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SCENARIO(S): JOURNALISM IN 2018NSS Course Assigment, Lusaka, May 2013“
Assigment Rationale
Journalism is changing fast Communication environment is changing
fast What will happen to professional
journalism in five years (or so) time? Applying SWOT-method in analysing the
future of journalism To identify issues affecting journalism To make an enlightened guess of the future
of journalism
Journalism?
Journalism as a societal institution, Comprising of
Journalists Journalistic work Journalistic content in media Media economy Communication technology Audience …
SWOT?
Internal: Strengths Weaknesses
External Opportunities Threats
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Assigment instructions (country groups)
Phase 1 Make a SWOT analyses of journalism in
your country Consider internal problems and assets, as
well as Possible external issues either threatening
professional journalism or increasing its importance
Put the results in a SWOT four-square form (Power Point)
…instructions
Phase 2 Based on your SWOT analyses, Describe the status of professional journalism in
your country in (about) 2018 (PP slides) Possible perspectives:
Quality of journalism Media business Reputation of journalists Audience attitudes to and consumption of journalism Journalism ethics Etc…
Extra Bonus
Produce 2 scenarios: Optimistic scenario
Journalism is doing fine in 2018: status and reasons for that
Pessimistic scenario Journalism is doing badly in 2018: status and
reasons for that