Primary research on baby care product by using quantitative research method

PRIMARY RESEARCH ON BABY CARE PRODUCT BY USING QUANTITATIVE METHOD OF RESEARCH

BALBHARTHI’s M.J.P COLLEGE OF COMMERCE

• Subject: Research Method in Business.• Submitted To: Prof. Kajal Desai• Presented By: Zeel Mathkiya

13

Dharmik Mehta 14

Sejal Mehta 15

Hirni Mewada 16

Varun Modi 17

Siddhi Nalawade 18

CONTENTS

• MEANING OF PRIMARY RESEARCH• METHODS OF PRIMARY RESEARCH• TYPES OF PRIMARY RESEARCH• ADVANTAGES OF PRIMARY RESEARCH• DISADVANTAGES OF PRIMARY RESEARCH• MEANING OF QUANTITATIVE RESEARCH• JOHNSON & JOHNSON INDIA LTD.• PRODUCTS OF J&J INDIA LTD• SURVEY• CONCLUSION• BIBLOGRAPHY

MEANING OF PRIMARY RESEARCH

• Primary research is data collected specifically for business. It is obtained by observing or communicating with customers or competitors. Primary research data could be collected through surveys, interviews, focus groups, or direct observation of potential and existing customers, and similar businesses in the industry. The information can provide insights into customers' needs or perceptions, the benefits of a product or service, packaging or delivery options, or other information you need.

METHODS OF PRIMARY RESEARCH

Observation

Postal Survey

Telephone Interview

Online Survey

Face - to - Face Survey

Focus Group

Test Marketing

TYPES OF PRIMARY RESEARCH

Interviews Surveys

Observations Analysis

ADVANTAGES OF PRIMARY RESEARCH

• Addresses Specific Research Issues• Greater Control• Efficient Spending for Information• Proprietary Information

DISADVANTAGES OF PRIMARY RESEARCH

• Cost• Time Consuming• Not Always Feasible

MEANING OF QUANTITATIVE RESEARCH

• Quantitative research tries to measure something precisely. It normally measures consumer behaviour, knowledge, opinions and attitudes. It attempts to answer questions like how much, how often, how many, when and who.

• This research presents formal questions and predetermined response options in questionnaires given to respondents.

JOHNSON & JOHNSON INDIA LTD.• Entered India in 1947.• First office in Prabhadevi, Bombay• Registered as a company in September 1957.

(Johnson & Johnson India Ltd.)

PRODUCTS OF J&J Baby Powder Baby Oil

Baby Cream

CONTI…..Baby Lotion Baby Shampoo

Baby Hair Oil Baby Soap

SURVEY

For your baby which company product you will prefer to use ?

84%

16%

ANSWER

J&J Wipro Dabur HUL

Have you ever used our newly launched ‘Baby Wipes’

YES60%

NO40%

ANSWER

If yes, do you feel that really prevent your baby from rashes

40%

60%

ANSWER

YES NO

What flavor you would like us to introduce in our baby soap & talc

13%

43%13%

10%

20%

ANSWER

ROSE ORANGE ALMONDALOE VERA ORIGINAL

Would you like us to introduce Diaper ?

60%

40%

ANSWER

YES NO

Which product do you use most of J&J Company

53%

10%

27%

3% 3% 3%

ANSWER

SOAP TALC OIL LOTIONWIPES CREAM NONE

Have you ever used Baby Shampoo (No More Tears)

43%

57%

ANSWER

YES NO

Do you feel J&J baby oil is useful in baby massage as compare to other baby oils

67%

33%

ANSWER

YES NO

Do you think we should improve quality of our product

70%

30%

ANSWER

YES NO

Are you satisfied with our product

96%

4%

ANSWER

YES NO

Would you recommend our products in your friends & family

76%

24%

ANSWER

YES NO

CONCLUSION

BIBLOGRAPHY

• http://www.knowthis.com/principles-of-marketing-tutorials/data-collection-primary-research-methods/primary-research-advantages/

• http://www.knowthis.com/principles-of-marketing-tutorials/data-collection-primary-research-methods/primary-research-disadvantages/

• http://www.jnjindia.com/consumer_Babycare.asp

• http://www.johnsonsbaby.com/newborn-skin-care