Semester 2

CARGOCOLLECTIVE.C O M / S A M F I S H E R

SAM FISHER

+44 7834 779219

GRAPHIC DESIGNER

SAMFISHERDESIGN@G M A I L . C O M

Type of Brief:

Ironically I think I respond best to briefs with restrictions and time limits, but not necessarily ones that make a requirement for the final piece of work. It ‘s more stimulating for me as a Designer and pushes me into decision-making and gives me a clear and visual method to work with.

Integral Elements:

I always start a brief by browsing through my favourite designers and illustrators, then I collect a reservoir of imagery and this is usually where I find some form of visual reference towards style to combine with my initial thoughts on the given brief, I then use this as a starting point for me to generate and expand on the style and general feel of the document.

I have recognised that the restrictions of the brief ironically give me the structure I need to get on with the brief without losing the direction I am going in and leaving on a tangent that doesn’t need much exploration, and still be creative without loosing energy or vibrancy.

Success / Problems

I feel my personal success has come from my main problem, which has been within finding the best way to harness my creative and somewhat sporadic nature and thought process, by imposing restrictions and implications on me whether it is a time or media restriction. Restriction’s de-restrict me and give me the structure to produce interesting and considered design.

Personality:

I really enjoy editorial designs, and branding based briefs, I enjoying my design work to look cohesive and similar but still interesting so it doesn’t become stale.

I think my attitude and personality comes across really well in my work I think there is defiantly a recognisable correlation between my work and me.

I would like to work more with editorial design and some more branding briefs for rebrands or even to generate an image for a new company.

Semester Overview

BELIEVE BLESSED & BLASTED DISSERTATION GIGANTIC

S.P.ICE BRUCE MAU POSTERS MONOGRAPH P&S

RESISTANCE D.RUGS RE-BRAND REGGAE

VISUAL PROJECT SUMMARY

BelieveBrief

- This brief was a competition brief for Don’t Panic!, the brief was to design a poster influenced via the word “Believe”.

Target

- The communication that needed to be addressed in this brief was to convey the idea of “Believe” and how to demonstrate that to the viewer in a interesting and somewhat provocative way.

Audience

- The target audience was cat lovers and the Don’t Panic judges.

Believe

Images

Blessed & BlastedBrief

- This brief was a competition brief for Don’t Panic!, the brief was to design two posters influenced via the words “Blessed & Blasted”, something you love something you hate.

Target

- The communication that needed to be addressed in this brief was purely to show the dividing line of blessed and blasted.

Audience

- The target audience was the Don’t Panic judges.

Images

DissertationBrief

- This brief was too design a format to demonstrate and promote my dissertation that I wrote on “Graffiti Subculture”.

Target

- - With this brief I didn’t want the monograph too become a typical rendition of anything related to graffiti, in short I wanted it to stay classy.

Audience

- The target audience is graffiti and editorial lovers.

Images

GiganticBrief

- This brief was a competition brief for Don’t Panic!, the brief was to design a poster too the theme of Gigantic.

Target

- The communication that needed to be addressed in this brief was to convey the message of “Gigantic”.

Audience

- The target audience was the Don’t Panic judges.

Images

S.P.ICEBrief

- This brief was a live brief for a audio and in car entertainment company that wanted a brand to be created.

Target

- This brief was pretty straight forward they gave me the requirements and boundaries.

Audience

- The target audience was for car enthusiasts and music lovers.

Images

Bruce MauBrief

- This brief was too design a poster a day to a specific requirement, chosen by myself from Bruce Mau’s Incomplete Manifesto

Target

- I just wanted to take this brief as it came, just design it with the statement from the manifesto in my head without visual reference to see what i could generate.

Audience

- The target audience is myself and poster enthusiast.

Images

MonographBrief

- This brief was to design two monographs based on two different songs with different influences and underlying tones and feelings.

Target

- I wanted to create two completely different feeling monographs really reflecting the feelings the artist was expressing visually and typographically.

Audience

- The target audience is the younger generation of which pop music has influenced.

Images

P&SBrief

- This brief was a D&AD brief, to create an advertising campaign for creative noisemakers Pitch and Sync.

Target

- I wanted to immerse myself in this brief as much as i could and cover all the creative forms of modern advertisement and try harnessing them for the benefit of advertisement.

Audience

- The target audience is aimed towards people within the music industry that are looking to be creative and experimental.

Images

ResistanceBrief

- This brief was a competition brief for Don’t Panic!, the brief was to design a poster demonstrating the theme of “Resistance”.

Target

- The communication that needed to be addressed in this brief was too demonstrate “Resistance“

Audience

- The target audience was the Don’t Panic judges.

Images

D.RugsBrief

- This brief was a Roses Student Award; it was to create a identity for a magic carpet company.

Target

- The communication that needed to be addressed in this brief was to demonstrate and create a magic carpet company; I used this to create a metaphorical company and experience.

Audience

- The target audience was for hippies.

Images

Re-BrandBrief

- This brief was self-directed to create a brand for me as a Graphic Designer.

Target

- The communication that needed to be addressed in this brief was to demonstrate me as a edgy, modern and skilled designer.

Audience

- The target audience is for everyone in need of graphic design.

Images

ReggaeBrief

- This brief was a competition brief to create a poster for reggae music.

Target

- The communication that needed to be addressed in this brief was too reference Reggae music and the Jamaican lifestyle.

Audience

- The target audience is the music lovers.

Images

ExperienceWork Placements

- Space Creative 2011 Juniour Designer

Freelance

- Cruise for Thomas (Charity Poster Design)

- S.P.ICE Audio (2011)

- Graffitied Car (2010 - Present)

Website / Blog

- www.cargocollective.com/samfisher

- heartattacksandstrokes.blogspot.co.uk

Contact

- +44 7834 779 219

- samfisherdesign@gmail.com

Contact