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Recalculating Creative TrajectoryFrom Dull Performance Ads to Precisely Targeted Brand Messaging
© 2016 Net Media Planet Ltd. All Rights Reservedwww.nmpilondon.com
Exploring UnknownWaters
3
Scalability of Audience Buys
Exploring Unknown WatersWhat programmatic used to mean
4
Scalability of Audience Buys
Poor Quality Inventory
Exploring Unknown WatersWhat programmatic used to mean
5Poor Quality InventoryRecognise them?
6
Dull BannersScalability of Audience Buys
Poor Quality Inventory
Exploring Unknown WatersWhat programmatic used to mean
7Dull BannersWe’ve all been there!
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Dull BannersScalability of Audience Buys
Poor Quality Inventory
Exploring Unknown WatersWhat programmatic used to mean
Little Learning from Data
Navigating the Sea
10
Niche Audiences at Scale
Navigating the SeaWe use programmatic ads smarter now
11
Niche Audiences at Scale
Navigating the SeaWe use programmatic ads smarter now
Premium, Viewable & Brand-Safe Inventory
12
Niche Audiences at Scale
Navigating the SeaWe use programmatic ads smarter now
Premium, Viewable & Brand-Safe Inventory
Engaging Creatives
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Creative needs to spark interest and provide value to the user Engaging Creatives
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Niche Audiences at Scale
Navigating the SeaWe use programmatic ads smarter now
Premium, Viewable & Brand-Safe Inventory
Engaging Creatives
Detailed Reporting & Targeting Data
15
Data available from platforms provides insights to the future campaigns and wider business
Detailed Reporting & Targeting Data
74%
22%
4%
Prospecting - Sales by Device
DesktopSmart PhoneTablet
62%21%
17%
Retargeting - Sales by Device
DesktopSmart PhoneTablet
Move Beyond the Horizon
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Detailed location, Wearable & IoT Data
Move Beyond the HorizonIntegration across all levels is the future
18Detailed Location, Wearable & Internet of Things DataGo extra mile to provide better customer experience by using your data
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Detailed location, Wearable & IoT Data
Move Beyond the HorizonIntegration across all levels is the future
New Channels and Inventory
20
Detailed location, Wearable & IoT Data
Move Beyond the HorizonIntegration across all levels is the future
New Channels and Inventory
Audiences Beyond Cookie
21
Detailed location, Wearable & IoT Data
Move Beyond the HorizonIntegration across all levels is the future
New Channels and Inventory
Audiences Beyond Cookie
Inbuilt Creative Learning & Optimisation
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Dynamic creatives use data feeds to target ads and optimise creative performance
Inbuilt Creative Learning & Optimisation
Location 25 miles from storeDevice DesktopSite Behaviour Visited “Men’s Shoes”Content Viewed HealthDemography Woman 35-45Season MayAd Exposure NoneMessaging Free next day delivery
Have your gifts ready
Free next day delivery
Shop Now
trainershop.com
23
Detailed location, Wearable & IoT Data
Move Beyond the HorizonIntegration across all levels is the future
New Channels and Inventory
Audiences Beyond Cookie
Inbuilt Creative Learning & Optimisation
24Recalculating Creative TrajectoryWe’ve gone long way to a good place, but the future is even more exciting
but we use ads smarter now
and integration across all levels is the future
Programmatic used to mean boring,
Thank youQuestions?
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