Halos United States Postal Service

The Proud Whopper

Burger King

Take It All In: Selling the SEC Phenomenon

ESPN / SEC Network

Hello Halos

Paramount Citrus

USPS Holiday: Whatever It Takes

United States Postal Service

DAVID* ABPRCode and TheoryHorizon Media

McKinney* Fire Station Agency* McCann New York* Universal McCannMRM//McCannAKQAWorldgroup Retail

OLYMPICS MARKETING PACKAGED FOOD

BMW Budweiser Kellogg’s Campbell Company of Canada

Driving on Ice

BMW of North America

Budweiser Red Zeppelin

Labatt Breweries

Kellogg’s Give a Great Start The Kellogg Company

Be As Selective Campbell Company of Canada

Universal McCann* Stun Creative*Octagon

Anomaly* MosaicVeritas CommunicationsUniversal McCann

Leo Burnett/Arc Worldwide* The Integer Group*Krispr CommunicationsStarcom MediaVest GroupVML

BBDO Toronto*

PACKAGED FOOD PERSONAL CARE

Johnsonville Sausage Crest and Oral-B Huggies Listerine

Bratsgiving Day

Johnsonville Sausage


Procter & Gamble

The Second Hug

Kimberly-Clark

Listerine FIFA World Cup Social Media Campaign

Johnson & Johnson

Cramer-Krasselt* SOSH

Publicis Kaplan Thaler* MSL GroupStarcom MediaVest GroupARC WorldwideTool of North America

Ogilvy & Mather* MindshareGeometry GlobalEdelman

MRY* SprinklrJ. Walter Thompson London

REAL ESTATE RENAISSANCE RESTAURANTS

Zillow Camacho Sea-Doo Arby’s

Find Your Way Home

Zillow, Inc.

The Rebirth of Camacho Cigars

Davidoff of Geneva Distribution

Spark Some Fun

Bombardier Recreational Products

We Have the Meats

Arby’s

Deutsch LA* Two Nil*Ipsos MarketQuest

Colangelo Synergy Marketing*

Cramer-Krasselt* BrandSpark InternationalGeometry GlobalLOOK Marketing

Fallon* Initiative


RETAIL SEASONAL

RadioShack Walgreens Johnsonville Sausage Kmart Joe Boxer

RadioShack Relaunch: Turning Around an Irrelevant Brand

RadioShack


Walgreens

Bratsgiving Day

Johnsonville Sausage

Show Your Joe

Kmart

GSD&M* Weber ShandwickTalk to Current


Cramer-Krasselt* SOSH

FCB Chicago*

SINGLE IMPACT ENGAGEMENT

Arby’s Burger King Esurance IBM Watson

Arby’s 13-Hour Commercial

Arby’s

Chicken Fries are Back

Burger King

#EsuranceSave30

Esurance

#IBMFoodTruck IBM

Fallon* EdelmanDoner MediaVolt StudiosHyfn

Code and Theory* Horizon MediaAlison Brod PR

Leo Burnett/Arc Worldwide* Starcom MediaVest Group*


SINGLE IMPACT ENGAGEMENT SMALL BUDGETS - PRODUCTS

Samsung SF SPCA truth Crest and Oral-B

Selfie

Samsung Telecommunica-tions America


San Francisco SPCA

truth Crashes the MTV VMAs

American Legacy Foundation


Procter & Gamble

Starcom MediaVest Group* 72andSunny*2 Degrees

Geometry Global* 72andSunny* B-Reel

Publicis Kaplan Thaler* MSL GroupStarcom MediaVest GroupARC WorldwideTool of North America

SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES

Mizuno Burger King Chicago Blackhawks Charities LifeBeat

What If Everybody Ran?

Mizuno

The Proud Whopper

Burger King

Own the Ice

Chicago Blackhawks Charities

KYSS- Know Your Status Stage

LifeBeat

McKinney* DAVID* ABPRCode and TheoryHorizon Media

Ogilvy & Mather* Grey New York*


SNACKS & DESSERTS

Jack Link’s Jerky Nestlé Butterfinger Oberto Beef Jerky Starburst

From Weekend Road Trips to Everyday Snacking

Jack Link’s Jerky

Butterfinger Peanut Butter Cups Launch

Nestlé USA

You Get Out What You Put In

Oberto Brands

Unexplainably Juicy

Mars, Inc.

Carmichael Lynch* SpongSpace150

Dailey* Golin Public RelationsThreshold InteractiveMetaVision Media

Positivity* Alcone MarketingHorizon MediaFleishmanHillard

DDB Chicago* Starcom MediaVest Group

SUSTAINED SUCCESS TRAVEL & TOURISM YEARLY TOPICAL CATEGORY: WORLD CUP

Ford Hotels.com DishLATINO Hyundai

Driving a 22 Million Dollar Crusade for Schools

Ford Motor Company

Making the Invisible Choice the Obvious Choice

Hotels.com

Juego Bonito (Beautiful Game)

Dish Network

Hyundai #BecauseFutbol

Hyundai Motor America

Team Detroit* CP+B* Havas Worldwide Chicago* Havas Media*

INNOCEAN USA* Tool of North AmericaBiscuit FilmworksTumblrInitiative

YOUTH MARKETING

Doritos/Mountain Dew Gerber LifeBeat

Every 2 Minutes

PepsiCo Frito Lay

Tiny Taste Testers

Gerber

KYSS- Know Your Status Stage

LifeBeat

The Marketing Arm* OMDMotiveFirstBorn

Ogilvy & Mather* Grey New York*


MEDIA EFFIES

MEDIA IDEA MEDIA INNOVATION - EXISTING CHANNEL MEDIA INNOVATION - NEW CHANNEL CREATION

Coca-Cola Huggies Lowe’s Home Improvement IBM

Share a Coke

Coca-Cola

Huggies Delivers Hugs

Kimberly Clark Corporation

Guys “Need Help?” March Madness Campaign

Lowe’s Home Improvement

Mobile World Congress

IBM

Starcom MediaVest Group* Wieden+Kennedy360iFast Horse

Mindshare* Ogilvy & Mather*Geometry GlobalEdelman

BBDO New York* OMD*Resolution Media


HEALTH EFFIESDISEASE AWARENESS & EDUCA-TION: PHARMA/CORPORATE HEALTHCARE - OTC HEALTHCARE - RX -

PROFESSIONAL HEALTHCARE SERVICES

AbbVie Excedrin SOVALDI® QUITPLAN® Services

Double Whammy

AbbVie

Excedrin Creates A New Category With Content

Novartis Consumer Health

HCV Treatment Transformed

Gilead Sciences

No judgments. Just help.

ClearWay Minnesota/QUIT-PLAN® Services

Publicis Kaplan Thaler* Intouch SolutionsSpark

Weber Shandwick* Starcom MediaVest Group

CAHG* BLACKLIST

Clarity Coverdale Fury* HouseSpecial, formally Laika/house

Documents

NORTH AMERICA / WINNERS & FINALISTS