Refreshments Provided

If you thought the logo was handmade, you’d be right. Since we wanted the design to be as simple as possible, we had to revisit our roots. The logo also needed to be easily rendered by hand. This way it is easy to recreate and can easily be adapted to a variety of scenarios, media and styles.

Refreshments Provided is satiric, a mockery, simple and fresh.

Refreshments Provided is an identity which can be manifested in any material.

Refreshments Provided is tangible. When it is not tangible, colour defines it.

Refreshments Provided allows room for error.

Through the videos, we suggest that the students should be involved in building the identity themselves. Mcast does not have one face. Moreover, art and design is constantly evolving. An identity that is limited to just one form is false.

To keep this satirical approach imagine the typography being built by an Mcast student who specialises in wood. While building the words he or she might make mistakes which are embraced.

We aim to produce several short clips that will be uploaded online and shared through social networking.

REVERSE STENCIL

This logo can be used as a stencil on different kinds of materials. This forms a window of sorts that can be used to focus any subject you want.

TYPE-ONLY

An alternate typographic form of the logo that can be used to reduce the emphasis on the logo.

REVERSE STENCIL

This logo will be used as a stencil. The black box on top creates emphasis and generates focus on the image which acts as a back drop or texture.

OFFICIAL

This is the primary and official logo. When possible, this logo should be used. This logo can be used as a stencil, or used as graphic. The logo can be used as an icon for social media.

The course hierarchy is defined by the same style used throughout the identity, namely, the cut out effect on typography.

Courses levels are shortened to simplify the names. Priority was given to the course type though.

The Mcast premises and surroundings are full of neutral earth colours. Bright colour were chosen due to their contrast with the Mcast premises and surroundings.

The identity brand signage was designed in a way that works with any colour or texture. For digital or synthetic applications though, these colours were assigned.

Also, these colours are to be used as a key for the way finding. We don’t feel that the colours should be used for the design of the interiors except for the signage.

BECKYBULLOCK

MATTHEWZAMMIT CORDINA

ADRIANGAUCI

JULIANBONELLO

CLINTONGALEA

Derived from the course hierarchy, the symbols are kept the same. The difference is the boxing effect of the tag to make it fit better in a layout.

Colours are neglected for the student tags. When you have a tag near a piece of artwork the best thing to do is keep the design as simple as possible and neutrally coloured to avoid being a distraction to the piece.

BECKYBULLOCK

BECKYBULLOCK

During our campaign, we questioned perfection and in these posters we compare our work to particular works of art. Works which are the closest thing to perfection in the art world. The style adheres to the overall theme of our brand in that the identity is made through the background work.

We kept signage simple and it doesn’t distract the viewer yet still serves a utilitarian purpose and clearly guides.

We intend into using vinyl and spray and wheat paste to guide the audience. We chose this approach because it is simple, cheap, easy and still matches the over all branding feel. In addition to this, we decided to use these starkly contrasting colours to create a shift between the earthy natural tones of our school’s surroundings as previously mentioned.

First EditionApril 2012

(16-4-2012)

Copyright 2012

OUR EXHIBITION IS CALLED

I DON’T KNOW IF PEOPLE ARE GOING TO UNDERSTAND

IT, BUT WE DO.