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The brief summary of the research on how to prototype business models. The key elements of business model prototyping are: iterative and agile learning, complexity, tangibility and synthesis.
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RESEARCH ONBUSINESS MODEL PROTOTYPINGTsuyoshi AmanoCentral Saint Martins
Table of Contents
• Research Interest• Four elements of business model prototyping (from literature
review)• Summary• Key questions for next step• Key areas for case studies
Research Interest
How can we test/explore (prototype) possibly viable business models?
The four elements ofBusiness Model Prototypingfrom literature review
ComplexityPrototyping of business models has to resolve the complexity of the business.
The agility and iteration accelerate your learning and help to embrace uncertainty
Agility
Tangibility
The tangibility makes it easier to evaluate the abstract model.
SynthesisNew models will be created through synthesis of the learning outcomes.
Complexity
Agility
Tangibility
Synthesis
Summary:
THE FOURELEMENTS
Key questions for the next step
How to respond to the results (How to synthesise them)
How to evaluate the result of the
test/exploration
How to actually test/explore
possible business models
Key areas for case studies
The Comprehensive
model
Design & Innovation
Service Design & Innovation
Social Innovation & Public Sector
Digital & Interaction Innovation
Innovation Service &
Growth Strategy
Thank you for reading and I hope to have time for further discussion with you!
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