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PublicityPublicly communicating your
accomplishments
In our town, many people don’t understand what Rotary is all about
What the heckIs Rotary?
You may have the same problem
A Club Publicity Strategy
• Create a small committee• Focus on the results of your clubs efforts• Communicate with the public directly• Build relationships with local media• Follow up, Follow up, Follow up • GetRotary.org Movement
Create a Small Committee
• Publicity Chair (Press Releases)–Website/Bulletin/GetRotary Editor– Social Media Editor (In Meeting)– Social Media Editor (Programs)– Social Media Editor (Special Events)–Photographer
Focus on Results
• New Generations: Scholarships, RYLA, Interact• Vocational Service: Business/Employee of the Year• Club Service: Rotarian of the Year• International Service: Building Bathrooms in a South
African school• Community Service: New drinking fountain at a park
Communicate with Public & Media
• Public (Facebook & Twitter) Weekly: Programs, Club newsletter, Meeting
highlights Monthly: Special events, Scholarships, Special
Speakers/Programs, Gifts
• Media (Phone, Email, Facebook & Twitter) Monthly: Scholarships, Special Speakers/Programs, All
Gifts with Photos Quarterly: Large gifts, Community & International
Projects
Build Relationships w/ Local Media
• Ask your membership who can introduce you to news directors THEN call them and take them to lunch
• Provide Press Releases via email & twitter• Comment and converse with local news media on
facebook and twitter• Have members who have strong relationship with
media submit your news releases
Follow up, Follow up, Follow up
• Send your release to news media• Call the person to make sure they received it• Ask them if they can run your story/release• Follow up with a thank you for running
• The squeaky wheel gets the grease!
The GetRotary.org Movement
• District and worldwide move to educate the public about Rotary.
• Primary Focus: Stories about how Rotary benefits the your community
• Secondary Focus: Club accomplishments
The GetRotary.org Campaigns
• Website: Events, Article Submission• Facebook: Events, Comments and News• Email: Newsletters, Club Accomplishments• Radio: 1400 Radio Spots in Jan-Feb• Traffic: $120,000 Google Grant driving thousands
of visitors per month.
Using GetRotary.org - Training
• Webinar: First Saturday of every month• Invitations are emails to club board members• Required to obtain a username & password• Covers: Publishing articles, galleries & events
Publicity Resources
• http://goo.gl/ZqD3u– After Event Thank You Letter.docx– Information Press Release.docx– Publicizing The Event.docx– SAMPLE CALENDAR ANNOUNCEMENT.docx– Ten Media Tips.docx– Working with the media.docx
Thank you!
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