Rough Draft Portfolio

Print: SERVICE:GymMembership

Holographic/DigitalBillboard/Twoimages:

“Stopsuckingitinandsuckitup.”

PRODUCT:

ColumbiaOuterwear

Ireallycan’tstay!

Butbabyit’scoldoutside!

It’sfine.IbroughtmyColumbiaCoat.

It’suptoyourkneesoutthere!

AndmyColumbiapants.

Butbaby‐

Andboots.

Well,actuallyIwashopingwecouldsingandmakeout.

Iknow.Everybodyknows.

SERVICE/PRODUCT:

ManMadeByMotherNature.

Alternatives:

ManMadeForMotherNature.

ManMadeWithMotherNature.

MotherNatureMade.

AManNeedsHisMotherNature.

Man’smadeforMotherNature.

SERVICE:Airlinewithlowfares

GoAndMakeTheWorldASmallerPlace.

AUTOMOTIVE:

Chrysler:PrintAd(Potentialforothermedia)

Image:

Pictureatough,smartlookingChryslercrossoverSUV,sittingproudlyatopoffaintlyglowingrubble.

Copy:

“ThePhoenixbirdrisesfromtheashesofitspastself,returningonceagaintoitslegendarystrength.“

(possibly)

“Soundfamiliar?Chrysler:ImportedFromDetroit./Heretostay.”

PRODUCT:

Chapstick:Outdoor/OutoftheboxAd

Takeachewedup,potholeriddensectionofroad,andsmoothitover.Repaveit,ifnecessary,makingitaremarkablysmoothsurfaceanddrivingexperience.

Directlyapplyanall‐weatheradhesivefilmtotheroad.(Option:Billboard)

Big,simple,eye‐catchingandChapstickPink.Themessagethatwillberelayed:

“Chaptstick…Thewondersofsmooth.”/“Chapsticksmooth.”

TELEVISION

PRODUCT:

CocaCola:SuperbowlTV

Analienhandshakesthehandofanastronaut.

Aspaceshipjourneysthroughspace.Earthisupahead.

Newsscreenreads:“AstronautreturnsfromadvancedAlienplanet”

Theastronautstepsout.Amassivecrowdexcitedlycheersforhim.

Theastronautisontalkshows,butyoucanseethroughhissmilethatheissad.

TheastronautiswithafewfriendsattheGrandCanyon.Theyalllookdownwhilehelooksuptothestars.

HedozesoffatafancyItalianrestaurant,makingstarsandplanetswithhisfood.

Hefallsasleepattheorchestra.

Everybodyexpectshimtobehappy,butheisalwayssad.Alwayslonging.

Helookstothestarsandsighs.

Scoresofimportantlookingpeoplewalkgrand,WashingtonDCstylesteps.

Aposteroftheastronautisbehindanemptypodium.Peoplelookattheirwatches.

Theastronautissittingatthebottomofthesteps.Heissad.Helookslonginglyupatthestars.

Alittlegirlsitsnexttohim.Hebarelynoticesher.SheslideshimaCocaColainaglass.Hetakesasipandsmilesbig.

Henodstothelittlegirlandrunsupthesteps.

Coke:AproductofEarth.

SERVICE/PRODUCT:

GolfChannel

Amangetsaphonecall.Hisfriendshavecanceledgolfonhim.

Themanisdisappointed.Hewantedtoplaygolfandnowheiswithoutplans.

Hevacuums,andashewalkstothecornerofhisroomhevacuumshistracks,justlikerakingthefootstepsinasandtrap.

Hesweepsthefloor,andgetsdownlowtoinspectlikeheispreparingaputt.

Hetossespiecesofpaperintoatrashcanandbarelymisses.Hecallsita“Gimme.”

Hetriestoflushthetoilet,butlikeashortputt,hemosttapitwithfinesse.

Morecleaningthehouse/golfmoments.Hiswifecomeshome.

“Wow,thehouseisreallyclean.Ithoughtyouweregoinggolfing?”

Themansmilestohimself.

“Golf’sHome”(theircurrentofficialslogan)

Anotheroption:“It’salwaysteetimehere.”

FINANCIAL/INSURANCE:

LifeInsurance­TVSpot

“Canyoubelievethatwegotohighschoolnextweek?”

“Canyoubelievethatmyolderbrothercandrive?”

“It’sjustsoweirdthatIhavemylicense.”

“Canyoubelievethatcollegeisalmostover?”

“ThatmovieisNOTadecadeoldalready!Really?”

“CanyoubelieveI’mgettingmarried?”

“Twokids.Iknow.Ican’tbelieveiteither.”

“Suddenly,I’mtheoldguyattheoffice.”

“Idon’twanttosaytheygrowupsofast,but…theygrowupsofast.”

“Canyoubelieveit’sbeentwentyyears,sweetheart?”

“55.Iknow.Don’tremindme.”

“Hergraduationseemedlikeyesterday.”

“CanyoubelieveI’mgettingreadytoretire?”

“Canyoubelieve…”

Yes,wecan.OxfordLifeInsurance.

PRODUCT:

RunningShoe:Sub­Campaign

TVSpot:

Ayoungwomaniswalkingdownthestreet.

Shewearsrunningshoes.

Shecarefullyavoidscracksinthepavementandstepsineachblockexactlyonce.

Sometimesthisismoredifficultandshehastoathleticallymaneuverthesidewalk.

Theblocksonthesidewalkbecomebigger.

Shetakesadeepbreathandgoesintoafull‐onrunsothatshestepsineverysquareonce.

Tagline:“Whateverittakeswilltakeyouthere.”

NON­PROFIT:

BarbershopHarmonySociety

Afriendtoldmethatabigproblemwiththebarbershopcommunityisthatparentsandchildrenthinkthatbarbershopisonlyforcollegeagemalesandadults.

RoughImage:

Barbershopisformenofallages.

BarbershopHarmonySociety.