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Samsung Galaxy A8 - Indonesia
OBJECTIVE To increase public’s attention to the particular
product and intended to prompt the person to take action. To encourage consumers to switch from a competing brand to Samsung brand.
Targeted people: 18-25 YO Males/Females
SEGMENTS TARGETED
RESULTS
Graduation Students (18-22 M/F)First Jobbers (21-25 M/F)Samsung Users
Phone users using similar price range Gadget freaks & Fashion lovers
Impressions: 2,295,980
Clicks: 64,522
CTR: 2.81%
Reach: 312,604
Segmentation of the target and existing data helped us to identify customers based on their
behaviour and apps/devices used
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