ELIZABETH M. PEARSON Experienced Marketing Leader

732.551.1821 bpbethiep@gmail.com www.linkedin.com/in/elizabeth-motley-pearson

Professional Experience

7/16 - Present Physician Recommended Nutriceuticals Plymouth Meeting PA

Marketing Manager

• Strategic Marketing—develop and implement strategic marketing plans to support PRN’s growth

into the Optometry channel in US and Canada

• Partnerships—Primary point of contact with key OD buying groups; Works with PRN’s key opinion

leaders to represent PRN at tradeshows, annual meetings, dinner programs, and provides KOLs with

guidance with media opportunities.

• Sales Growth & Branding—Represents PRN at key trade shows and buying group meetings to

obtain new leads, drive sales and build the PRN brand. Conceptualizes, manages and works with

design team to create channel-specific materials for business unit; Ensures clear, consistent

direction, developing up front timelines to ensure on-time execution.

• Compliance—Continuous interface with medical, legal, and regulatory to ensure compliance with

FDA guidelines.

• Event Management—Responsible for organizing dinner programs to educate doctors

10/15-6/16 Whole Foods Market Devon & Wynnewood PA

Metro Marketing Team Leader

• Brand Management—develop and support positive brand marketing strategies and image,

develop strategic integrated marketing initiatives, communications and content.

• Strategic Partnerships—spearhead development of partnerships targeting influencers, companies

and organizations with image and mission compatibility as well as aligned strategic business

objectives; write partnership pitches and MOUs.

• Competitive Analysis—Conduct competitive on-site observation, develop SWOT Analysis, design

framework for retail attraction plan.

• Sales Growth—identify and implement sales growth strategies leveraging resources, partnerships,

and select retail programs.

• Community Partnerships and Events—Develop and leverage hyper local and market level

community partnerships in accordance with cause priorities.

• Media, Social, Web and PR—help identify and leverage store and metro based PR requests and

opportunities. Maintain consistent voice, responsiveness and content calendar for social platforms,

including Facebook, Instagram and Twitter.

• Position Teams, Stores and Region for Success—leverages collaborative relationships with both

internal and external stakeholders in order to drive marketing, branding and sales goals.

Highlights:

Spearheaded Whole Foods Market’s Mid-Atlantic Region’s sponsorship of Philly Farm and Food Fest, the

Philadelphia area’s largest single day food event focusing on regional farmers, unique & artisan food producers,

specialty brewers & distillers and sustainable food businesses.

Negotiated on-going strategic partnerships which create consistent brand presence in local communities.

Partners include social media influencers, kitchenware retailers, universities, health clubs, on-line newsletters and

food business aggregators.

ACHIEVEMENTS

WHOLE FOODS MARKET—

2015

Gold Team Member

2013

Regional All-Star

2012

Regional All-Star

Honorable Mention

HILTON—

2006

Doubled Catering

Sales!

FAVORITE

QUOTE

“When words are both

true and kind, they can

change our world.”

- Buddha

SKILLS

Strategic Marketing

Social Media Marketing

Branding

Mentorship

Event Management

Public Relations

Community Outreach

Creative Problem Solving

Fiscal Accountability

04/08 – 10/15 Whole Foods Market Princeton, NJ

Marketing Team Leader

• Maintain and support positive brand marketing strategies

• Develop strategic integrated marketing plans

• Establish and grow community outreach

• Develop interactive communications plans including PR, internal and external strategies

• Create and execute innovative experiential community engagement programs

• Management and maintenance of website content

• Develop social media strategy and maintain platforms

• Oversight of marketing, donation and sponsorship budgets

• Ensure proper execution of in-store signage, events, demos and culinary center activities

• Built and led team of 7 - artists, chef, healthy eating, demo and culinary center

01/07 – 11/07 Singapore Art Museum Republic of Singapore

Volunteer Docent

09/05-06/06 Hilton Short Hills, NJ

Assistant Director of Catering

• Sales and execution of all in-house events

• Development of sales and marketing strategies, materials and menus

06/05–09/05 The Bernards Inn Bernardsville, NJ

Catering Sales Manager

08/04–06/05 The Bernards Inn Bernardsville, NJ Chef Poissonier

10/03–08/04 stagehouse restaurant Scotch Plains, NJ Legumier /Garde-Manger

08/03–10/03 La Caravelle New York, NY Garde-Manger

11/00–09/03 Food Network New York, NY

Senior Marketing Manager

• Creative development & media planning for national consumer marketing campaigns

• Brand stewardship for Affiliate Marketing division for all off-air communications

• Management of experiential marketing activities and budgeting process

05/97–11/00 ESPN/ABC Sports New York, NY

Manager Consumer Promotions/Affiliate Marketing Manager

04/93–05/97 Philip Morris, USA New York, NY

Associate Marketing Manager, Marlboro Event Marketing

Education

2/03 – 8/03 Institute for Culinary Education New York, NY

Culinary Arts Degree – Graduated with Highest Honors (GPA 3.93)

1982 – 1986 Sophie Newcomb College, Tulane University New Orleans, LA

B.A. English Literature

ELIZABETH M. PEARSON

References available upon request.