SAP CRM Overview

SAP Customer Relationship Management

Ideas for Today and Tomorrow

ForAES Solutions Pvt Ltd

ByKeynes Austin

Learning Points

Marketing Planning Campaign Management

Recommended

Familiarity with CRM Architecture CRM Master Data Business transactions in CRM

Marketing Planning & Campaign Management

Austin Ltd needs to develop a marketing plan including two campaigns to increase its LCD TV Sales in Chennai.

Marketing Planning

Determine and execute the marketing policy Set up in agreement with the programs of finance

and product Strategic level

Campaign Management

Determine and execute marketing activities using marketing instruments

Campaigns are assigned to the marketing plans Operative Level

Campaign Management in CRM

Marketing Planning in CRM

Overview of Marketing Structure Elements

Structure of Marketing Planner

Target Group Determination

Business Partner Segmentation

Campaign Execution

Example: Telemarketing Campaign

Analysis – Campaign Phases

References

HTTP://WWW.4shared.com/dir/12395402/8e1e283b/SAP_CRM.html

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