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ELIZABETH M. PEARSON Experienced Marketing Leader
732.551.1821 bpbethiep@gmail.com www.linkedin.com/in/elizabeth-motley-pearson
Professional Experience
7/16 - Present Physician Recommended Nutriceuticals Plymouth Meeting PA
Marketing Manager
• Strategic Marketing—develop and implement strategic marketing plans to support PRN’s growth
into the Optometry channel in US and Canada
• Partnerships—Primary point of contact with key OD buying groups; Works with PRN’s key opinion
leaders to represent PRN at tradeshows, annual meetings, dinner programs, and provides KOLs with
guidance with media opportunities.
• Sales Growth & Branding—Represents PRN at key trade shows and buying group meetings to
obtain new leads, drive sales and build the PRN brand. Conceptualizes, manages and works with
design team to create channel-specific materials for business unit; Ensures clear, consistent
direction, developing up front timelines to ensure on-time execution.
• Compliance—Continuous interface with medical, legal, and regulatory to ensure compliance with
FDA guidelines.
• Event Management—Responsible for organizing dinner programs to educate doctors
10/15-6/16 Whole Foods Market Devon & Wynnewood PA
Metro Marketing Team Leader
• Brand Management—develop and support positive brand marketing strategies and image,
develop strategic integrated marketing initiatives, communications and content.
• Strategic Partnerships—spearhead development of partnerships targeting influencers, companies
and organizations with image and mission compatibility as well as aligned strategic business
objectives; write partnership pitches and MOUs.
• Competitive Analysis—Conduct competitive on-site observation, develop SWOT Analysis, design
framework for retail attraction plan.
• Sales Growth—identify and implement sales growth strategies leveraging resources, partnerships,
and select retail programs.
• Community Partnerships and Events—Develop and leverage hyper local and market level
community partnerships in accordance with cause priorities.
• Media, Social, Web and PR—help identify and leverage store and metro based PR requests and
opportunities. Maintain consistent voice, responsiveness and content calendar for social platforms,
including Facebook, Instagram and Twitter.
• Position Teams, Stores and Region for Success—leverages collaborative relationships with both
internal and external stakeholders in order to drive marketing, branding and sales goals.
Highlights:
Spearheaded Whole Foods Market’s Mid-Atlantic Region’s sponsorship of Philly Farm and Food Fest, the
Philadelphia area’s largest single day food event focusing on regional farmers, unique & artisan food producers,
specialty brewers & distillers and sustainable food businesses.
Negotiated on-going strategic partnerships which create consistent brand presence in local communities.
Partners include social media influencers, kitchenware retailers, universities, health clubs, on-line newsletters and
food business aggregators.
ACHIEVEMENTS
WHOLE FOODS MARKET—
2015
Gold Team Member
2013
Regional All-Star
2012
Regional All-Star
Honorable Mention
HILTON—
2006
Doubled Catering
Sales!
FAVORITE
QUOTE
“When words are both
true and kind, they can
change our world.”
- Buddha
SKILLS
Strategic Marketing
Social Media Marketing
Branding
Mentorship
Event Management
Public Relations
Community Outreach
Creative Problem Solving
Fiscal Accountability
04/08 – 10/15 Whole Foods Market Princeton, NJ
Marketing Team Leader
• Maintain and support positive brand marketing strategies
• Develop strategic integrated marketing plans
• Establish and grow community outreach
• Develop interactive communications plans including PR, internal and external strategies
• Create and execute innovative experiential community engagement programs
• Management and maintenance of website content
• Develop social media strategy and maintain platforms
• Oversight of marketing, donation and sponsorship budgets
• Ensure proper execution of in-store signage, events, demos and culinary center activities
• Built and led team of 7 - artists, chef, healthy eating, demo and culinary center
01/07 – 11/07 Singapore Art Museum Republic of Singapore
Volunteer Docent
09/05-06/06 Hilton Short Hills, NJ
Assistant Director of Catering
• Sales and execution of all in-house events
• Development of sales and marketing strategies, materials and menus
06/05–09/05 The Bernards Inn Bernardsville, NJ
Catering Sales Manager
08/04–06/05 The Bernards Inn Bernardsville, NJ Chef Poissonier
10/03–08/04 stagehouse restaurant Scotch Plains, NJ Legumier /Garde-Manger
08/03–10/03 La Caravelle New York, NY Garde-Manger
11/00–09/03 Food Network New York, NY
Senior Marketing Manager
• Creative development & media planning for national consumer marketing campaigns
• Brand stewardship for Affiliate Marketing division for all off-air communications
• Management of experiential marketing activities and budgeting process
05/97–11/00 ESPN/ABC Sports New York, NY
Manager Consumer Promotions/Affiliate Marketing Manager
04/93–05/97 Philip Morris, USA New York, NY
Associate Marketing Manager, Marlboro Event Marketing
Education
2/03 – 8/03 Institute for Culinary Education New York, NY
Culinary Arts Degree – Graduated with Highest Honors (GPA 3.93)
1982 – 1986 Sophie Newcomb College, Tulane University New Orleans, LA
B.A. English Literature
ELIZABETH M. PEARSON
References available upon request.
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