Reporters: Group8 Maroon 5

Reporters: Group8 Maroon 5

Commercial film

• POP stars: • Eason( pop singer in HK, China and

Taiwan )

• 2NE1 ( pop singer in Korea ) • Jeremy Scott( fashion designer )

Today: Impossible is nothing

A ll D ay

I D ream A bout S ports

A ll D ay

I D ream A bout

S occer

Strength

• The biggest sponsor in many events (e.g. Soccer game )

• Brand recognition • No bad reputation

• Diversity in products ( sports and casual wear)

WEAKNESSES

1. Some products at high prices

This will make the profit fall dramatically as the other competitive brands could offer cheaper but study products

2. The design lacks of innovation

Excessively rely on the same basic design, merely change in color and thickness and generally call it street styling. This will make the customers feel weary of our products

3. High manufacturing costs

This will make the companyface the pressure from the rapidly changing market

4. Lack of direct access to online customer services

As we know, the Internet has beenmore and more ubiquitous, so the inadequate online customerservices will make the customersfeel inconvenient

Opportunities

400150382 Kiki Hsu

Brief IntroductionPeople advocate this sports brand. Besides sports goods, the company is also associated with the manufacture of clothing and accessories like skirts, bags, watches, belts… etc.

• Change in consumer lifestyles

Keywords 1. Leading brand2. NBA regular season3. Work out, exercise

• Entering new markets

Keywords1. Purchasing power increase2. Developing countries

• Expand customer base

Keywords1. Advertisements2. Customer testimonials3. Celebrities

Beckham

Katy Perry

• Market Diversification

Keywords1. Sponsorship2. UEFA EURO 20123. Partnership 4. NBA

•Merger or acquisition

Keywords1. Reebok2. Combination3. Market share

THREATS

• External elements in the environment that could cause trouble for the business or project.

• Instability of foreign market

economies

• Instability of foreign political structures.

Competitive marketplace

• It has many competitors, and it’s easy to be displaced by other brands.• Most competitive one : NIKE• Others: PUMA, Reebok,

Converse……

• Nike's strong reputation in the footwear and apparel industry.

• Negative image created by the sponsored athletes.

• Increase in the Price of Raw materials? Continuing challenges in import/export duties.

THE END