SCENARIO(S): JOURNALISM IN 2018 NSS Course Assigment, Lusaka, May 2013“

SCENARIO(S): JOURNALISM IN 2018NSS Course Assigment, Lusaka, May 2013“

Assigment Rationale

Journalism is changing fast Communication environment is changing

fast What will happen to professional

journalism in five years (or so) time? Applying SWOT-method in analysing the

future of journalism To identify issues affecting journalism To make an enlightened guess of the future

of journalism

Journalism?

Journalism as a societal institution, Comprising of

Journalists Journalistic work Journalistic content in media Media economy Communication technology Audience …

SWOT?

Internal: Strengths Weaknesses

External Opportunities Threats

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

Assigment instructions (country groups)

Phase 1 Make a SWOT analyses of journalism in

your country Consider internal problems and assets, as

well as Possible external issues either threatening

professional journalism or increasing its importance

Put the results in a SWOT four-square form (Power Point)

…instructions

Phase 2 Based on your SWOT analyses, Describe the status of professional journalism in

your country in (about) 2018 (PP slides) Possible perspectives:

Quality of journalism Media business Reputation of journalists Audience attitudes to and consumption of journalism Journalism ethics Etc…

Extra Bonus

Produce 2 scenarios: Optimistic scenario

Journalism is doing fine in 2018: status and reasons for that

Pessimistic scenario Journalism is doing badly in 2018: status and

reasons for that