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Products Ready to Deploy
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• Usage scenarios:• Viewer watching local news
misses weather; and presses “A” from EBIF overlay to launch AccuWeather ActiveVideo channel
• Virtual channel in guide• Viewer launches from interactive
portal • Personalize by entering zip code to
find out the weather forecast for the week including remote locations
• Offer latest information• Provide television presence for
Internet-based content
© 2008 ActiveVideo Networks Confidential
ActiveVideo ProgrammingLatest weather from around the nation….now!
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• Usage Scenarios:• Viewer watching CNN news story
wants to learn more or see another story and presses “A” from EBIF overlay to launch CNN ActiveVideo channel
• Virtual channel in guide• Viewer launches from interactive
portal • Eliminate need to send viewers to
Internet – and away from the television – for further information
• Enable interactive, targeted advertising at higher CPMs than broadcast
© 2008 ActiveVideo Networks Confidential
ActiveVideo ProgrammingEnhancing linear broadcast with web video
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• Usage Scenarios• Viewer watching American Idol;
and presses “A” from EBIF overlay to launch Fox Reality ActiveVideo channel
• Virtual channel in guide• Viewer launches from interactive
portal • Provide television presence for
Internet-based program • Allow reality-show enthusiasts to vote
& enter contests• Let programmers respond to viewer
interests and the latest media trends
© 2008 ActiveVideo Networks Confidential
ActiveVideo ProgrammingWeb content to satiate reality TV fans
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• Usage Scenarios• Viewer watching HSN; and
presses “A” from EBIF overlay to launch
• Virtual channel in guide• Viewer launches from interactive
portal • Enable “buy-by-remote” for current item
or full catalog• Retain viewership on TV where brand is
strongest• Provide interactivity that increases
subscriber loyalty
© 2008 ActiveVideo Networks Confidential
ActiveVideo ProgrammingShop-by-remote
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• Usage Scenario: • Viewer tunes to virtual channel in
guide• Viewer launches from interactive
portal • Offer global news channel to
subscribers without taking up broadcast bandwidth
• Eliminate need to send viewers to Internet – and away from the television – for further information
• Enable interactive, targeted advertising at higher CPMs than broadcast
• Provide interactivity that increases subscriber loyalty
© 2008 ActiveVideo Networks Confidential
ActiveVideo ProgrammingUp-to-the minute news from the Web
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• Usage Scenarios• An interstitial ad plays to
encourage upgrade to Showtime; viewer presses “A” from EBIF overlay to launch
• Virtual channel in guide• Viewer launches from interactive
portal • Use video, interactivity and ordering
capabilities which drives consumer self provisioning
• Bring in additional revenue without increasing call center expense 17
© 2008 ActiveVideo Networks Confidential
ActiveVideo ProgrammingPremium programming promotion
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• Usage Scenario: • Viewer tunes to virtual channel in
guide• Viewer launches from interactive
portal • Increase viewer loyalty through
interactivity• Keep viewers focused on TV rather
than turning to PC for casual games• Enable innovative interactive,
targeted advertising and sponsorship
© 2008 ActiveVideo Networks Confidential
ActiveVideo ProgrammingCasual Gaming
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ActiveVideo ProgrammingPersonalized Mosaic
• Usage Scenarios: • Viewer tunes to virtual channel in
guide• Power-on interface• Special feature within guide• Viewer launches from interactive
portal • Include video tutorial introduction to
interactive services• Allow each family member to have their
own unique line-up of channels• May be customized through integration
with operator Web portal
© 2008 ActiveVideo Networks Confidential
ActiveVideo ProgrammingHyper-local content
11© 2008 ActiveVideo Networks Confidential
• Usage Scenarios:
• Viewer tunes to virtual channel in guide
• Viewer is watching local news and sees brief clip of local activity; viewer presses OK in an EBIF overlay to launch
• Viewer launches from interactive portal
• Produce content locally with simple video capture and metadata entry
• Create deeper connection with local community via unique offering
• Support hyper-local sponsorship
ActiveVideo AdvertisingCanoe-compatible Advertiser Micro-sites
12© 2008 ActiveVideo Networks Confidential
• Usage scenarios• Viewer watching an interstitial ad;
and presses “A” from EBIF overlay to launch MicroSite
• Banner in ActiveVideo programming
• Virtual channel in guide• Manage advertiser relationship and
schedule with Canoe • Engage viewer deeply with brand• Call to action can lead to transaction• Target, interact, audit viewership and
transact• Develop and distribute with standard
Web tools, technology and talent
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