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Model Questionnaire
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Quantitative Survey on Consumer Media Consumption HabitPART-1
Name: _________________________City/Location: _______________________Gender: Male Female Age: 15-21 years 22-26 years 27-30 years 31-35 years 36-40 years 41-50 years 51-60 years Above 60 Occupation: Student Self Employed Employed Housewife Retired Business Others (Pls. specify) Qualification:School up to 4 years College (incl. diploma but not grad) School between 5-9 years Graduate /Post-Graduate (General) SSC/HSC Graduate /Post-Graduate (Professional) Durables Owned:Electricity Connection Ceiling Fan Gas Stove 2 Wheeler Washing Machine Color TV 4 Wheeler Air Conditioner Refrigerator
Computer Agricultural Land (Rural Area)
Marital Status:Single Married
Children: _____ Age: _______
Native Place: ______________________Contact No.: __________________
1) Do you listen to FM Radio Stations?Yes No
2) Please mention the FM stations you frequently listen to:Radio Mango Club FM Red FM Radio Mirchi Best FM Others
SECTION (A)1) If yes, how often do you listen to FM Stations in a week?
Every Day2 to 3 Days a Week Once a week
Weekends No specific time 2) On an average how much time do you listen to FM :
a. On a weekday _______ Minutes/Hours
b. On Saturday _______Minutes/ Hours
c. On Sunday _______ Minutes/Hours
3) On the basis of your most frequently listened Malayalam station, kindly rank the following with 1 being your most frequently listened station?
FM StationRank
Club FM
Radio Mango
Red FM
Radio Mirchi
Best FM
Others (Pls. specify)
4) How long have you been listening to the FM? 2 months 2-4 months 4-6 months More than 6 months
5) On an average how much time does you normally spend listening to FM each day?Less than 10 min Betwn 10 to 20 minBetwn 20 to 30 min
Betwn 30 to 45min Betwn 45 to 60 min
Betwn 1-2 hrs More than 2 hrs
6) To which time slot do you listen to FM most? TimeClub FMRadio MangoRed FMRadio MirchiBest FMOthers(specify)Program Name
6 am-10am
10am-2pm
2pm-6pm
6pm-10pm
10 pm-2am
2am-6am
7) Where do you often access to FM? Home Office Workplace Travel Personal Vehicle FM built in to mobile phones others (please specify) 8) Why do you listen to FM? To relax during working hours To overcome boredom and relieve Tension To get to know about latest movies and songs To listen to my favorite RJs voice To lift up my mood when lonely To make my work easier To reduce my expenditure on CDs/buying music online To listen to my favorite songs Where ever I goOthers (specify)
9) Please give your responses to each of your statements given below by ticking the appropriate column. The questions are based on the FM Station you listen most frequently (SA-Strongly agree, A- agree, N-neutral, DA-Disagree & SDA- strongly disagree) StatementSAANDASDA
FM station is the best source of entertainment today
FM gives me company when I travel
FM makes my work easier
Listening to FM raise my spirits
FM Stations compliments young peoples mindset
There is decline in TV viewing after the arrival of FM Stations
It updates my knowledge of forthcoming events in the town
Traffic updates, weather reports, and news make FM Stations more interesting
More informative programs should be included in FM Stations
Radio Jockeys are friendly and informal
Radio Jockeys makes listening to FM more interesting
There is repetition of songs
FM makes possible communication between people at different levels
Listening to FM make a person idle
Quality of sound makes FM more popular
FM Stations has too many phone- in -programs
The quality of program should be improved
FM Stations should play more other language songs
10) What is your most frequently listened FM station based on program content?ProgramClub FMRadio MangoRed FMRadio MirchiBest FMOthers(specify)Program Name
Entertainment prog. like music
Current affairs prog. Like News
Educational programs like documentaries
Sports program
Inspirational/religiou s programs
Business related programs
Health program
Relationship program
11) Name at least 3 most popular RJs & their programs that you can remember? RJ No. 1 ________________________________________________________________RJ No. 2 ________________________________________________________________ RJ No. 3 _______________________________________________________________
12) What do you like about these RJs? RJ No. 1 ________________________________________________________________RJ No. 2 ________________________________________________________________RJ No. 3 ________________________________________________________________SECTION (B)1) Were you previously listening to FM Stations?Yes No
2) If yes answer the following questions, else go to question 3 ,
a) When was the last time you have listened to an FM Station?
1-3 months 4-7 months 8-10 months 10-12 months
Above 12 months
b) According to you, what important changes should be incorporated in FM Stations? Plz specify.
_________________________________________________________________________
c) What made you discontinue listening to FM?
Prefer watching TV Family preference Repetition of Songs
Prefer national over local channels RJ presentation Lack of time
Missing out on social interaction Ad breaks Too many phone-in programs
Lack of variety Bad Reception Prefer other sources others (pls. specify)
3) If no, why?
Missing out on social interaction No personal interest Prefer other sources
Prefer doing other activities Lack of time Lack of quality
Others (pls. specify)
4) What factors from below will make you interested in listening FM Stations again?
Live Programs Variety in Programs More Songs More youth oriented programs Change in timings Less repetition of Songs Less ad Loss of Interest Personalized Radio App Single station App Multi-language programs More interaction from RJsClear ReceptionOthers (pls. specify)
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