Samsung Galaxy A8 - Indonesia

OBJECTIVE To increase public’s attention to the particular

product and intended to prompt the person to take action. To encourage consumers to switch from a competing brand to Samsung brand.

Targeted people: 18-25 YO Males/Females

SEGMENTS TARGETED

RESULTS

Graduation Students (18-22 M/F)First Jobbers (21-25 M/F)Samsung Users

Phone users using similar price range Gadget freaks & Fashion lovers

Impressions: 2,295,980

Clicks: 64,522

CTR: 2.81%

Reach: 312,604

Segmentation of the target and existing data helped us to identify customers based on their

behaviour and apps/devices used