Rebuilding the Airplane · Rebuilding the Airplane Laura Klein ... on meeting real goals. Tip #4:...

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Rebuilding the Airplane

Laura KleinVP Product, Business Talent Group

@lauraklein

Illustrations by Kate Rutter | @katerutter

Except…

Success Has an Entourage

You Are Not the First to Try This

Legal is Going to Hate You

Marketing Will Hate You Even More

Everyone Wants You to Be Psychic

Grownups Hate Toys

Fin.Hey!

Ok, fine…

Tip #1: Involve

Stakeholders Early & Often

tl;dr;Let your coworkers help build the company where they’re going to be

working.

Tip #2: YES THAT MEANS

LEGAL TOO

tl;dr;Get guidelines from gatekeepers before you think you need them.

Tip #3:Get the Money

without Strings

tl;dr;Make sure your funding relies

on meeting real goals.

Tip #4:Bring in Some High

Level Support

tl;dr;Never forget, this is

a team sport.

The Only Important Slide

Involve your coworkers and stakeholders early and often.

Negotiate guidelines & standards before you need them.

Get air cover from the highest possible level.

Fin.*

* For reals this time.

Who was that very smart lady?Laura Klein

VP Product, Business Talent Grouplaura@usersknow.com

@lauraklein

Books:Build Better ProductsUX for Lean Startups

Illustrations by Kate Rutter | kate@intelleto.com

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