Putting Video to Work for YOU - randug.com · Putting Video to Work for YOU ... Source: (Hubspot)...

Putting Video to Work for YOUpresented by: Tom Makeever

© 2016 GSM Marketing LLC

GSM www.gsm.marketing

Our discussion today

• Why video? Making the case.

• 8 Things to get right before the camera rolls

• GSM Advisor Connect

• Custom produced video

• GSM Plan Sponsor Video

GSM www.gsm.marketing

In case you don’t know GSM

• Founded 2009 by Alan Gross

• Partners:

– Alan Gross, 16 years Relius/Omni VP Marketing

– Tom Makeever, 22 years Relius/Omni SVP Sales & Marketing

• Full-service marketing firm serving retirement professionals

• We know and understand your world

What we’ve learned about video

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Interesting facts

Where both text and video are available on the same web page, 69% of users prefer to watch video to learn about a product or service.

Source: (Wyzowl, 2016.)

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Interesting facts

People retain 80% of what they see and only 20% of what they read

Source: (Fast Company)

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Interesting facts

Website visitors spend 100% more time on pages with videos on them

Source: (EyeQ )

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Interesting facts

In 2017, video content represents 74% of all internet traffic.

Source: (http://www.kpcb.com/internet-trends)

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Interesting facts

Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.

Source: (Hubspot)

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5 reasons why video

1. Share your knowledge

2. Present YOU

3. Build trust and boost engagement

4. Improve your website's SEO

5. Video on social media is a must

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Lights, camera, action… who’s on screen?

You

Independent Expert

A Pro

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Regardless… be relevant!

Engage your contacts on topics that matter to their success.

Don’t get on camerauntil you’re solid

on these 8 things!

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It’s a first impression

8 things

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Quality matters

8 things

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Tick tock –get to the point

8 things

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8 things

30 Seconds or 30 Minutes?

Wistia looked at 564,710 videos and more than 1.3 billion plays.

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Don’t bury the lead

8 things

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Make it actionable

8 things

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Make it about them- not you

8 things

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Shine, but don’t be“shiny!”

8 things

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Script it!

8 things

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A good script… is money

• Pros use scripts – don’t wing it!

• A script is not an article

• Be conversational

Furthermore

As per,

In conclusion

Therefore

GSM original video

programs & content

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• Why we developed it

– Lots of Plan Sponsor oriented newsletters, content

– Lots of Participant education oriented content

– Lack of subscription based Advisor-focused content

– Very few firms have capacity to create a monthly outreach and awareness campaign – especially with video

GSM www.gsm.marketing

The program

• What is it?

– Monthly email video campaign to advisors/referral sources

– Business building ideas for advisors with connection back to you

– Includes:

• Custom branded email + video + actionable document• Turn-key email management and analytics

• You’ll know exactly who you’re reaching

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The program

• We design and deliver a custom-branded monthly email using our SharpSpring Marketing Automationplatform.

• Example

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The program

• Analytics tell you who you’re connecting with

• It’s all about building awareness, educating and engaging.

• Daily VisitorID Report

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• So what does it cost?

• Subscription Pricing

– $500 per month (terminate any time with 30 day notice)

• Questions?

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Custom Video Campaigns

• Identify your target audience (advisors, sponsors, participants)

• Messaging and content is exclusive to your firm

• Develop custom call-to-action for each video/email

• We can develop custom nurturing or drip messages

• You control message frequency and duration

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Custom Video Campaigns

• Fiduciary Outsourcing Sponsor Q&A Campaign

– Engaging Plan Sponsors through education

– Example

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Custom Video Campaigns

• ABG Michigan Participant Video Campaign

– Topics to help Participants establish better saving habits

– Introduces/discusses specific ABG MI services & tools

– Example

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GSM Plan Sponsor Video

• 9-Part Series to educate Plan Sponsors on topics of universal concern

• Can be used as:

– Content for your website

– Outbound email campaign to plan sponsors and advisors

• Example

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GSM Plan Sponsor Video

• Join TPAResources.com (free) and you can download and license the series for FREE

• Optional: Custom brand all 9 videos with an intro graphic and your logo displayed throughout

– Cost: $975

– RANDUG Member Special $875

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GSM Plan Sponsor Video

Plan Sponsor Video Email Program• Includes custom branding• GSM managed 9-month email campaign

– Custom email template and message– Place the videos on your website– Provide email analytics so you know who you’re reaching

• Cost: – $875 Month 1– $275 Months 2 – 9