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Projects Segment- Exterior Paints Category
Requirements & Concerns
• Durability and Protection• Choice of Colour• Choice of Finish- Smooth, Texture• Applicator issues - workmanship
Projects Segment- Exterior Category
Client’s Exterior Needs
DesignerFinish/Textures UV
Protection
Freedom from Film failure
Rich, smooth Looks on tiles, walls, bricks etc.
Longer Life
Why no variety in looks ?
Ordinary productFor Hot weather ?
Why cracking & flaky surfaces?
Why same paint for wall, tile, stone, brick ?
Why only 4-5 years?
Hierarchy of Needs
Wide Range of Colours
Crack Bridging
Non-Fading
Water Resistant
Anti-Fungal
Anti-carbonation
No cracking / peeling
LONGER DURABILITY
Enemies of Exterior Substrates
• UV rays in Sun light throughout the year• Extremely hot summers • Dust / Dirt in environment • Bad plastering (hollow inside or less cement in plaster)
and not properly cured• Usage of poor quality concrete
Exterior’s Biggest Enemy
Enemy 1 : SUN
Enemy 2 : SUN
Enemy 3 : SUN
ICI Paints Global Technology aims to understand effects of Harmful UV rays on Exteriors …..
United Arab EmiratesAnd 100 % of UAE is really exposed to SUN !
Water Resistance
UV Resistance
Crack Bridging
Flame Retardant
Eco-Friendly ProductNo added LeadNo added Mercury
• Anti-Carbonation coatings reduce CO2 attack (recommended for all car parks)
• “Surface Spread of Flame” certified to• BS 476 Part 6:1989• BS 476 Part 7:1997
• BBA Agreement Certificate No. 97/3383
Available in various Smooth and Texture finishes
Dulux Weathershield Masonry Paint – SmoothAnti-Carbonation and Water Vapour Permeable coatings for Exterior Masonry
Dulux Weathershield Masonry Paint -Texture FinishesHigh Performance Texture Finishes for Exterior Masonry
0
AGLP recently Conducted In Depth Research with 250 Clients/ Consultants/Project Managers in UAE
• 78% want “High Quality Paints”• Ready to pay premium for “Quality”• Specifiers want durable, tough coatings• 56% seek “Crack Bridging & Anti-Carbonation”
properties for exteriors & car park areas
RESEARCH INSIGHTS
Exceptional Performance*
Properties Weathershield Other Exterior Emulsions
Crack Bridging
Resists Dampness
UV Resistance
Flame Retardant
Crack Bridging
*Independent test results
Villa Maintenance Smooth Finish Texture Finish Full Epoxy
Exterior Area, sq.m 800 800 800
Material Cost, Dhs 3,000 5,000 10,500
Labour + Profit, Dhs 8,000 12,000 14,000
TOTAL COST, Dhs 11,000 17,000 24,500
Exterior Painting System Costing
Villa Maintenance Smooth Finish Texture Finish Full Epoxy
Exterior Area, sq.m 800 800 800
Material Cost, Dhs 3,000 5,000 10,500
Labour + Profit, Dhs 8,000 12,000 14,000
TOTAL COST, Dhs 11,000 17,000 24,500
Life Expectancy, YearsWeathershield 15 10 8
Competitor A 10 8 5Competitor B 12 8 6
Life Expectancy v/s Competition
Dh10,000 Dh10,000Dh10,000
Dhs11,000Dhs11,000 Dhs22,000
Dhs30,000
Saves
Dhs 8000
Savings upto 30% !!
Dulux Weathershield system – Extended redecoration cycles & reduced maintenance costs
Only One Solution…..
Technical Brochures &
Colour Tools
Only One Solution…..
Technical Brochures &
Colour Tools
Available in a complete range of over 1000 beautiful colours
With Dulux formulation based on unique ICI resin, not only protects for 15 years*, it will also keep that just-painted look for longer !
*Dulux Weathershield Masonry Paint- Smooth
Targeted towards Specifiers
& Homeowners
• Focused and dedicated “Projects Team”• Joint Specification writing • Strong Technical Service and application
support• On-site services and interactions:
– sampling– review of painting quality– timely delivery
• Prompt and Professional problem solving
LANDMARK PROJECTSPainted with Dulux
LANDMARK PROJECTSABU DHABI
• Abu Dhabi Fund building• Mina Mussafah• ADIA Headquarters• Abu Dhabi Trade Center• Marina Mall• 150 Villas, Al Khalidiyah• 87 Villas, Al Salaam street
LANDMARK PROJECTSDUBAI
• Mall of the Emirates • EMAAR Community Centre• Burjuman• Ibn Battuta Mall• Arabian Ranches (>1000 villas)• Healthcare City• Discovery Gardens• Jumeirah Lake Towers • Dubai Mall • The Old Town
EMAAR TOWERS
GREEN COMMUNITY
THE WATER WAYS
THE GREENS
IBN BATTUTA MALL
RITZ CARLTON, Dubai
VILLAS, Dubai
VILLA, Dubai
MOSQUE, Dubai
VILLAS, Dubai
VILLAS, Dubai
271 Villas, Dubai
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