Sahil Siddiqui - Digital Strategist Portfolio (5y Exp.)

5 years experience in Digital Marketing

Worked in various capacities (creative and managerial)

Creative experience spans conceptualization, video,

copy, content and design

Managerial experience spans video shoots, design

campaigns and more

Career Snapshot

Index • Digital Campaigns

• Social Campaigns

• Videos

• Brand ‘Taglines’

• Activations

Digital • Campaigns

• Microsites

Campaign: Maanta Nahi

(Translation: NoBody Listens to Me)

Campaign Role: Creative Head | Content Head

Client:

Bajaj Allianz General Insurance

Fully crowdsourced Anthem

Content Collaboration

Transparent crowd-sourcing every line in the 5 minute long anthem

Month long engagement

Smart brand plug - Maanta Hai (Translation: Atleast Somebody Listens to Me)

Won award for best crowd sourced campaign at Socialothon 2015

Campaign Highlights

Client: Bajaj Allianz Insurance

Campaign: Maanta Nahi (Translation: NoBody Listens to

Brand Channel used as microsite

Pick Character Social Sign in

Submit Entry

UI Experience

Manual Submission Auto generate Message

Outcome

UI Experience

Maanta Nahi Anthem

(youtube Playlist)

(Click to Watch in browser)

Maanta Nahi Case Study

Campaign: Maanta Nahi

(Translation: NoBody Listens to Me)

Campaign Role: Concept | Creative Head | Content Head

| Campaign Pitch

Client:

Zee Entertainment Ltd.

(international media house)

Campaign Highlights

Spoof campaign ‘Har Serial Mein Hota Hai’ (Translation: This S#!+ happens in every show)

(images below)

Spoof video ‘Saas Bahu Aur Toast’ (Translation: Tale of the Toast and the daughter in-law)

(link below)

Humor application ‘DrameBaaz Writer’ (Description: TV Soap generator)

(images below)

Har Serial Mein Hota Hai (Digital Campaign) (Translation: This S#!+ happens in every show)

Campaign Details

Client: Zee Entertainment Ltd.

(ZEEL international

media house)

Campaign: Digital Launch

Zee Zindagi

(TV Channel)

HarSerialMeinHotaHai.in

Campaign Microsite

(ZEEL international

media house)

Zee Zindagi

(TV Channel)

HarSerialMeinHotaHai.in

(ZEEL international

media house)

Zee Zindagi

(TV Channel)

Campaign Microsite

Digital Soap Generator

Web Application

(ZEEL international

media house)

Zee Zindagi

(TV Channel)

Digital Video Commercial

Title: Saas, Bahu aur Toast

(translation:

The Curious case of the Toast and the Daughter in-law)

(ZEEL international

media house)

Zee Zindagi

(TV Channel)

Social • Campaigns

• Applications

Campaign: Nikon CheatSheets

Campaign Role: Conceptualize | Creative Head

Client:

Nikon India

Fully crowdsourced Anthem

Content Collaboration

Transparent crowd-sourcing every line

in the 5 minute long anthem

Month long engagement

Smart brand plug - Maanta Hai (Translation: Atleast Somebody Listens to Me)

Won award for best crowd

sourced campaign at

Socialothon 2015

Campaign Highlights

Client: Nikon India

Campaign Snapshot Infographic to showcase each style of

photography ‘WITH CAMERA SETTINGS’

Great response from amateur photographers – >

key campaign TG

Spike in sales and requests

Won ABBY award

for Content marketing

Client: Nikon India

Content Samples

Client: Nikon India

Content Categories

(Click to View in browser)

Client: Nikon India

Case Study

Campaign: India’s Got Talent Season 5 –

Twitter Concert

Campaign Role: Conceptualize | Creative Head | Pitch

Client:

Colors TV (Viacom)

Crowdsourced show anthem exclusively on twitter

Lyrics inspired by tweets

Collaboration with popular rock band Agnee

Won multiple awards

(Click to view tweets in browser)

Client: Colors TV (Viacom)

Campaign: India’s Got Talent

Season 5 – Twitter

Concert

Campaign Highlights

(Click to watch in browser)

Concert

Crowd-sourced Anthem

(Click headline to read article in browser)

Concert

Campaign Coverage

(Click to view in browser)

Concert

Case Study

Campaign: Orange Aunty to Wow Aunty

Client:

Godrej Expert (Hair Color)

Campaign based on Twitter profile created for

character ‘Orange Aunty’

The character undergoes transformation over the

span of a month to ‘Wow Aunty’

Social engagement orchestrated around lifestyle

through content

Influencer Outreach with prominent bloggers in

lifestyle and fashion

Reported impact on Sales

Concert

Campaign Snapshot

(Click to View in browser)

Concert

Case Study

Campaign: Snoopify India (Snoop Dogg India Tour)

| On ground coverage

Client: Indigo Live (Music Events Company)

Appreciated by Snoop Dogg

Twitter Sweepstakes #SnoopBharat

Twitter contest #SnoopifyIndia

On ground facebook selfie booth

Massive coverage

Client: Indigo Live

(Music Events

Company)

Campaign: Snoopify India

(Snoop Dogg India

Campaign Snapshot

Social Content

Snoop Dogg was

relevant only in niche

circles

Content was

generated to Indianize

for mass reach

Focus on work and

history

Client: Indigo Live

(Music Events

Company)

(Snoop Dogg India

Client: Indigo Live

(Music Events

Company)

(Snoop Dogg India

Coverage

Videos • Scripts

• Direct Edits

Video: Can You Drive Like Your Dad?

(Road Safety PSA)

Campaign Role: Script | Creative Direction (Edits)

Client:

Create awareness about ‘safe driving’ as a

PSA without being preachy

Use kids to make the message appealing

Don’t sell product. Make it share-able.

Client: Bajaj Allianz General

Insurance

Video: Can You Drive Like

Your Dad? (Road

Safety PSA)

Creative Objective

Script Solution

We start in a park where 2 kids are comparing

notes on how big a ‘driving daredevil’ their

respective dads is

Matter quickly escalates as one kid challenges the

other to a bike race to determine who wins, and

by extension who’s dad wins

We get a bike race that leads to an accident

The kids still walk away as friends to the

background of crashed bikes

Message: Kid accidents are fun. Not when they

grow up. Your kids learn from you. Teach them the

right thing.

Insurance

Your Dad? (Road

Safety PSA)

• Highlights - Viral for 2 days

- 2nd round of leverage on Children’s day 2014 (14 Nov)

Insurance

Your Dad? (Road

Safety PSA)

Script Solution

Video: This Women’ Day Tell Her

(Women’s Day Campaign)

Campaign Role: Script | Creative Direction (Edits)

Client:

Godrej Eon

Target men by creating a call to action that

will lead to brand engagement

Use products (home appliances) subtly

Client: Godrej Eon

Video: This Women’s Day Tell

Creative Objective

We follow the life of a regular Indian

housewife who is not entirely happy with her

husband because he is not expressive and

comes across as disconnected

She follows a blog written by a guy who

expresses himself in just the way she desires

(this also adds to discord with husband)

We finally reveal that the shy, soft spoken

husband is the one who also writes the blog

Message: You don’t need to write a blog. This

women’s day tell women in your life how

much you care and how you feel about them.

Client: Godrej Eon

Script Solution

The Video

• Highlights - Almost 5 lakh views (youtube and facebook combines) (3

- First ever Godrej Appliances DVC

- Tremendous positive sentiment for brand

Client: Godrej Eon

Video: Saas, Bahu aur Toast (translation Curious Case of the Daughter in-laws Breakfast

Campaign Role: Concept | Script | Direct Edits

Client:

Zee Entertainment Ltd.

(international media house)

Campaign Highlights

Spoof campaign ‘Har Serial Mein Hota Hai’ (Translation: This S#!+ happens in every show)

(images below)

Spoof video ‘Saas Bahu Aur Toast’ (Translation: Tale of the Toast and the daughter in-law)

(link below)

Humor application ‘DrameBaaz Writer’ (Description: TV Soap generator)

(images below)

Har Serial Mein Hota Hai (Digital Campaign) (Translation: This S#!+ happens in every show)

Campaign Details

(ZEEL international media

house)

Video: Saas, Bahu aur Toast

(Curious Case of Daughter

in-laws Breakfast Toast)

Highlight cliches of ongoing Hindi soaps

humorously

Prepare audience for ‘change’ (brought about

by launch of ZEE Zindagi)

Re-align audience expectation from daily

Hindi soaps

house)

Creative Objective

We start in a standard hindi soap setting on a regular morning at breakfast

The son asks for toast instead of the traditional paratha that mother prepared

This leads to over-the-top drama like we know hindi soaps to have

At climax we see the criminal ‘toast’ being stabbed in slow motion

Here we reveal the entire scene to be a dream (nightmare) of a girl who fell asleep watching some soaps on TV

Message: Cliched hindi soaps are damaging dreams as well as waking life. Time to change to something better (i.e. the new channel to be launched)

house)

Script Solution

• Highlights - Viral for 3 days

- High traffic to campaign website

house)

The Video

Video Series: How are You?

Campaign Role: Concept | Script | Creative Direction (Edits)

Client:

Create awareness about Bajaj Allianz ‘general

insurance’ products in a unique

communication

Insurance

Video Series: How Are You?

Creative Objective

We create a series around the general

question ‘How are you?’

Insight being that everyone posed the

question is always being convivial in

answering with ‘I am fine’ whereas the real-

life problem he/she may be facing are never

a part of such conversations but only in the

internal monologue

Insurance

Script Solution

The Video Series (Click to watch in browser)

Insurance

Brand Taglines

Campaign: Launch with Tagline

Campaign Role: Create Tagline | Campaign Pitch | Digital

Launch

Client:

SONY LIV (On-demand content app for SONY

Entertainment)

Create awareness about ‘safe driving’ as a

PSA without being preachy

Use kids to make the message appealing

Don’t sell product. Make it share-able.

Creative Objective

Client: SONY LIV

(on demand content

app for SONY

Entertainment)

Campaign: Digital Launch with

Tagline

(Click image for website)

About the Brand

Client: SONY LIV

(on demand content

app for SONY

Entertainment)

Tagline

The Tagline

Jab Aap Chahein (Translation: Whenever you desire)

Objective: - Capture the immediate

nature of entertainment app

- Use Hindi for the content language

Client: SONY LIV

(on demand content

app for SONY

Entertainment)

Tagline

Client: SONY LIV

(on demand content

app for SONY

Entertainment)

Tagline

The Tagline – in use

On-ground Activations

Activation: ‘I was There’ facebook selfie booth

(for Snoop Dogg India Tour)

Campaign Role: Conceptualize | On-ground Coverage

Client: Indigo Live (Music Events Company)

On-ground Activation

‘I was there’

Facebook

Selfie Booth

Booth installed

facing main stage.

All selfies posted to

facebook album.

Client: Indigo Live

(Music Events

Company)

Activation: ‘I was There’ Facebook

Selfie Booth

(for Snoop Dogg India

Activation: RFID tagged Booths

(for SuperSaturday 2014)

Campaign Role: Conceptualize | On-ground Coverage

Client: BESTSELLER group

(International Retail Chain)

RFID Tags

distributed at the

Swipe at RFID

booths while

shopping

Swiping

card posts a

message to

facebook

(International Retail

Chain)

(for SuperSaturday

On-ground Activation

(Click to watch in browser – (1:30 – 1: 41))

(International Retail

Chain)

(for SuperSaturday

Case Study

Thank You

Sahil Siddiqui - Digital Strategist Portfolio (5y Exp.)

Documents

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Sahil Güvenlik Dergisi

X + 5y = 25

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Performance - Sahil Khurana

Siddiqui M10

Siddiqui GEo

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Warm-up - Home Page - mrsneubert.com · Warm-up Factor each polynomial. 1. 4x2 – 6x 2. 15y3 + 20y Common Factor: 2x 2x 2x 2x( 2x – 3) Common Factor: 5y 5y 5y 5y( 3y2 + 4)

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Digital Strategist Resume (5 yr Exp.) - Sahil Siddiqui

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