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A dozen or so samples of mine that illustrate my voice across different channels.
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Print: SERVICE:GymMembership
Holographic/DigitalBillboard/Twoimages:
“Stopsuckingitinandsuckitup.”
PRODUCT:
ColumbiaOuterwear
Ireallycan’tstay!
Butbabyit’scoldoutside!
It’sfine.IbroughtmyColumbiaCoat.
It’suptoyourkneesoutthere!
AndmyColumbiapants.
Butbaby‐
Andboots.
Well,actuallyIwashopingwecouldsingandmakeout.
Iknow.Everybodyknows.
SERVICE/PRODUCT:
ManMadeByMotherNature.
Alternatives:
ManMadeForMotherNature.
ManMadeWithMotherNature.
MotherNatureMade.
AManNeedsHisMotherNature.
Man’smadeforMotherNature.
SERVICE:Airlinewithlowfares
GoAndMakeTheWorldASmallerPlace.
AUTOMOTIVE:
Chrysler:PrintAd(Potentialforothermedia)
Image:
Pictureatough,smartlookingChryslercrossoverSUV,sittingproudlyatopoffaintlyglowingrubble.
Copy:
“ThePhoenixbirdrisesfromtheashesofitspastself,returningonceagaintoitslegendarystrength.“
(possibly)
“Soundfamiliar?Chrysler:ImportedFromDetroit./Heretostay.”
PRODUCT:
Chapstick:Outdoor/OutoftheboxAd
Takeachewedup,potholeriddensectionofroad,andsmoothitover.Repaveit,ifnecessary,makingitaremarkablysmoothsurfaceanddrivingexperience.
Directlyapplyanall‐weatheradhesivefilmtotheroad.(Option:Billboard)
Big,simple,eye‐catchingandChapstickPink.Themessagethatwillberelayed:
“Chaptstick…Thewondersofsmooth.”/“Chapsticksmooth.”
TELEVISION
PRODUCT:
CocaCola:SuperbowlTV
Analienhandshakesthehandofanastronaut.
Aspaceshipjourneysthroughspace.Earthisupahead.
Newsscreenreads:“AstronautreturnsfromadvancedAlienplanet”
Theastronautstepsout.Amassivecrowdexcitedlycheersforhim.
Theastronautisontalkshows,butyoucanseethroughhissmilethatheissad.
TheastronautiswithafewfriendsattheGrandCanyon.Theyalllookdownwhilehelooksuptothestars.
HedozesoffatafancyItalianrestaurant,makingstarsandplanetswithhisfood.
Hefallsasleepattheorchestra.
Everybodyexpectshimtobehappy,butheisalwayssad.Alwayslonging.
Helookstothestarsandsighs.
Scoresofimportantlookingpeoplewalkgrand,WashingtonDCstylesteps.
Aposteroftheastronautisbehindanemptypodium.Peoplelookattheirwatches.
Theastronautissittingatthebottomofthesteps.Heissad.Helookslonginglyupatthestars.
Alittlegirlsitsnexttohim.Hebarelynoticesher.SheslideshimaCocaColainaglass.Hetakesasipandsmilesbig.
Henodstothelittlegirlandrunsupthesteps.
Coke:AproductofEarth.
SERVICE/PRODUCT:
GolfChannel
Amangetsaphonecall.Hisfriendshavecanceledgolfonhim.
Themanisdisappointed.Hewantedtoplaygolfandnowheiswithoutplans.
Hevacuums,andashewalkstothecornerofhisroomhevacuumshistracks,justlikerakingthefootstepsinasandtrap.
Hesweepsthefloor,andgetsdownlowtoinspectlikeheispreparingaputt.
Hetossespiecesofpaperintoatrashcanandbarelymisses.Hecallsita“Gimme.”
Hetriestoflushthetoilet,butlikeashortputt,hemosttapitwithfinesse.
Morecleaningthehouse/golfmoments.Hiswifecomeshome.
“Wow,thehouseisreallyclean.Ithoughtyouweregoinggolfing?”
Themansmilestohimself.
“Golf’sHome”(theircurrentofficialslogan)
Anotheroption:“It’salwaysteetimehere.”
FINANCIAL/INSURANCE:
LifeInsuranceTVSpot
“Canyoubelievethatwegotohighschoolnextweek?”
“Canyoubelievethatmyolderbrothercandrive?”
“It’sjustsoweirdthatIhavemylicense.”
“Canyoubelievethatcollegeisalmostover?”
“ThatmovieisNOTadecadeoldalready!Really?”
“CanyoubelieveI’mgettingmarried?”
“Twokids.Iknow.Ican’tbelieveiteither.”
“Suddenly,I’mtheoldguyattheoffice.”
“Idon’twanttosaytheygrowupsofast,but…theygrowupsofast.”
“Canyoubelieveit’sbeentwentyyears,sweetheart?”
“55.Iknow.Don’tremindme.”
“Hergraduationseemedlikeyesterday.”
“CanyoubelieveI’mgettingreadytoretire?”
“Canyoubelieve…”
Yes,wecan.OxfordLifeInsurance.
PRODUCT:
RunningShoe:SubCampaign
TVSpot:
Ayoungwomaniswalkingdownthestreet.
Shewearsrunningshoes.
Shecarefullyavoidscracksinthepavementandstepsineachblockexactlyonce.
Sometimesthisismoredifficultandshehastoathleticallymaneuverthesidewalk.
Theblocksonthesidewalkbecomebigger.
Shetakesadeepbreathandgoesintoafull‐onrunsothatshestepsineverysquareonce.
Tagline:“Whateverittakeswilltakeyouthere.”
NONPROFIT:
BarbershopHarmonySociety
Afriendtoldmethatabigproblemwiththebarbershopcommunityisthatparentsandchildrenthinkthatbarbershopisonlyforcollegeagemalesandadults.
RoughImage:
Barbershopisformenofallages.
BarbershopHarmonySociety.
