Programmatic Creative Intelligence (1)

CREATIVE INTELLIGENCE

2Slide /

Step 01Ad Creative Ingestion and

Analysis

Automating creative intelligence

01a1

a2a3

b1b2

Step 02Creative contextual

categorization(Automobile)

Step 07Landing Page Content

Ingestion

Step 03Text Extraction(2016 Buick …) Step 04

Brand Safety Validation

(adult, violence)

Step 08Categorization and concepts analysis

(automotive and vehicles à vehicle brands)

C1

Step 06Malware Scan

3Slide /

Brand Safety ValidationAdult: UnlikelyViolence: Unlikely

TEXT DETECTION

Language - EnglishText – 2016 BUICK\nENCORE\n ……..

Creative image Analysis

IMAGE CATEGORIZATIONAutomobile – 96%Vehicle – 94%Sports Utility Vehicle – 75%

4Slide /

Landing Page Analysis[Category] automotive and vehicles à vehicle brands àcadillac – 62%[Concept] North American Auto Show – 95%Buick – 89%

Landing Page Ingestion

Landing PageLoad Time

Landing Page Analysis

MALWARE SCAN

C&C URLs – N/ATOR nodes – N/ABlocked URL – N/A

5Slide /

Results

01 Cost Reduction (>60%]

03 Marketplace OptimizationAdditional signals from image and video help optimize marketplace in the long run.

Automating the creative intelligence not only makes the process more efficient but has significant impact on cost.

02 Brand Safety Compliance

Allows SSPs to enforce brand safety compliance by providing data to pro actively block demand partners.

04 PREMIUM PUBLISHER SUPPORTAllows SSPs to enforce new kind of premium publisher policies on language and content.

6Slide /

demo