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originally created for a one week workshop on typography in Chennai, 2007
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type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
typetalk:
Tarun Deep GirdherAssociate Sr. Faculty, Graphic DesignHead, Printing LabsNational Institute of DesignAhmedabad. Day 2 . 25 sep 2007
workSHoP oN tyPoGrAPHy At ArtLAb, CHeNNAIchoosing type (classification)
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
today, let us look at
the differences in typefaces and
how they are classified in broad groups
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
type talk : august 2006 © tarun deep girdher . faculty - graphic design . national institute of design . ahmedabad
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the basic terminologyfirst, a few basic terms
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontsold style ~
1600s
stress of rounded forms at an angle
bracketed serifs
based on humanist writing style and roman inscriptions
contrast between thick and thin strokes is not much
letterpress
• friendly • warm • classical
oeabcdefghi jklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontstransistional ~
mid 1600s - late 1700s
stress of rounded forms upright
serifs more rationalised
contrast between thick and thin strokes is pronounced
• formal • organised • clear
oeabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontsmodern ~
1800s
stress of rounded forms upright/vertical
hairline serifs
contrast between thick and thin strokes is extreme
offset lithography
• formal • geometric • clinical
oeabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontsegyptian ~
early 1900s
vertical stress
uniform thickness
slab serifs
display fontspost-industrial revolution
• authoritative • bold • geometric
neabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontsgrotesque ~
late 19th century
strokes are mostlyuniform thickness
sans serif - condensed
comparatively larger x-height
no-nonsense display fonts
• formal • display
ograbcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontsgeometric ~
early 20th century
sans serif based on geometric proportions
strokes areuniform thickness
comparatively larger x-height
• industrial • display • structure
oagabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontshumanistic ~
mid 20th century
based on humanistic handwriting proportions
strokes arevariable thickness
vertical stress
comparatively larger x-height
• warm • display • friendly
oagabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontsglyphic ~
flares at the end of terminals
chiselled and drawnrather than humanist
angular stress
comparatively larger x-height
• quirky • display
oarbabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontsscript ~
imitation of cursive hand writing
influence of a quill pen or brush strokes / calligraphy
continuous and joined letters
• formal • traditional • wedding
oarbabcdefghi jklmnopqrstuvwxyzA BC DE F G H I J KL M N O P QR S T U V W X Y Z 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontsdecorative ~
ability to attract at the cost of legibility and readability
designed exclusively for specific purposes - logos, masthead, display boards
defies conventional classification
inspired from a spectrum of typeforms
• quirky • display • specific purpose
oarbabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
type talk : august 2007 : artlab chennai © tarun deep girdher . tarundg@gmail.com
hamburgerfontscontemporary ~
recent trend
mutation / hybrid versions created on computer
defies conventional classification
specific purpose
often unreadable
• trendy • different
gahbabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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