Restricted TRANSFORMATIVE PLATFORM TECHNOLOGIES Technology Needs... · Restricted TRANSFORMATIVE...

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TRANSFORMATIVE PLATFORM TECHNOLOGIES

ADVANCED CLEANING

BUSINESS NEED: Cleaning is the foundation of most P&G products. Outstanding cleaning is a “price of entry” in many of our categories. Developing transformative cleaning (reduced material usage, novel forms, other approaches based on consumer insights) will drive consumer delight for our cleaning products. OBJECTIVE: Drive growth through development of breakthrough cleaning & surface protection platform technologies and capabilities that transform the consumer experience and lead to long-term competitive advantage. FOCUS AREAS

Discovery of new technologies that can provide longer lasting cleaning for consumers

Providing on-the-go cleaning to consumers

Cleaning tough soils easily and without damage

Transformational cleaning for the low income consumer Key consumer insights, coupled to foundational mechanistic understanding, improved technical models, and new materials will provide strong intellectual property and long term competitive advantage. KEY PRINCIPLES

1. Challenges

Dealing with soils with reduced surfactant usage Preservation in reduced surfactant/high water matrix Cleaning as well and cost effectively as water without water Existing machines and processes designed for water Cleaning at reduced temperature

2. Key Technology Trends

Biomimicry: mimic surfaces inspired by nature for anti-adhesion and ease of cleaning Polymers and catalytic chemistry for cleaning efficiency New, better and sustainable solvents Superior stain and odor removal technologies Superior cleaning agents for fast rinsing, reduced water usage and/or low temperature

usage

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TRANSFORMATIVE PLATFORM TECHNOLOGIES

PARTICLE TECHNOLOGY

BUSINESS NEED Particles can be used to deliver consumer needed benefits from most P&G products. Transformative manipulation of them will deliver new to the world benefits, by combing previously incompatible technologies together into one product and keeping them stable; by using them to clean in safer and/or more targeted ways; and/or delivering and releasing actives in a targeted area at a specific time. OBJECTIVE Drive growth through innovative manipulation of particle shapes, sizes, and chemistries which enable performance, sustainability, and cost innovation for application in Fabric Care, Home Care, Beauty & Grooming, Oral Care, Fem Care, Baby Care, Family Care, Personal Power, Personal Health Care and Pets & Snacks. FOCUS AREAS Controlled, Triggerable Release Enable selective protection and delivery (deposition and retention) of beneficial ingredient to fabrics, hair, and skin via encapsulation, shell chemistry, particle size and shape. Trigger the active release at the right time Capture of Unwanted substances Enable removal and capture of unwanted substances using combination of fiber and particle science. Advanced Particle Structures & Properties Manipulate the sizes, shapes, and chemistries of particle structures in new ways to achieve unprecedented levels of strength, feel, optical effects, absorbency and/or physical soil removal. Manipulate sizes, shapes for absorption of particles into surfaces, skin, and hair. KEY PRINCIPLES

1. Leverage targeted Connect and Develop networks to resolve the toughest challenges. Select partners for

exploratory work in the space for demonstration of “proof of concept” and right to succeed. 2. Maximize use of modeling and simulation. 3. Technologies which travel across multiple business units 4. Work across models,methods mechanisms and molecules.

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TRANSFORMATIVE PLATFORM TECHNOLOGIES

LIFE SCIENCES

BUSINESS NEED: Biological-based innovation represents a significant innovation opportunity for delivering superior product benefits across P&G brands OBJECTIVE: Develop and apply leading-edge systems biology approaches to understand, model and ultimately predict in silico the behavior of biological systems of interest to P&G. Leverage this approach to drive innovation. Use microbiome for

Personal Health Care - expand benefits to whole body. Pet Care – expand benefits to improved mobility and healthy coat, improved immune function. Oral Care – Fresh breath, caries prevention. Beauty & Grooming – Anti-dandruff, skin moisture, underarm and foot odor, shave protection

FOCUS AREAS Foundational Systems Biology Capabilities i.e. high-throughput and comprehensive biological systems

characterization; large scale data management, integration and analysis/modeling; engineered in-vitro tissue equivalent models

Epithelial Biology-barrier; inflammation/immune modulation, cellular/tissue aging; sensorial biology

Microbiology-biofilm control; novel preservative systems; selective biocides

21st Century Toxicology-mechanism-based development of more rapid, highly predictive toxicity

screening methods.

Normal flora (microbiota) directly contributes to the development and health of the body. The goal of the platform is to develop products and understanding to optimize the symbiosis between microbiota & host. These technologies will via manipulation of microbiota and “education” of the immune system deliver benefits as outlined in the above objective.

KEY PRINCIPLES

1. Leverage capabilities broadly across P&G’s biology innovation space: development of superior ‘benefit’ technologies and product formulations novel approaches to microbial control biomarkers for accelerating innovation development of sustainable materials for our products and our packaging new approaches for assuring product safety

2. Systematic capture of biological knowledge to leverage scale/create institutional knowledge 3. Work with ‘best-in-class’ external partners 4. Link human microbiota mapping to health and wellness (Cross-sectional and longitudinal studies

using cutting edge tools and bioinformatics). 5. Develop technologies to optimize microbiota for health and wellness. Answer the strategic

(technology and consumer) link between microbiome and health with view to developing novel actives.

6. Mechanism of Action (MoA). Partner with leading academic institutions for best in class, predictive assays.

7. Formation and long term stability. Develop robust supply chain for actives, develop platform formulation chassis and provide options to address inherent stability issues.

8. Provide Cross GBU-Regulatory and Safety strategy/support

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TRANSFORMATIVE PLATFORM TECHNOLOGIES

SURFACE SCIENCE / MODIFICATION

BUSINESS NEED: Understanding, controlling and modifying surfaces critical to nearly all aspects of products, packages and processes across P&G. OBJECTIVE: Drive growth through development of breakthrough, cross-company surface science / modification platform technologies and capabilities, transforming the consumer experience. FOCUS AREAS Deposition/Adhesion/Delivery/Anti-Adhesion

Increase deposition efficiency with no trade-offs Reduce deposition on non-targeted surfaces/areas

Feel and Appearance Modification

Develop new-to-the-world materials for feel and appearance at a cost per use competitive to current best organic actives

Develop instrumental and haptic technologies/virtual models to mimic human touch KEY PRINCIPLES

1. Challenges

Depositing from formulations intended to clean Selective deposition, e.g. hair vs. skin Superior materials from simple building blocks Objective instruments with sensory capabilities

2. Key Technology Trends

Biomimicry: mimic enzyme/substrate selectivity Nanotechnology: surface modification Engineered actives: multiple actives in same formulation with optimum surface properties

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TRANSFORMATIVE PLATFORM TECHNOLOGIES

SOLID STATE FORMATION TECHNOLOGY

BUSINESS NEED: Create benchmark competitive advantage in substrate-based products via development of unique materials and processes which provide game-changing value and performance. OBJECTIVE: Create new best-in-class industry solutions via our proprietary Solid State Formation Technology Platform by deepening our understanding of polymer deformation physics and high speed mechanical processing. The integration of these two bodies of knowledge has launched several new commercial technology solutions with a sustained competitive advantage, protected by both strong patenting and in-house proprietary understanding. The objective is to further leverage this proven technology platform via increased connection with external expertise and to focus upon P&G’s most important future growth opportunities. FOCUS AREAS

Create highly engineered, functional Micro-Structures at new benchmark processing speeds, using the simplest, most reliable, and lowest cost processes.

Create Cost effective Engineered Porosity on multiple scales from microns to millimeters.

Integrate our world-class Nonwoven innovation lab and holistic product design expertise.

KEY PRINCIPLES

1. Principles for Sustained Value Creation

Develop Affordable and Agile Substrates and Processes: Novel Structure/Performance for Elastic Composites, Absorbent Structures, Breathable Composites, Sustainable Materials and Smart Products.

Create ‘Impossible’ Structure/Property Integrations: Multi-functional substrates.

Enable New to the World Product Applications: Delivery systems, responsive substrates.

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TRANSFORMATIVE PLATFORM TECHNOLOGIES

SUSTAINABLE MATERIALS

BUSINESS NEED: P&G is focusing its efforts on areas where it can make the most meaningful difference. Sustainability is part of how P&G operates. As part of P&G’s strategies for sustainability, P&G has set a goal to significantly reduce dependency on petroleum and to enhance our environmental profile. OBJECTIVE: Deliver competitive advantage and business growth through: 1) flexibility to reduce petro-dependency, 2) enhance environmental profile via alternative programs and capabilities with no trade-offs in performance, value, and quality. FOCUS AREAS

Surfactants, Resins, Acrylates, Adhesives, etc. Biomass feedstocks to provide maximum flexibility and minimize risks associated with single-

sourcing. Biotech, genetic engineering, and chemical catalysis for biomass transformation to intermediates or

target chemicals. Direct replacements and new-to-world materials with additional benefits.

KEY PRINCIPLES

1. No trade-offs in performance, value and quality.

2. Journey of continual improvement - Constantly seek to improve materials, products and processes.

3. Deliberate - Making conscious choices that improve our environmental profile.

4. Authentic – All improvements will be based on sound scientific basis.

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TRANSFORMATIVE PLATFORM TECHNOLOGIES

SMART PRODUCTS

BUSINESS NEED Adapting to consumer future expectations around technology perverseness within their daily lives. OBJECTIVE Delight consumers with new & meaningful benefits using connectivity, sensing, and brands transforming the ordinary to smart; enhances trial, drives loyalty, and product usage via broad scale adaptation of digital and microelectronic technologies to drive growth and long term competitive advantage FOCUS AREAS Smart products that transform the consumer experience via sensing, connectivity, feedback and/or actuation. Smart Products should magically transform tasks from:

Complex to simple Chaos to order Uncertainty to certainty Out of control to control Incomplete to complete Hassle to joy

KEY PRINCIPLES

1. Purposeful Wireless Connectivity & Interactivity Real-time connectivity for superior experience Connect consumer products to networks and services

2. Embedded Low Cost Sensor Systems

Making high volume consumer products intelligent through microelectronic sensors Driving new benefits through democratization of biological or physiological data for health,

wellness and beauty - Diagnose, personalize, and reaffirm Democratization of electronics: Flexible, cheap, disposable electronics to drive communication

and information on products and packages

3. Smart and precision delivery systems Novel use of smart technologies to effectively deliver chemistry Providing the right chemistry to the right location at the right time to deliver disruptive

consumer benefits