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© www.business-prototyping.com 2012
The Business Prototyping Approach
Why change is inevitable
Business Model
Organization
Technology
An Enterprise
External Drivers
High Market ExpectationsIntense CompetitionNew Value ChainsDisruptive TechnologiesDemographic ChangesScarcity of resourcesGovernment Regulations
RepositioningBusiness Model InnovationMergers & AcquisitionsExpansion to new markets
Internal Drivers
Huma
ns
Emotion
s
Processes
Structures
Internal and external drivers force enterprisesto implement frequent and wide-spreadchanges to their business models, theirorganization and the technologysupporting their business.
How prototyping supports business transformationtransentis is specialized in business transformation.We help companies to explore their current situationand to design and implement visionarybusiness models and processes.
Explore
Realize
Prototype
Design
Business prototyping is the approach we useto help our customers deal with the complexityof such transformation projects.
The approach lets you see the big picture withoutloosing sight of the details, enables you to identifyand estimate risks and opportunities at an earlystage and increases transparency throughout the transformation process.
The benefits of business prototyping
Ownership
SharedunderstandingInsight
Predictability
Ownership. The business prototyping approach ensures that allthose affected by changes to the enterprise are involved inexploring new possibilities, in designing concrete changes,and in realizing these designs in practice.
Next to providing you with a risk-free environment to experimentwith new business designs and policies, business prototypingprovides the following key benefits:
Shared understanding. Business prototypes help youmake the difficult questions and tentative answers,the worthwhile goals and creative ideas that you havein mind explicit so that you can discuss and develop them.
Insight. Business prototypes let you see the big picturewithout loosing sight of the details, you see both the thingsand the connections between them.
Predictability. Business prototypes provide a blueprint forchange that can be as detailed as needed, leading to cleargoals. concrete milestones and transparent progress.
Unleash the power of businessprototyping
Explorebusiness situation
Refine strategicquestions
Calibrate andtest the prototype
Formulate initial strategicquestions
Sketch business inconceptual prototype
Elaborate theprototype
Evaluatescenarios
Answerstrategic questions
Make recommendations
Understandthe business
Prototypethe business
Evaluatefuture scenarios
Identify & gatherreference data
When building a business prototype we follow an iterative approach that firstcaptures our understanding of the business in a conceptual prototype,which is then refined and calibrated against available data.
Once we are satisfied that the prototype represents our business well enoughwe use the prototype to experiment with new designs and policies, to explorefuture scenarios and answer our strategic questions.
Explore the situation andbuild a businessprototype
Realize the design usingprototypes asguidance
Real world
World of business prototypes
Don‘t experiment here it is expensive, dangerous,sometimes even unethical...
Experiment with newdesigns and policies here
Situation Improved Situation
Alternative DesignsBusiness Prototype