26
Reporters: Group8

Reporters: Group8 Maroon 5

  • Upload
    felix

  • View
    78

  • Download
    0

Embed Size (px)

DESCRIPTION

Reporters: Group8 Maroon 5. Commercial film. POP stars: Eason( pop singer in HK, China and Taiwan ) 2NE1 ( pop singer in Korea ) Jeremy Scott( fashion designer ). Today: Impossible is nothing. A ll D ay I D ream A bout S ports A ll D ay I D ream A bout S occer. Strength. - PowerPoint PPT Presentation

Citation preview

Page 1: Reporters: Group8 Maroon 5

Reporters: Group8 Maroon 5

Page 2: Reporters: Group8 Maroon 5

Commercial film

• POP stars: • Eason( pop singer in HK, China and

Taiwan )

• 2NE1 ( pop singer in Korea ) • Jeremy Scott( fashion designer )

Page 3: Reporters: Group8 Maroon 5

Today: Impossible is nothing

A ll D ay

I D ream A bout S ports

A ll D ay

I D ream A bout

S occer

Page 4: Reporters: Group8 Maroon 5

Strength

Page 5: Reporters: Group8 Maroon 5

• The biggest sponsor in many events (e.g. Soccer game )

Page 6: Reporters: Group8 Maroon 5

• Brand recognition • No bad reputation

Page 7: Reporters: Group8 Maroon 5

• Diversity in products ( sports and casual wear)

Page 8: Reporters: Group8 Maroon 5

WEAKNESSES

Page 9: Reporters: Group8 Maroon 5

1. Some products at high prices

This will make the profit fall dramatically as the other competitive brands could offer cheaper but study products

Page 10: Reporters: Group8 Maroon 5

2. The design lacks of innovation

Excessively rely on the same basic design, merely change in color and thickness and generally call it street styling. This will make the customers feel weary of our products

Page 11: Reporters: Group8 Maroon 5

3. High manufacturing costs

This will make the companyface the pressure from the rapidly changing market

Page 12: Reporters: Group8 Maroon 5

4. Lack of direct access to online customer services

As we know, the Internet has beenmore and more ubiquitous, so the inadequate online customerservices will make the customersfeel inconvenient

Page 13: Reporters: Group8 Maroon 5

Opportunities

400150382 Kiki Hsu

Page 14: Reporters: Group8 Maroon 5

Brief IntroductionPeople advocate this sports brand. Besides sports goods, the company is also associated with the manufacture of clothing and accessories like skirts, bags, watches, belts… etc.

Page 15: Reporters: Group8 Maroon 5

• Change in consumer lifestyles

Keywords 1. Leading brand2. NBA regular season3. Work out, exercise

Page 16: Reporters: Group8 Maroon 5

• Entering new markets

Keywords1. Purchasing power increase2. Developing countries

Page 17: Reporters: Group8 Maroon 5

• Expand customer base

Keywords1. Advertisements2. Customer testimonials3. Celebrities

Page 18: Reporters: Group8 Maroon 5

Beckham

Katy Perry

Page 19: Reporters: Group8 Maroon 5

• Market Diversification

Keywords1. Sponsorship2. UEFA EURO 20123. Partnership 4. NBA

Page 20: Reporters: Group8 Maroon 5

•Merger or acquisition

Keywords1. Reebok2. Combination3. Market share

Page 21: Reporters: Group8 Maroon 5

THREATS

Page 22: Reporters: Group8 Maroon 5

• External elements in the environment that could cause trouble for the business or project.

Page 23: Reporters: Group8 Maroon 5

• Instability of foreign market

economies

• Instability of foreign political structures.

Page 24: Reporters: Group8 Maroon 5

Competitive marketplace

• It has many competitors, and it’s easy to be displaced by other brands.• Most competitive one : NIKE• Others: PUMA, Reebok,

Converse……

Page 25: Reporters: Group8 Maroon 5

• Nike's strong reputation in the footwear and apparel industry.

• Negative image created by the sponsored athletes.

• Increase in the Price of Raw materials? Continuing challenges in import/export duties.

Page 26: Reporters: Group8 Maroon 5

 

THE END